WE’RE SO EXCITED TO SHOW YOU OUR GORGEOUS NEW COLLECTION IN COLLABORATION WITH THE NATIONAL TRUST!
Inspired by the National Trust’s ’50 things to do before you’re 11 ¾’ activity programme and the many woodlands in its care, the new Frugi collection features colourful woodland creatures and flora and fauna from our beautiful natural environment, making it the perfect collection for little explorers! The National Trust shares Frugi’s belief that encouraging children to spend time outside in nature has so many benefits!
When children spend time playing outdoors it increases their wellbeing as well as that of their families.
A National Trust survey revealed that 80% of the happiest people in the UK said that they have a strong connection with the natural world, compared with less than 40% of the unhappiest. It also reported that children who spend more time in nature are also more likely to care for the natural environment when they grow up.
Through learning about the plants and animals we share our lives with, we are more likely to care for their long-term wellbeing, which is a common goal for both Frugi and the National Trust.
The National Trust cares for 26,000 hectares of woodland in England, Wales and Northern Ireland. Every product purchased from this range will directly contribute back to the Trust’s charitable cause, helping them to look after nature, beauty and history for everyone, for ever. It will also help care for the very places that inspired this beautiful Frugi range and that we both want to inspire children to explore!
The National Trust’s ’50 things to do before you’re 11 ¾’ activity programme encourages children to get closer to and take notice of nature and the environment around them through outdoor activities all year round, whatever the weather.
With fun family adventures and activities such as building a den, welly wandering, having fun with sticks etc. – what better way to enjoy these activities than ‘Adventure ready’ in your Frugi Outerwear!
Adventure ready kit... Perfect for welly wandering and squirrel spotting!
With Outerwear, backpacks and accessories made from recycled plastic bottles, snuggly fleeces featuring our cutest forest friends and wellies with added puddle jumping power, little ones will love getting ready to explore the wild this Autumn! Collection OUT NOW!