My First Frugi

From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one. New Autumn Winter Collection coming soon...

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  1. Cuddle Up Blanket

    Purl-fect for keeping you new little bundle of joy warm and cosy, our Cuddle Up Blanket is from our adorable My First Frugi collection, which is specially designed for newborns. In a gorgeous Rainbow Stripe, this blanket coordinates with our Harlow Knitted Hat to make a beautiful gift for new…

    Price: From £35.00 Save up to 0%

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  2. Harlow Knitted Hat

    Like a cherry on top of the cutest cake, our Harlow Knitted Hat is purl-fect for keeping you new little bundle of joy warm and cosy! From our adorable My First Frugi collection, this Rainbow Stripe hat makes a beautiful gift for new babies! Made from 100% super soft and GOTS certified Organic…

    Price: £12.00

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  3. Lovely 2 Pack Muslin

    Super absorbent, breathable and lightweight, this handy two pack of Lovely Organic Cotton Muslins are a great go-to for all those everyday mucky messes! Available in two different designs and prints, these muslins will add a fun splash of Frugi colour to your changing bag. Made from 100% GOTS…

    Price: £12.00

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  4. Lovely 2 Pack Muslin

    Super absorbent, breathable and lightweight, this handy two pack of Lovely Organic Cotton Muslins are a great go-to for all those everyday mucky messes! Available in two different designs and prints, these muslins will add a fun splash of Frugi colour to your changing bag. Made from 100% GOTS…

    Price: £12.00

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  5. Buzzy Bee Baby Gift Set

    This super soft bee-utiful Buzzy Bee Baby Gift Set is perfect for celebrating a new arrival! In your all-time favourite Buzzy Bee print, this set is a gorgeous collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag. Available for just 25 GBP (worth 37 GBP), we…

    Price: £25.00

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  6. Puddle Ducks Baby Gift Set

    This brand NEW super soft Puddle Ducks Baby Gift Set is great for celebrating new arrivals! In a Frugi classic Puddle Ducks print, this set is a sweet collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag. Available for just 25 GBP (worth 37 GBP), we want to…

    Price: £25.00

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  7. TotsBots All-in-one Reusable Nappy

    Now available in two fun Frugi designs, this all-in-one cloth nappy from TotsBots is a great alternative to disposables! Ideal from birth all the way to potty, this reusable nappy has adjustable popper fastenings on the front to help the nappy grow with your little one. With a soft bamboo inner…

    Price: £17.99

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  8. TotsBots All-in-one Reusable Nappy

    Now available in two fun Frugi designs, this all-in-one cloth nappy from TotsBots is a great alternative to disposables! Ideal from birth all the way to potty, this reusable nappy has adjustable popper fastenings on the front to help the nappy grow with your little one. With a soft bamboo inner…

    Price: £17.99

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  9. TotsBots Happy Mat changing mat

    Now available in our much-loved Happy Days print, this beautifully soft Happy Mat from TotsBots is perfect for adding a splash of fun colour to nappy changes! With an absorbent and fluffy yellow side and a waterproof recycled polyester printed side, this changing mat can be rolled up with handy…

    Price: £14.99

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  10. TotsBots Waterproof Nappy bag

    Now available in our much-loved Happy Days print, this Wet and Dry Nappy Bag from TotsBots makes nappy changes easy-peasy, perfect for at home or when out and about! With two zip-up pouches that can be poppered together, these bags allow you to keep your dry nappies separated from your wet ones.…

    Price: £17.99

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  11. Kai Kimono Babygrow

    This NEW long-sleeved Kai Kimono Babygrow, from our super cute My First Frugi collection, has a kimono-style wrap with front popper fastenings that allows you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this soft…

    Price: RRP: £19.00
    £13.30 Save 30%

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  12. Cosy Booties

    Perfect for keeping your little one's toes warm and snug, these brand NEW Cosy Booties are fully lined for extra comfort! In an adorable Sheep character design, these baby boots coordinate with our matching Baa Baa Bonnet and Charlie Romper for a baa-rilliant outfit and a gorgeous gift for a…

    Price: £12.00

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From 'tiny baby' to 12 months, My First Frugi offers the softest snuggliest organic cotton for baby’s delicate skin. With clever designs from easy fastenings to cosy integrated scratch mitts, you're sure to find the perfect outfit for your little one. New Autumn Winter Collection coming soon...