Clever Clothes

Our baby and todddler clothes are designed with clever details, like interactive appliques, reversible outfits, easy dressing and to fit over fluffy cloth nappies, making them an extra special gift! Discover our favourite clever clothes below...

view:

showing 87 results
  1. Ted Fleece Jacket

    Your mini explorer will earn their adventure patch with our brand NEW Ted Fleece Jacket! Made from a super-duper soft and snuggly recycled fleece with a cosy lined hood that will help to keep them warm and toasty in cooler weather. The full length zip fastening on the front has a handy chin guard…

    Price: From £38.00 Save up to 0%

    Buy Now
  2. Bobby Applique Top

    Add a rainbow of colour to every adventure with our classic Bobby Applique Top! Making mucky messes more manageable, the clever envelope neckline easily opens up so that it pulls down over the body instead of over your little one's head. Phew! In a gorgeous Cobalt Blue Stripe design with a sweet…

    Price: From £20.00 Save up to 0%

    Buy Now
  3. Adventure Applique Top

    Is that a Moose riding a rainbow-powered bicycle? Why yes, yes it is! Our long-sleeved Adventure Applique Top features an a-MOOSE-ing applique on the front that your kid will love. The super-duper soft organic cotton will help to keep your little explorer warm and cosy on cooler days. Pair with…

    Price: From £22.00 Save up to 0%

    Buy Now
  4. Adventure Applique Top

    Is that a Moose riding a rainbow-powered bicycle? Why yes, yes it is! Our long-sleeved Adventure Applique Top features an a-MOOSE-ing applique on the front that your kid will love. The super-duper soft organic cotton will help to keep your little explorer warm and cosy on cooler days. Pair with…

    Price: From £14.00 Save up to 30%

    Buy Now
  5. Easy On Jumper

    Our brand NEW Easy On Jumper will be the star of your little one's winter wardrobe! Containing lots of clever features, such as the extendable sleeve cuffs that can be unfolded to allow the jumper to grow as they do, perfect for growth spurts. And the stretchy V-shaped neckband makes dressing…

    Price: From £19.20 Save up to 40%

    Buy Now
  6. Effie Applique Top

    Your little one will go quackers for the Geese appliques on the front of our brand NEW short-sleeved Effie Applique Top with its fun, flappy tail! The A-line style creates a gorgeous swing shape that looks fab layered over our coordinating Parsnip Pants to create a sweet playtime outfit. Made from…

    Price: From £11.40 Save up to 40%

    Buy Now
  7. Poppet 2 in 1 Body

    Keep tiny tummies warm and cosy with our Poppet 2-in-1 Body! A vest and long-sleeved top rolled into one that is perfect for helping to keep your little wriggler's belly covered. From our My First Frugi collection, this baby body has a sweet applique on the front that is inspired by Skånegås, or…

    Price: From £12.00 Save up to 40%

    Buy Now
  8. Little Collared Babygrow

    Perfect newborn coming home outfit! This sweet Little Collared Babygrow in a traditional-style has Farmyard themed appliques on the front and an adorable Peter Pan style collar. Made from beautifully soft organic cotton that is gentle against sensitive skin and with a lining on the front for extra…

    Price: From £15.00 Save up to 40%

    Buy Now
  9. Zip Up Babygrow

    Meet our friendly and fuzzy Spiders in their colourful rainbow boots, perfect for the spooky season and beyond! Get your little one ready for bedtime in a flash with our Zip Up Babygrow, the handy zip fastening on the front allows for super quick nappy changes and easy peasy dressing. In our new…

    Price: From £14.40 Save up to 40%

    Buy Now
  10. Zip Up Babygrow

    Meet our friendly and fuzzy Spiders in their colourful rainbow boots, perfect for the spooky season and beyond! Get your little one ready for bedtime in a flash with our Zip Up Babygrow, the handy zip fastening on the front allows for super quick nappy changes and easy peasy dressing. In our new…

    Price: From £12.00 Save up to 50%

    Buy Now
  11. Zennor Zip Up Romper

    Wrap your little bear cub up in wonderfully soft and snuggly organic cotton with our super-duper cosy Zennor Zip Up Romper! The stretchy rib cuffs unfold to add more length and height to the all-in-one allowing it to grow with your little one. And the clever two-way zip fastening on the front…

    Price: From £14.40 Save up to 40%

    Buy Now
  12. Parsnip Pants

    Designed for growth spurts! With plenty of wriggle room to fit over fluffy cloth bums, our much-loved and super comfy Parsnip Pants have an adjustable waistband and cuffs that unfold for extra height. In our new Woodland Friends all over print, inspired by the magical Swedish Silver Birch forests -…

    Price: From £12.00 Save up to 40%

    Buy Now
  13. Button Applique Top

    Shell yeah! Your little one will love the Snail appliques on the front of our long-sleeved Button Applique Top. Can they spot what the bigger Snail is wearing for a hat? The two-button fastenings on the shoulder help to make dressing and changing as fuss-free as possible. Pair with our coordinating…

    Price: From £12.00 Save up to 40%

    Buy Now
  14. Puddle Buster Trousers

    Don't let rainy days stop their adventures, our waterproof Puddle Buster Trousers are perfect for helping to keep your little one dry, even when jumping in the biggest puddles! Featuring elasticated leg cuffs with adjustable and removable stirrups that are great for stretching over welly…

    Price: From £28.00 Save up to 0%

    Buy Now
  15. Tori Boxy Top

    What is the best way to make a classic breton top even better? By adding a magical Unicorn applique with pretty floral embroidery of course! Our long-sleeved Tori Boxy Top has been designed to layer perfectly over twirly skirts, such as Felicity Skort, to create bloomin' gorgeous outfits that are…

    Price: From £22.00 Save up to 0%

    Buy Now
  16. Parsnip Pants

    Designed for growth spurts! With plenty of wriggle room to fit over fluffy cloth bums, our much-loved and super comfy Parsnip Pants have an adjustable waistband and cuffs that unfold for extra height. In our new Woodland Friends all over print, inspired by the magical Swedish Silver Birch forests -…

    Price: From £12.00 Save up to 40%

    Buy Now
  17. Parsnip Dungaree

    Meet our Frugi gaggle of Swedish Geese, or Skånegås, as they waddle around the farm on our Parsnip Dungarees! Designed with plenty of wriggle room to fit over fluffy cloth nappies, these dungas have extendable cuffs at the bottom that are ready for your little one's growth spurts. Layer over our…

    Price: From £14.40 Save up to 40%

    Buy Now
  18. Parsnip Dungaree

    Meet our Frugi gaggle of Swedish Geese, or Skånegås, as they waddle around the farm on our Parsnip Dungarees! Designed with plenty of wriggle room to fit over fluffy cloth nappies, these dungas have extendable cuffs at the bottom that are ready for your little one's growth spurts. Layer over our…

    Price: From £14.40 Save up to 40%

    Buy Now
  19. The National Trust Discovery Applique Top

    Great for keeping up with your little one's big outdoor adventures, our long-sleeved Discovery Applique Top is inspired by the National Trust's '50 things to do before you're 11 ¾' activities and the wildlife found at their places. This new and exclusive range is designed for little ones to…

    Price: From £20.00 Save up to 0%

    Buy Now
  20. The National Trust Reversible Pull Ups

    Two different designs in one, our fully reversible Pull Ups are inspired by the National Trust's '50 things to do before you're 11 ¾' activities and the wildlife found at their places. This new and exclusive range is designed for little ones to explore the great outdoors and celebrates nocturnal…

    Price: From £26.00 Save up to 0%

    Buy Now
  21. Snuggle Fleece

    Keep chilly winds at bay with our bestselling, long-sleeved Snuggle Fleece! Made from wonderfully warm organic cotton with a soft and fluffy lining that is perfect for keeping your kid toasty on their autumn adventures. For extra comfort points, we've added a hand warmer pocket on the front for…

    Price: From £42.00 Save up to 0%

    Buy Now

Our baby and todddler clothes are designed with clever details, like interactive appliques, reversible outfits, easy dressing and to fit over fluffy cloth nappies, making them an extra special gift! Discover our favourite clever clothes below...