Frugi’s Sweet 16!

16 Today!

We've come a long way, from a back bedroom in a tiny Cornish cottage to now reaching far and wide across the globe! Back in 2004 Frugi was born when Lucy and Kurt were on a mission to find beautiful clothing that fit over their son's cloth-nappied bum, all while showing the world that you can create a great brand and uphold strong ethical and environmental values!


16 years later, Frugi is now the UK's leading ethical and organic children's clothing brand found in over 500 retailers in 30 countries! WOAH! We're still based in beautiful Cornwall and strive to always put people and the planet first in everything we do. Join us as we celebrate the last 16 amazing years and all that we've achieved along the way...

You can read more about how we began here!





why not come celebrate with us!


  1. Rose

    I just wondered how you came upon the name Frugi ?

  2. Rose

    How did you come upon the name of your company/ brand ? It is quite unusual .

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