My First Frugi

From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!

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showing 19 results
  1. Lovely Knotted Hat

    Perfect for helping to keep your little bundle of joy warm and cosy this festive season! Made from 100% organic cotton, this wonderfully soft Lovely Knotted Hat is kind and gentle against their sensitive skin. Featuring our new Arctic Aqua Let's Party all over print, inspired by the wintry wildlife…

    Price: £7.00

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  2. Collared Babygrow

    The perfect outfit for a baby's first Christmas! This traditional-style Collared Babygrow has sweet festive character appliques on the front and an adorable Peter Pan style collar. The beautifully soft organic cotton is gentle against sensitive skin, and the lining on the front is ideal for…

    Price: From £25.00 Save up to 0%

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  3. Buzzy Bee Baby Gift Set

    This super soft bee-utiful Buzzy Bee Baby Gift Set is perfect for celebrating a new arrival! In your all-time favourite Buzzy Bee print, this set is a gorgeous collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag. Available for just 29 GBP (worth 37 GBP), we…

    Price: £29.00

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  4. Sleepy Baby Gown

    Great for night-time nappy changes, our Sleepy Baby Gown is designed to make changing as fuss free and easy peasy as possible! From our My First Frugi collection, this footless sleepsuit has a clever elasticated bottom hem and integrated scratch mitts on the cuffs to help prevent any scrapes to…

    Price: £20.00

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  5. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £34.00 Save up to 0%

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  6. TotsBots All-in-one Reusable Nappy

    Now available in three fun Frugi designs, this all-in-one cloth nappy from TotsBots is a great alternative to disposables! Ideal from birth all the way to potty, this reusable nappy has adjustable popper fastenings on the front to help the nappy grow with your little one. With a soft bamboo inner…

    Price: £17.99

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  7. Marvellous Muslin

    Bee-utifully soft, breathable and absorbent, this brand NEW Marvellous Muslin is made from 100% organic cotton in our all-time favourite Buzzy Bee print. Excellent at dealing with everyday mucky messes, making this muslin an essential for your changing bag! But there's more, this muslin also…

    Price: £7.00

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  8. Snuggler Sleeping Bag

    Perfect for your baby to cuddle up in after a busy day of playing, our Snuggle Sleeping Bag is designed to keep them warm and cosy during naps and at night time. In a 2.5 tog, this sleeping bag is wadded for extra warmth with a handy zip fastening down the side, poppers on the shoulders and is…

    Price: £36.00

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  9. Sleep Tight Sleeping Bag

    Ewe will love our Sleep Tight Sleeping Bag designed to keep your baby warm and cosy during naps and at night time for a quacking good sleep! In a 2.5 tog, this sleeping bag is wadded for extra warmth with a helpful zip fastening down the side, poppers on the shoulders and is perfect for use all…

    Price: £36.00

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  10. Briar Knitted Booties

    Super-duper cute, beautifully soft and perfectly cosy! These brand NEW Briar Knitted Booties from our My First Frugi collection are fully lined for extra snuggly comfort. The stretchy rib cuffs are great for helping to keep your little one's feet and toes warm when out and about. Match with our…

    Price: £15.00

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  11. Harlen Knitted Hat

    The cutest way to help keep your baby warm and cosy on chilly days! From our My First Frugi collection, this beautifully soft Harlen Knitted Hat comes in a gorgeous Multi Rainbow Stripe design with a stretchy rib hem for a comfy fit. Made from 100% GOTS certified Organic Cotton Knit Kind and…

    Price: £12.00

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  12. Happy Days Baby Gift Set

    In our much-loved Happy Days all over print, this brand NEW beautifully soft Baby Gift Set is ideal for celebrating new arrivals! This 3 piece set features our bestselling baby products presented in a gorgeous drawstring organic cotton bag, perfect for a new baby gift! Available for just 29 GBP…

    Price: £29.00

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  13. Cuddle Up Blanket

    Oh so soft and snuggly, this Cuddle Up Blanket from our My First Frugi collection is ideal for helping to keep your new bundle of joy warm and cosy on chillier days! In a gorgeous Multi Rainbow Stripe, this knitted blanket makes a colourful nursery accessory, is great for snuggles on the sofa and…

    Price: £35.00

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  14. Rainbow Dinos Gift Set

    In a revival of our classic Dino March design, this brand NEW beautifully soft Rainbow Dinos Gift Set is ideal for celebrating a new arrival! This 3 piece set features our bestselling baby products presented in an organic cotton drawstring bag, making it the perfect new baby gift! Available for…

    Price: £29.00

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  15. Little Beautiful Gift Set

    Keep baby "snug as a bug" in our brand NEW Beautiful Gift Set made from super soft and cosy organic cotton! This six-piece set makes a lovely present for celebrating a new baby and comes perfectly presented in a matching organic cotton drawstring bag. In a gorgeous Soft White and featuring sweet…

    Price: £55.00

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  16. TotsBots All-in-one Reusable Nappy

    Now available in three fun Frugi designs, this all-in-one cloth nappy from TotsBots is a great alternative to disposables! Ideal from birth all the way to potty, this reusable nappy has adjustable popper fastenings on the front to help the nappy grow with your little one. With a soft bamboo inner…

    Price: £17.99

    Buy Now
  17. TotsBots All-in-one Reusable Nappy

    Now available in three fun Frugi designs, this all-in-one cloth nappy from TotsBots is a great alternative to disposables! Ideal from birth all the way to potty, this reusable nappy has adjustable popper fastenings on the front to help the nappy grow with your little one. With a soft bamboo inner…

    Price: £17.99

    Buy Now
  18. Little Hug Hooded Blanket

    Perfect for after bathtime cuddles! This beautifully soft Little Hug Hooded Blanket from our My First Frugi collection is ideal for helping to keep your baby warm and cosy on chillier days. With our brand new Life At The Farm print on one side and a gorgeous Soft White on the other side with a…

    Price: £25.00

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  19. Puddle Ducks Baby Gift Set

    This brand NEW super soft Puddle Ducks Baby Gift Set is great for celebrating new arrivals! In a Frugi classic Puddle Ducks print, this set is a sweet collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag. Available for just 29 GBP (worth 37 GBP), we want to…

    Price: £29.00

    Buy Now

From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one.

Expecting soon? Download our handy Hospital Bag Checklist from our blog!