To help support the most vulnerable families in the UK, The Duchess of Cambridge brought together nineteen British brands and retailers on August 4th to donate over 10,000 new items to more than 40 baby banks nationwide.
Frugi is delighted to be one of the British brands selected by the Duchess to donate much-needed baby items to Baby Banks across the UK.
We donated many onesies and baby grows for babies and toddlers as well as kid’s clothes for families with older children.
Following previous private visits to Baby Basics West Norfolk where The Duchess heard more about the baby bank’s need for donations, she spearheaded the drive for donations of items for babies from brands and high street retailers. In total, nineteen brands including Frugi have donated items to Baby Basics, Little Village and AberNecessities, who operate baby banks across the UK.
Baby banks aim to support and empower families by ensuring every child has the essential items they need to thrive. In the UK, they are powered primarily by volunteers and typically run on professional referral from services such as health visitors, midwives, and social workers.
The Duchess of Cambridge said:
“Over recent months, I have heard from families who have been supported by baby banks through the most difficult of times and I have been deeply moved by their stories. Having somewhere to turn to for support is important for all families, and baby banks work every day, up and down the country, to provide immediate, tangible, and practical help for parents and carers when they are most in need. Baby banks are driven by incredible volunteers, demonstrating the power of community spirit in supporting families and coming together to raise the next generation. Thanks to the generosity of the companies taking part in this initiative, baby banks across the UK will be able to support even more families through this particularly challenging time.”
A 2018 survey estimated that 1 in 100 families in England with children under 5 have visited a baby bank, and statistics from a new survey conducted by Little Village shows that baby banks across the UK have found a substantial increase in the use of their services during the coronavirus pandemic. However, many baby banks have been unable to accept second-hand items currently and the Little Village research shows that 77% of baby banks desperately need more nappies, mattresses, and other essential products. It also reveals that 9 in 10 baby banks say the outbreak of COVID-19 is making it harder to support families in the way they would want.
Frugi is proud to be part of this important initiative to help many UK families and will continue to work with Baby Banks for the future