New In Baby & Toddler

At Frugi we want to give your children even more reason to smile and we believe our super soft organic cotton clothes are just the ticket! Created with your little one in mind, all our organic cotton clothes are chemical free, helping to prevent irritation especially for eczema prone skin.

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  1. Bobster Applique Top

    Great for making those mucky messes more manageable with our brand NEW Bobster Applique Top, featuring a clever envelope neckline that easily opens up so it can be pulled down the body instead of over your little one's head. Phew! With a fun Sun and fluffy Cloud applique on the front, this…

    Price: From £17.00 Save up to 0%

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  2. Parsnip Pants

    Inspired by the colourful landscapes and amazing animals of Japan, our bestselling Parsnip Pants have plenty of wriggle room to fit over fluffy cloth bums! Ready for growth spurts, simply unfold the waistband and cuffs of these bottoms for extra length. Made from GOTS certified Organic Cotton…

    Price: £19.00

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  3. Grippy Socks 2 Pack

    Perfect for helping with your little one's very first steps and for navigating their way across slippy wooden floors, this 2 pack of Grippy Socks are ideal for keeping tiny toes warm and cosy! In colourful Rainbow Multipack, these socks are great for coordinating with your little one's outfits. …

    Price: £12.00

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  4. Nyla Cardigan

    Has your little one ever wanted to become a rainbow for a day? Now they can with our long-sleeved Nyla Cardigan! In a beautiful Rainbow Stripe, this soft cardi is a fab extra layer for your little one to snuggle into on cooler days this summertime. Made from 100% GOTS certified Organic Cotton…

    Price: From £30.00 Save up to 0%

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  5. Demelza Dress

    Your little one will twirl into beautiful new worlds in our brand NEW Demelza Dress, running with unicorns through fields of bright sunflowers or sailing the seas passing colourful mountains! With fun printed scenes running around the border of the skirt, this short-sleeved dress is soft,…

    Price: £30.00

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  6. Demelza Dress

    Your little one will twirl into beautiful new worlds in our brand NEW Demelza Dress, running with unicorns through fields of bright sunflowers or sailing the seas passing colourful mountains! With fun printed scenes running around the border of the skirt, this short-sleeved dress is soft,…

    Price: £30.00

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  7. Spring Skater Dress

    Twirl and whirl into the new season with our gorgeous Spring Skater Dress and its full circular skirt, perfect for your little dancer! Layer up with our fab selection of cardigans and leggings while the weather is still a tad chilly or wear on its own when the warm sun starts to shine. Made from…

    Price: From £28.00 Save up to 0%

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  8. Myla T-Shirt

    Bloomin' lovely! Inspired by the stunning sunflowers found in Japan, our Myla T-shirt is the perfect go-to for summer! Pair with the beautiful coordinating Parsnip Pants or Luna Skort for a summer-ready outfit. Twinning: Great for matching with our

    Price: From £17.00 Save up to 0%

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  9. Parsnip Pants

    Inspired by the colourful landscapes and amazing animals of Japan, our bestselling Parsnip Pants have plenty of wriggle room to fit over fluffy cloth bums! Ready for growth spurts, simply unfold the waistband and cuffs of these bottoms for extra length. Made from GOTS certified Organic Cotton…

    Price: £19.00

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  10. Astrid Headband

    A bow-tiful finishing touch to your little one's outfits, this gorgeous Astrid Headband is great for keeping hair tidy, as well as looking super cute! With a pretty fixed tie on the front, this hairband has a handy elasticated back for a comfy and proper fit! Made from 95% GOTS certified…

    Price: £5.00

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  11. Sophia Slub T-Shirt

    With a fun and colourful applique on the front, this shorter style Sophia Slub T-shirt is ideal for pairing with twirly-whirly skirts. Layer with our Annie Applique Cardigan or Harley Hoody for fun summer outfits! Made from 100% GOTS certified Organic Cotton Slub Jersey Boxy style for a relaxed…

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  12. Shallot Shorts

    Is that a Parsnip Pant? No... it's our brand NEW Shallot Shorts! Like its full-length counterpart, these summer shorts are designed with plenty of wriggle room to fit over fluffy cloth bums! Ready for growth spurts, simply unfold the waistband and cuffs of these bottoms for extra length. …

    Price: £16.00

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  13. Harley Hoody

    Don't let chilly days ruin their adventures this summertime! With a Unicorn applique on the front with sparkly silver thread woven into her mane and horn, this long-sleeved Harley Hoody is guaranteed to add a sprinkling of magic to your little one's wardrobe. Layer over our coordinating…

    Price: From £30.00 Save up to 0%

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  14. Dory Gathered Playsuit

    Inspired by the legendary creature with a spiralling horn, this gorgeous Dory Gathered Playsuit makes a pretty yet practical outfit for playing inside or outside this warmer season. The super-duper elasticated neckline and leg cuffs makes dressing your little one in the morning easy peasy! …

    Price: £26.00

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  15. Favourite T-Shirt

    There's nothing basic about our basics range of short-sleeved Favourite T-shirts! Available in a rainbow of colours designed to coordinate perfectly with our Ikigai: Little Footsteps to a Happy Life collection to make layering with your little one's outfits easy peasy. Made from 100%…

    Price: From £10.00 Save up to 0%

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  16. Libby Striped Leggings

    Ready for adventure and fun, these warm and soft Libby Striped Leggings are ideal for layering under dresses, dungarees, skirts and tops to create super colourful outfits! Made from 95% GOTS certified Organic Cotton Jersey and 5% stretchy Elastane - great for keeping those baggy knees at bay! …

    Price: From £14.00 Save up to 0%

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  17. Cute As A Button Cardigan

    Whale-y soft and cosy, your newborn will look as Cute As A Button in this sweet Cardigan from our My First Frugi collection! An essential layering piece for extra warmth, this cardi coordinates with our Elowen Muslin Dungarees, Little Applique Babygrow and

    Price: From £30.00 Save up to 0%

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  18. Elowen Muslin Dungaree

    Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi. Made from 100% GOTS certified Organic Cotton Muslin Super soft and…

    Price: £20.00

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  19. Little Applique Babygrow

    Whale-y soft and cute, this brand NEW Little Applique Babygrow from our My First Frugi collection is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! In a sweet and colourful My First Frugi Multistripe, this long-sleeved babygrow has fold-back…

    Price: £21.00

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  20. Summer Zip Babygrow

    How amazing is our brand NEW Summer Zip Babygrow? With a handy two-way zip fastening on the front for super speedy nappy changes without needing to remove the whole babygrow, we think this sleepsuit really is amazing! Grow with me, simply unfold the extended cuffs of this babygrow for extra…

    Price: £24.00

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  21. Summer Zip Babygrow

    How amazing is our brand NEW Summer Zip Babygrow? With a handy two-way zip fastening on the front for super speedy nappy changes without needing to remove the whole babygrow, we think this sleepsuit really is amazing! Grow with me, simply unfold the extended cuffs of this babygrow for extra…

    Price: £24.00

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At Frugi we want to give your children even more reason to smile and we believe our super soft organic cotton clothes are just the ticket! Created with your little one in mind, all our organic cotton clothes are chemical free, helping to prevent irritation especially for eczema prone skin.