Clever Clothes

Our baby and todddler clothes are designed with clever details, like interactive appliques, reversible outfits, easy dressing and to fit over fluffy cloth nappies, making them an extra special gift! Discover our favourite clever clothes below...

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showing 44 results
  1. Ted Fleece Jacket

    Your mini explorer will earn their adventure patch with our brand NEW Ted Fleece Jacket! Made from a super-duper soft and snuggly recycled fleece with a cosy lined hood that will help to keep them warm and toasty in cooler weather. The full length zip fastening on the front has a handy chin guard…

    Price: From £38.00 Save up to 0%

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  2. Zennor Zip Up Romper

    Wrap your little bear cub up in wonderfully soft and snuggly organic cotton with our super-duper cosy Zennor Zip Up Romper! The stretchy rib cuffs unfold to add more length and height to the all-in-one allowing it to grow with your little one. And the clever two-way zip fastening on the front…

    Price: From £24.00 Save up to 0%

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  3. Oscar Outfit

    Get your little superstar dressed in a flash with our brand NEW, ready-to-go Oscar Outfit! This two-piece set features a long-sleeved top in a Grey Marl with a fun Shooting Star applique on the front. The coordinating bottoms come in a colourful Rainbow Stripe design that will brighten up any…

    Price: From £34.00 Save up to 0%

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  4. Bobby Applique Top

    Add a rainbow of colour to every adventure with our classic Bobby Applique Top! Making mucky messes more manageable, the clever envelope neckline easily opens up so that it pulls down over the body instead of over your little one's head. Phew! In a gorgeous Cobalt Blue Stripe design with a sweet…

    Price: From £20.00 Save up to 0%

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  5. Joe Applique Top

    Choo! Choo! All aboard the Frugi Train as it wraps around the side of our long-sleeved Joe Applique Top, can you and your little one spot who's driving? This top is made from super-duper soft and snuggly organic cotton, perfect for helping to keep them warm and cosy on their incredible journeys…

    Price: From £21.00 Save up to 0%

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  6. Easy On Jumper

    Our brand NEW Easy On Jumper will be the star of your little one's winter wardrobe! Containing lots of clever features, such as the extendable sleeve cuffs that can be unfolded to allow the jumper to grow as they do, perfect for growth spurts. And the stretchy V-shaped neckband makes dressing…

    Price: From £32.00 Save up to 0%

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  7. Parsnip Pants

    Designed for growth spurts! With plenty of wriggle room to fit over fluffy cloth bums, our much-loved and super comfy Parsnip Pants have an adjustable waistband and cuffs that unfold for extra height. In our new Woodland Friends all over print, inspired by the magical Swedish Silver Birch forests…

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  8. Parsnip Pants

    Designed for growth spurts! With plenty of wriggle room to fit over fluffy cloth bums, our much-loved and super comfy Parsnip Pants have an adjustable waistband and cuffs that unfold for extra height. In our new Woodland Friends all over print, inspired by the magical Swedish Silver Birch forests…

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  9. Godrevy Dungaree

    Perfect for playtime! These classic Godrevy Dungarees come in two seersucker stripe designs and feature either a colourful Rainbow or a vibrant Parakeet embroidery on the chest pocket. The adjustable button fastening shoulder straps are ready for your little one's growth spurts! Layer over our…

    Price: From £24.00 Save up to 0%

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  10. The National Trust Discovery Applique Top

    Great for keeping up with your little one's big outdoor adventures, our long-sleeved Discovery Applique Top is inspired by the National Trust's '50 things to do before you're 11 ¾' activities and the wildlife found at their places. This new and exclusive range is designed for little ones to…

    Price: From £20.00 Save up to 0%

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  11. The National Trust Reversible Pull Ups

    Two different designs in one, our fully reversible Pull Ups are inspired by the National Trust's '50 things to do before you're 11 ¾' activities and the wildlife found at their places. This new and exclusive range is designed for little ones to explore the great outdoors and celebrates nocturnal…

    Price: From £26.00 Save up to 0%

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  12. Chatter Applique Top

    With fun and colourful slogans on the front, our brand NEW Chatter Applique Top is designed to help inspire little ones and spread some positivity! Made from super-duper soft and snuggly organic cotton, this long-sleeved top is perfect for pairing with pull-ups for toddlers or joggers or jeans for…

    Price: From £20.00 Save up to 0%

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  13. Chatter Applique Top

    With fun and colourful slogans on the front, our brand NEW Chatter Applique Top is designed to help inspire little ones and spread some positivity! Made from super-duper soft and snuggly organic cotton, this long-sleeved top is perfect for pairing with pull-ups for toddlers or joggers or jeans for…

    Price: From £20.00 Save up to 0%

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  14. Easy On Jumper

    Our brand NEW Easy On Jumper will be the star of your little one's winter wardrobe! Containing lots of clever features, such as the extendable sleeve cuffs that can be unfolded to allow the jumper to grow as they do, perfect for growth spurts. And the stretchy V-shaped neckband makes dressing…

    Price: From £32.00 Save up to 0%

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  15. Snuggle Crawlers

    Keep teeny-tiny knees protected with these wonderfully soft and cosy Snuggle Crawlers! The extra squidgy and fluffy patches are perfect for your little explorer's out of this world adventures to far off galaxies...or just to the other side of the living room. Pair with our coordinating Easy On Top…

    Price: From £22.00 Save up to 0%

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  16. Bobby Applique Top

    Add a rainbow of colour to every adventure with our classic Bobby Applique Top! Making mucky messes more manageable, the clever envelope neckline easily opens up so that it pulls down over the body instead of over your little one's head. Phew! In a gorgeous Cobalt Blue Stripe design with a sweet…

    Price: From £20.00 Save up to 0%

    Buy Now
  17. Parsnip Pants

    Inspired by Frugi's home from home, India, our best-selling Parsnip Pants are now available in brand new prints and designs. With plenty of wriggle room to fit over fluffy cloth bums, these pull-ups have an adjustable waistband and cuffs that can easily be unfolded for extra height, ready for…

    Price: From £20.00 Save up to 0%

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  18. Gabbie Cardigan

    Perfect for helping to keep your little one warm and cosy on chilly autumn walks and adventures, this brand NEW Gabbie Cardigan is made from beautifully soft organic cotton! We've added a touch of rainbow magic with fun and colourful stripes running around the collar. Great for layering over our…

    Price: From £32.00 Save up to 0%

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  19. Easy On Top

    Keep cool as a polar bear in the mornings with our super-duper clever Easy On Top! The stretchy V-shaped neckband makes dressing your wriggly bear cub easy-peasy with no fiddly buttons or popper fastenings. And, the extendable sleeve cuffs can unfold to allow the top to grow with your little one.…

    Price: From £21.00 Save up to 0%

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  20. Cord Flower Reversible Trousers

    Ready for flower powered adventures! Our brand NEW 2-in-1 Cord Reversible Trousers have a gorgeous Gold Yellow cord with fun Flower shaped knee patches on one side and a pretty Scandi Flower all over print on the other. Which side will your little one pick to wear today? Pair with our matching…

    Price: From £32.00 Save up to 0%

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  21. Ted Fleece Zip Up

    Does your little cub love bear hugs? Our brand NEW Ted Fleece Zip Up will make them fluffy like a teddy bear, perfect for keeping warm on cold days! In a colourful Tobermory Rainbow Stripe design, this cosy jacket has a full zip fastening on the front with a guard at the top to protect tiny chins.…

    Price: From £32.00 Save up to 0%

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Our baby and todddler clothes are designed with clever details, like interactive appliques, reversible outfits, easy dressing and to fit over fluffy cloth nappies, making them an extra special gift! Discover our favourite clever clothes below...