My First Frugi

From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!

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  1. Shay 2 Pack Body

    From our My First Frugi collection that is designed with tiny babies in mind, these kimono style Shay Bodies have front popper fastenings that allow for the vests to be opened up so you can easily dress your newborn without needing to pop anything over the head - Phew! The clever double row of snap…

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  2. Little Collared Babygrow

    Perfect newborn coming home outfit! This sweet Little Collared Babygrow in a traditional-style has Farmyard themed appliques on the front and an adorable Peter Pan style collar. Made from beautifully soft organic cotton that is gentle against sensitive skin and with a lining on the front for extra…

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  3. Lovely Babygrow

    With popper fastenings on the front for speedy nappy changes and easy dressing, our classic and bestselling Lovely Babygrow has one handy brass coloured popper to help you spot where to pop - how clever! Made from beautifully soft and cosy organic cotton that is gentle against your baby's delicate…

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  4. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

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  5. Poppet 2 in 1 Body

    Keep tiny tummies warm and cosy with our Poppet 2-in-1 Body! A vest and long-sleeved top rolled into one that is perfect for helping to keep your little wriggler's belly covered. From our My First Frugi collection, this baby body has a sweet applique on the front that is inspired by Skånegås, or…

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  6. Remi Reversible Pull Ups

    These beautifully soft Remi Reversible Pull Ups from our My First Frugi collection look adorable on little ones and are super comfy to wear too! The clever reversible design makes them great for outfitting, with our sweet Life At The Farm all over print on one side and a gorgeous Bumblebee Yellow…

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From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!