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  1. Ace PJs

    With roller-skating unicorns, these magical Ace PJs are ideal for wrapping up warm and cosy ready to explore the mythical land of nod! With raglan style long sleeves, these super soft pyjamas have an Organic Cotton Jersey lining on the inside front of the top for extra snuggliness. Made from…

    Price: From £24.00 Save up to 0%

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  2. Bobster Applique Top

    Great for making those mucky messes more manageable with our brand NEW Bobster Applique Top, featuring a clever envelope neckline that easily opens up so it can be pulled down the body instead of over your little one's head. Phew! With either a fun Sun and fluffy Cloud or a colourful Car…

    Price: £17.00

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  3. Bryn Printed Body

    This short-sleeved Bryn Printed Body, from our super cute My First Frugi collection, has fab front popper fastenings that allow you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this vest is inspired by the tropical…

    Price: £11.00

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  4. Elowen Muslin Dungaree

    Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi. Made from 100% GOTS certified Organic Cotton Muslin Super soft and…

    Price: £20.00

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  5. Emilia Embroidered Cardigan

    Add a splash of colour or a sprinkling of magic to your little one's outfits with our brand NEW Emilia Embroidered Cardigan! In either a fun Multi Spot looped design or with a sparkly Stars embroidery, this cardigan is perfect for layering this wintertime. Made from 100% soft Organic Cotton Yarn…

    Price: From £30.00 Save up to 0%

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  6. Harper Knotted Hat

    You will knot believe how beautifully soft and cosy our Harper Knotted Hat from our My First Frugi collection is! Pair with our matching Kai Kimono Babygrow for a gorgeous newborn outfit. In a sweet Island Life all over print, this baby hat is inspired by the tropical island of Okinawa in Japan…

    Price: £7.00

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  7. Kai Kimono Babygrow

    This NEW long-sleeved Kai Kimono Babygrow, from our super cute My First Frugi collection, has a kimono-style wrap with front popper fastenings that allows you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this soft…

    Price: £19.00

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  8. Kiri Knitted Dress

    Made from beautifully soft organic cotton, this brand NEW long-sleeved Kiri Knitted Dress has a cheeky Penguin design on the front. Layer over our matching Little Norah or Crawl Away Tights for a cosy winter outfit! Twinning: Great for sibling matching with our Hank Knitted Tank Top or Cosy Knitted…

    Price: £34.00

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  9. Lou PJs

    Who best to drift off to the land of nod with than a sleepy upside-down bat or a couple of chilled-out sloths? Our brand NEW Lou PJs will keep your little one warm and cosy on chilly winter nights! These pyjamas are super soft and cosy with an Organic Cotton Jersey lining on the inside front of the…

    Price: £24.00

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  10. Lovely Babygrow

    Inspired by clever inventions and wonderful animals from the past and the present, this long-sleeved babygrow is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! This Lovely Babygrow has fold-back scratch mitts on the cuffs to help prevent…

    Price: £19.00

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  11. Lovely Babygrow

    Inspired by the colourful landscapes and amazing animals of Japan, this long-sleeved babygrow is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! This super soft Lovely Babygrow has fold-back scratch mitts on the cuffs to help prevent scrapes and…

    Price: £19.00

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  12. Lovely Babygrow

    Inspired by the colourful landscapes and amazing animals of Japan, this long-sleeved babygrow is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! This super soft Lovely Babygrow has fold-back scratch mitts on the cuffs to help prevent scrapes and…

    Price: £19.00

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  13. Parsnip Pants

    Inspired by the colourful landscapes and amazing animals of Japan, our bestselling Parsnip Pants have plenty of wriggle room to fit over fluffy cloth bums! Ready for growth spurts, simply unfold the waistband and cuffs of these bottoms for extra length. Made from GOTS certified Organic Cotton…

    Price: £19.00

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  14. Peek A Boo Dress

    Don't panic about the panda-monium of accidental spills, this reversible Peek A Boo Dress has it covered with two dresses rolled into one! With an adorable Panda face applique with fun flappy ears on one side and a gorgeous Panda Floral all over print on the other side, which will your little…

    Price: £32.00

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  15. Pretty Pull Ups

    Did you know? The oceans surrounding Japan are home to over 33,000 species of marine life! Inspired by these fishy locals, our super soft and lightweight Pretty Pull Ups are ideal for your little one's seaside adventures! Pair with our Favourite T-Shirt or Sophia Slub T-Shirt for a gorgeous summer…

    Price: £20.00

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  16. Reversible Towelling Hoody

    Perfect for popping on after a long day of adventuring on the beach! Our brand NEW Towelling Hoody has a reversible zip down the front allowing your little one to choose between the fun and colourful Rainbow Fish fluffy towelling on one side or the Bright Sky Blue stripe design on the other side.…

    Price: £32.00

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  17. Snuggler Sleeping Bag

    This is what dreams are made of! Introducing our brand NEW Snuggler Sleeping Bag, designed to keep baby warm and cosy during naps and at night time. In a 2.5 tog, this sleeping bag is wadded for extra warmth with a handy zip fastening down the side, poppers on the shoulders and is ideal for use…

    Price: £36.00

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  18. Springtime Dungaree

    Our Springtime Dungarees are ideal for keeping your little one cool on both their outdoor and indoor adventures! With an elasticated back and leg cuffs for a super comfy fit, these dungarees have adjustable button-up shoulder straps to allow them to grow with your little one. Made from soft GOTS…

    Price: £27.00

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  19. Stargaze Sleeping Bag

    For the sweetest of dreams! Introducing our brand NEW Stargaze Sleeping Bag from our super cute My First Frugi collection, designed to keep baby cosy during naps and at night time. In a 1.0 tog, this sleeping bag is fully lined with a fab zip fastening down the front, handy chin guard and is…

    Price: £32.00

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  20. Towelling Sun Dress

    Super-duper soft and snuggly! In a colourful and bright Rainbow Fish all over print, this brand NEW Towelling Sun Dress is ideal for popping on after an adventure filled day on the beach. Twinning: Great for sibling matching with our Little Towelling Shorts for babies and toddlers! Made from 100%…

    Price: £26.00

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At Frugi we want to give your babies and toddlers even more reason to smile and we believe our outfits are just the ticket. All our baby clothes and toddler clothes are made specially to fit over reusable cloth nappies and are chemical free, protecting your baby's skin and preventing irritation and eczema. Whether you're looking for a cute outfit for your newborn, or a smart, hard-wearing outfit for your toddling boys & girls, Frugi have the best organic cotton clothing to keep your little ones smiling. Browse our full range of clothing here, from tiny baby sizes through to 4-year-old toddlers.