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  1. Bryn Printed Body

    This short-sleeved Bryn Printed Body, from our super cute My First Frugi collection, has fab front popper fastenings that allow you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this vest is inspired by the tropical…

    Price: £11.00

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  2. Cute As A Button Cardigan

    Your newborn will look as Cute As A Button in this sweet Cardigan from our My First Frugi collection! A purl-fect layering piece to help keep your little one warm and cosy, this cardi coordinates with our Harlow Knitted Hat and Cuddle Up Blanket, making ideal gifts for new babies. Made from 100%…

    Price: £30.00

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  3. Cute As A Button Cardigan

    Whale-y soft and cosy, your newborn will look as Cute As A Button in this sweet Cardigan from our My First Frugi collection! An essential layering piece for extra warmth, this cardi coordinates with our Elowen Muslin Dungarees, Little Applique Babygrow and Scrumptious Muslin Swaddle, making ideal…

    Price: From £30.00 Save up to 0%

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  4. Elowen Muslin Dungaree

    Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi. Made from 100% GOTS certified Organic Cotton Muslin Super soft and…

    Price: £20.00

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  5. Harper Knotted Hat

    You will knot believe how beautifully soft and cosy our Harper Knotted Hat from our My First Frugi collection is! Pair with our matching Kai Kimono Babygrow for a gorgeous newborn outfit. In a sweet Island Life all over print, this baby hat is inspired by the tropical island of Okinawa in Japan…

    Price: £7.00

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  6. Kai Kimono Babygrow

    This NEW long-sleeved Kai Kimono Babygrow, from our super cute My First Frugi collection, has a kimono-style wrap with front popper fastenings that allows you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this soft…

    Price: £19.00

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  7. Little Applique Babygrow

    Whale-y soft and cute, this brand NEW Little Applique Babygrow from our My First Frugi collection is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! In a sweet and colourful My First Frugi Multistripe, this long-sleeved babygrow has fold-back…

    Price: £21.00

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  8. Poppet Pull Ups

    From our super cute My First Frugi collection, these footed Poppet Pull Ups will keep your newborn warm on cooler days! Pair with our coordinating Poppet 2 in 1 Body for a soft outfit for your little one. Made from 100% GOTS certified Organic Cotton Interlock In a colourful My First Frugi…

    Price: £16.00

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  9. Shay 2 Pack Body

    Grow with me! These super soft Shay Bodies, from our My First Frugi collection, have NEW double snap adjustable fastenings underneath that allow the vests to grow with your little one! In a handy pack of two, these vests have fab front popper fastenings that allow you to easily dress your newborn…

    Price: From £20.00 Save up to 0%

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At Frugi we want to give your babies and toddlers even more reason to smile and we believe our outfits are just the ticket. All our baby clothes and toddler clothes are made specially to fit over reusable cloth nappies and are chemical free, protecting your baby's skin and preventing irritation and eczema. Whether you're looking for a cute outfit for your newborn, or a smart, hard-wearing outfit for your toddling boys & girls, Frugi have the best organic cotton clothing to keep your little ones smiling. Browse our full range of clothing here, from tiny baby sizes through to 4-year-old toddlers.