Work for Frugi
We have two exciting new roles!
Head of Marketing and Sales
We are looking for a great leader. A dynamic, passionate, solution-based, implementer who can direct our sales and marketing guys to new heights of brilliantness. A ‘people person’, you will have creative vision, excellent strategic and analytical skills and be able to direct your team, driving sales and bringing out the best in them.
About us
Frugi is the UK’s premium organic cotton childrens’ clothing brand, and was voted the best-selling British children’s brand in the UK (in February 2012) by independent retailers in the industry leading Childrenswear Buyer Magazine. Based in beautiful Cornwall the people of Frugi are an incredibly creative, hard working team and are deeply passionate about what they do. This passion for this ethical business has propelled Frugi at a phenomenal growth rate to have stores and customers all over the world. Planet Frugi really is an exciting place to be.
We run two ecommerce websites, www.welovefrugi.com and www.frugiwholesale.com.
About you
You’ll be industry experienced, with a wealth of successful campaigns and strategies behind you having taken companies through a similar growth curve to ours. You seek out, and are excited by, fresh ideas and thinking and have an aptitude for change and re-evaluation at every turn.
Your current team loves you, and won’t want to see you leave. But you empathize with our brand values and can imagine what a difference you could make in an ethically-based organization.
About the Job
This is a great opportunity for the right person to set in motion the key strategies to grow the brand further in both the UK and international markets. Because of Frugi’s growth there is now a need to get an experienced and visionary person onboard to oversee and identify areas that need improving in both our sales and marketing effort. There is never a shortage of innovative ideas at Frugi, but we need these prioritized, evaluated and structured so they deliver tangible results.
In your team will be graphic designers, an ecommerce manager, marketing assistant, PR, as well as UK, and international sales managers and their assistants.
Requirements
Strategic / commercial thinker - ROI is the key phrase here, Frugi is a growing company and as such its resources have limits. Marketing budgets have to be used frugily (excuse the pun). There is a need to be creative and clever to ensure that great ideas and plans are implemented carefully, strategically and success has definite measures.
Passionate & happy person –This may sound a wee bit tree huggy, but the Frugi brand, its aims and ambitions need to excite you every day. It’s hard work being a rapidly growing company, change is the only constant. You have to be prepared to roll up your sleeves, dig in and get the job done. This in turn makes you an inspirational leader and team player.
An Implementer of ideas and results driven – Good Marketing and Sales strategies are a Science – there is an abstract, a method, results and a conclusion. Anyone can have a great idea, but there are few who can really effectively put these into action and tell you exactly how successful they have been. You will feed this information into the wider management team at Frugi to ensure that the whole team is ready for the impact your actions make.
Long term organization / time line management - What is the plan for tomorrow, next week, next year? You need to be super organized and have a clear marketing/sales calendar in place. Frugi is a complex business – often working with three different seasons at once – being an expert plate spinner is an essential attribute of this role, while all the time giving calm direction to those around you.
You’ll be fluent in SEO, PPC, ROI, SMO, POS, CRM and BSH1T. - Online and off line it’s a fast paced world in marketing and sales – you’ll be reading a book on the latest craze on Facebook and how to utilize that to drive the database and increase conversions…just for fun! It’s important to be innovative.
Comfortable in dealing with people at all levels – whether it be a journalist from The Times, an over-tired brand new mum of a newborn, the head of a fabulous potential co-promotion brand or a celebrity – nothing fazes you. You take everything in your stride and a glint in your eye.
If you have the drive, and the skills to inspire, and fancy taking on a dynamic new role within a thriving, bustling environment (and you quite like Cornish Pasties) then apply now….you belong here!
Very competitive salary offered – contact for details
Please send a covering letter, telling us all about yourself and why Frugi needs you, and your CV to; lucy@welovefrugi.com
Closing date:16th March 2012
E-commerce Manager
Do you love great websites?
We are looking for an e-commerce expert to manage all aspects of our transactional websites. We want to make our sites are the most user-friendly, informative, up-to-date, search engine hugging, beautiful sites possible and we need someone with the skills, vision and intelligence to help us.
About us
Frugi is the UK’s premium organic cotton childrens’ clothing brand, and was voted the third best-selling children’s brand in the UK in February 2012 by independent retailers, in the industry leading Childrenswear Buyer Magazine. Based in beautiful Cornwall we have an incredibly creative, hard working and successful team who are deeply passionate about what we do. This passion for our ethical business has propelled us at a phenomenal growth rate to have stockists and customers all over the world. Planet Frugi really is an exciting place to be.
We run two e-commerce sites; welovefrugi.com and frugiwholesale.com
About You
Fastidious and analytical with a creative mindset, you’ll have significant experience in creating exciting transactional websites that really perform. Skilled in Google Analytics, SEO, and the psychology of ecommerce you will already have launched, tweaked and tweaked again some great sites, analysing sales to get maximum performance from each page and each product.
You’ll have dealt with programmers, and external I.T. companies, and will be able to translate our wishes to them and their ideas to us, making strategic commercial decisions on return on investment. (ROI).
About the Job
This is an exciting opportunity for the right candidate to really make a difference. As well as the day-to-day running of our sites you’ll be pushing us to implement development strategies, backing up your ideas with well researched ROI’s figures. You will be working closely with the marketing team to align brand and marketing activities, driving quality traffic to the sites and ensuring that this results in fabulous conversion rates.
The role
- A Commercial thinker – with demonstrable online vision. You will be able to produce clear strategies for PPC, SEO and Affiliate programmes and manage the implementation of them either internally or by using external agents ensuring that we maximise budget use to gain impressive returns. You will have exciting, achievable ideas to drive online customer acquisition, retention and conversion rates.
- Customer-focused – how can we make this site easier / quicker / better to use? You will be fluent in the world of google analytics and be analysing web stats to ensure that we have the best possible conversion rates and site functionality. You will ensure that we are at the cutting edge of this fast paced environment. Also if your monitoring shows a product isn’t selling well, you’ll try a different way of displaying it, online merchandising being a key part of this role. You will be a whizz with content management systems.
- Analytical in approach – You’ll love statistics! Google analytics is your friend and as such you will be able to produce weekly reports on site stats, click through rates, abandoned baskets, conversion rates, site traffic increases, online marketing, PPC and SEO performance etc. You will use this to define clear strategies to improve these KPIs and have them all mapped out on a timeline with budgets and expected ROI attached.
- A great communicator – You will be working with our external IT company/programmers on an almost daily basis as well as our PPC agency. We need you to be able to manage these relationships with care, respect and great clarity in goal setting. You will be part of the dynamic marketing team where your thoughts and ideas will be welcomed and embraced. So you will not only be able to talk ‘techy’ but to ‘normal’ people as well! And most importantly you will have a great sense of humour and laugh at Kurt’s terrible jokes!
The person
- A knowledge of Web development and design
- A proven track record of delivery of results in an online environment.
- Extensive experience in the management and understanding/implementation of PPC and SEO.
- Self driven and comfortable “rolling up sleeves”.
- Proven ability at delivering strategic growth through e-commerce.
- Commercially minded with an excellent ability to build rapport and communicate at all levels.
- Dynamic and passionate about the online environment.
- Up to date, in fact ahead of the field, in online developments and ideas.
- Cutting edge vision to drive online strategy forwards.
- Experience of working with PHP / HTML / CS would be advantageous though not essential.
Salary: £25K
Closing date: 16th March 2012
