Sharing the Frugi love…for people & the planet


This week we're aiming to spread lots of joy! So, we thought the best way to do this was to share with you a few things that make us happy! And in true Frugi fashion we had to make sure we included some rainbows in there somewhere...

Why we love organic!

The way we shop can make a real difference to people and the planet and we're celebrating our positively colourful clothes and how you, our fab Frugi customers, are helping us to make a positive change! 


Ever since Frugi was born way back in 2004, it has been our mission to show that superb design, great ethics and passionate people can help to change the world! We only use GOTS certified organic cotton grown by farmers we trust which means we know where our products have come from and we can ensure our suppliers are well looked after in their workplaces. Organic cotton is not only super-soft and kinder to babies delicate skin, but the farming methods behind it are better for our planet, wildlife and the farmers that grow the cotton.


We believe: happy farmers, happy children, happy planet!



Why not see for yourself and join us behind the seams to discover how our super-soft organic cotton clothing is made and find out how you are helping to uphold strong ethical and environmental standards when you buy beautiful Frugi products.


Head over to Planet Frugi where you can find our Happy Hands Making Happy Clothes video collection!

Radiant rainbows on Frugi Fun

We've loved seeing all your little one's enjoying their outdoor adventures in their rainbow outfits! Let's hope the sun keeps his hat on during the rest of the summer so we can all get out and enjoy some much-needed time in nature!


If you're already signed up to Frugi Fun you may even spot some of your photos on our website and across our social media channels from time to time! But if you're not and you'd like to get involved with fun challenges, earning points and prizes and the chance to feature on our website and social media, hop on over to Frugi Fun  where we spread the Frugi love while having some fun along the way!

With every penny you spend at Frugi you’re helping to support some fantastic causes! This year we have an exciting new charity project…

Every year we donate 1% of our turnover to charity through our Little Clothes BIG Change project and over the past 16 years we have donated more than £600,000 to worthy causes.  


This year we’re launching a brand new charity project called Frugi's Happy Childhood Fund! 


Here at Frugi we want kids to be kids, for them to enjoy their childhood and have a chance to learn and grow. So, with the help of our lovely customers, we’re on a mission to improve the lives of children living in poverty in the UK. 

Do you know of a charity supporting children living in poverty in the UK?  We'd love you to tell them about Frugi's Happy Childhood Fund

To find out more about our charity projects head over to the Giving Back page on Planet Frugi! 

A little treat for you…

As we're trying to spread a little bit of happiness and positivity, we thought it would be lovely to team up with our good friends at The Happy Newspaper and Raw Halo to bring you a happiness bundle that won’t disappoint!!


Enter for your chance to WIN an annual subscription to The Happy Newspaper (It celebrates all that’s good in the world, sharing positive news and wonderful people!), a gift collection of Raw Halo chocolates (vegan, ethically sourced and sustainably packaged organic raw chocolate)... PLUS a beautifully colourful organic cotton outfit from us (0-10 yrs) up to £70 and some special treats!


To enter all you have to do is follow the link and complete your details... simple!


(This giveaway closes at midnight on Monday 22nd June and a winner will be chosen at random. For full terms and conditions, please visit .)

What’s kept you going through lock down?

...Anything from the thought of giving grandparents big squeezey hugs or 6 litres of gin? We want to know! Share your silver lining stories with us over on our Frugi Family Facebook Group where we’ve asked our lovely members what has kept them smiling through these challenging times. We've picked some of our favourites so far and shared them below, but we'd love to hear yours too!


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