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1% for the Planet

 Frugi - A Proud member of 1% For The Planet

 

As members of 1% for the Planet we are committed to donate 1% of our turnover (that's turnover, not profit) to audited grass-roots environmental concerns. 

At present this money goes to the Pesticide Action Network (PAN UK)  and the Cornwall Wildlife Trust. 


 The Origins of 1% For The Planet

Not long ago, a mountain climber and a fisherman realized they had a lot more in common than a disdain for wearing a suit to work. 

Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, were also passionate environmentalists that happened to be running successful businesses. More important, they understood it was good business to protect the natural resources that kept them in business. And the rest is history...
  Here, at Frugi, we were inspired by Yvon Chouinard’s book, “Let my people go surfing”. It was great to read that there was a large company, namely Patagonia, running their business in the way that we run ours. It sort of proved that it could be done on a large scale and successfully. It also gave us a framework of how we could, not only treat our suppliers, customers and employees in the best way but also to give something back to help create a sustainable planet. We immediately got on the email and joined.
 
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