This season we’ve hopped on a jet plane and zoomed over to the Land of the Rising Sun…Japan! The Japanese word "shiawase," means good fortune and happiness!
We’ve been inspired by the Japanese concept of IKIGAI meaning ‘a reason for being’
What is Ikigai?
The people of Japan believe that absolutely everyone has an Ikigai, even if they haven't discovered it yet!
It’s the thing that makes you want to leap out of bed in the morning, follow your passions and discover the secret to a long and happy life!
So join us as we find our Ikigai! Let's ...
On our mission to find our Frugi ikigai we challenged our Frugi Family members to ask their children some very important questions! We loved hearing their responses...
We’ve picked out some of our favourite styles for Spring, featuring our pretty Sika deer, bright yellow diggers and florals that will make you smile
- Jude jumper- aged 0-10y £28-£30
- Bobby applique top- 0- 4y £19
- Snuggle suit 0-24m £34
- Snuggle crawlers 0-4y- £ /Libby leggings 0-10y- £20
- Little socks 3 pack 0-4y £12
- Reese Jacket 4-10y £32
- Discovery Applique Top 4-10y £21
- Carsen T-shirt 4-10 y £20
- Leap about legging 4-10y £17-£19
- Rock my socks 3 pack- EU23-38 £12
You can view the whole range here
