My First Frugi

From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!

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  1. Shay 2 Pack Body

    From our My First Frugi collection that is designed with tiny babies in mind, these kimono style Shay Bodies have front popper fastenings that allow for the vests to be opened up so you can easily dress your newborn without needing to pop anything over the head - Phew! The clever double row of snap…

    Price: From £12.00 Save up to 50%

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  2. Little Collared Babygrow

    Perfect newborn coming home outfit! This sweet Little Collared Babygrow in a traditional-style has Farmyard themed appliques on the front and an adorable Peter Pan style collar. Made from beautifully soft organic cotton that is gentle against sensitive skin and with a lining on the front for extra…

    Price: From £15.00 Save up to 40%

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  3. Lovely Babygrow

    Our Lovely Babygrow is a classic and much-loved design with front popper fastenings for quick and easy nappy changes. The handy brass coloured popper helps you spot where to pop - how clever! Made from beautifully soft and cosy organic cotton that is gentle against your baby's delicate…

    Price: From £12.00 Save up to 40%

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  4. Buzzy Bee Baby Gift Set

    This super soft bee-utiful Buzzy Bee Baby Gift Set is perfect for celebrating a new arrival! In your all-time favourite Buzzy Bee print, this set is a gorgeous collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag. Available for just 29 GBP (worth 37 GBP), we…

    Price: £29.00

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  5. Snuggler Sleeping Bag

    Perfect for your baby to cuddle up in after a busy day of playing, our Snuggle Sleeping Bag is designed to keep them warm and cosy during naps and at night time. In a 2.5 tog, this sleeping bag is wadded for extra warmth with a handy zip fastening down the side, poppers on the shoulders and is…

    Price: £36.00

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  6. Poppet 2 in 1 Body

    Keep tiny tummies warm and cosy with our Poppet 2-in-1 Body! A vest and long-sleeved top rolled into one that is perfect for helping to keep your little wriggler's belly covered. From our My First Frugi collection, this baby body has a sweet applique on the front that is inspired by Skånegås, or…

    Price: From £12.00 Save up to 40%

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  7. Remi Reversible Pull Ups

    These beautifully soft Remi Reversible Pull Ups from our My First Frugi collection look adorable on little ones and are super comfy to wear too! The clever reversible design makes them great for outfitting, with our sweet Life At The Farm all over print on one side and a gorgeous Bumblebee Yellow…

    Price: From £14.40 Save up to 40%

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  8. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £20.40 Save up to 40%

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  9. Briar Knitted Booties

    Super-duper cute, beautifully soft and perfectly cosy! These brand NEW Briar Knitted Booties from our My First Frugi collection are fully lined for extra snuggly comfort. The stretchy rib cuffs are great for helping to keep your little one's feet and toes warm when out and about. Match with our…

    Price: £15.00

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  10. Harlen Knitted Hat

    The cutest way to help keep your baby warm and cosy on chilly days! From our My First Frugi collection, this beautifully soft Harlen Knitted Hat comes in a gorgeous Multi Rainbow Stripe design with a stretchy rib hem for a comfy fit. Made from 100% GOTS certified Organic Cotton Knit Kind and…

    Price: £12.00

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  11. Sleep Tight Sleeping Bag

    Ewe will love our Sleep Tight Sleeping Bag designed to keep your baby warm and cosy during naps and at night time for a quacking good sleep! In a 2.5 tog, this sleeping bag is wadded for extra warmth with a helpful zip fastening down the side, poppers on the shoulders and is perfect for use all…

    Price: £36.00

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  12. Little Beautiful Gift Set

    Keep baby "snug as a bug" in our brand NEW Beautiful Gift Set made from super soft and cosy organic cotton! This six-piece set makes a lovely present for celebrating a new baby and comes perfectly presented in a matching organic cotton drawstring bag. In a gorgeous Soft White and featuring sweet…

    Price: £55.00

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  13. Rainbow Dinos Gift Set

    In a revival of our classic Dino March design, this brand NEW beautifully soft Rainbow Dinos Gift Set is ideal for celebrating a new arrival! This 3 piece set features our bestselling baby products presented in an organic cotton drawstring bag, making it the perfect new baby gift! Available for…

    Price: £29.00

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  14. Happy Days Baby Gift Set

    In our much-loved Happy Days all over print, this brand NEW beautifully soft Baby Gift Set is ideal for celebrating new arrivals! This 3 piece set features our bestselling baby products presented in a gorgeous drawstring organic cotton bag, perfect for a new baby gift! Available for just 29 GBP…

    Price: £29.00

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From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!