2020 – A year to remember!

Well, we can’t say that we’ve had an uneventful year can we?!

It’s been challenging, unpredictable and really tough for some, but there are lots of positives we can take from this year, the importance of family, the joy of spending more time in nature, the community spirit and enormous gratitude for key workers!

Here at Frugi we’ve had a bumper of a year brimming with lots of positive news and achievements.

So we thought we’d take a few moments to blow our own trumpets and celebrate our successes!




Of course, all of this has only been made possible with the support of our fantastic customers, so give yourselves a pat on the back too.




In January, Frugi acquired the reusable nappy brand TotsBots and its sister company Bloom & Nora to support the growth in reusable products and help reduce the tonnes of waste going to landfill in the UK each year.






In February, we upgraded the majority of our product packaging. Replacing the old oxo-biodegradable bags with a new corn starch bag that can be placed on home compost heaps, sent to an industrial composting facility, or recycled. We are still working hard with all of our suppliers to make the switch to our eco-friendly packaging. Read our packaging journey


March– At the start of lockdown we created a new section of activities and fun stuff to download on the Frugi website to help parents who have kids at home or out of school. We have had a whopping 55,173 activities downloaded so far!





In April we had some fantastic royal news! The Queen’s Awards for Enterprise are the most prestigious awards for UK businesses, recognising and encouraging outstanding achievements. Excitingly we’ve been recognised with awards for both Sustainable Development and International Trade and are one of only four companies to achieve a double Award this year! YIPPEE!


We continue to support our suppliers and friends through one of the toughest years. Instead of cancelling orders, we put our heads together and worked out a creative plan that offered security for our supply chain.






In June we launched an exciting partnership with Eco-Schools– working on a common goal to ‘Raise the next generation of Eco warriors’  by funding 150 schools in England with their Green Flag certification we’re both on Team Green! We also launched our Happy Childhood Fund charity project, supporting charities who are helping to alleviate childhood poverty in the UK






In July, Frugi was an industry first to eliminate single-use plastic hangers from all wholesale and consumer operations by replacing them with sustainable cardboard alternatives.


Frugi’s new cardboard hangers are made using 100% recycled materials and 100% recyclable in household paper recycling


In August we launched a very exciting collection with The National Trust! Encouraging kids to get outside welly wandering and exploring nature.






Every year we support the Soil Association’s Organic September, celebrating Organic and letting everyone know how adopting small changes can have a positive impact on the planet. Read all about the importance of Organic cotton and organic farming methods.



From the back bedroom of their little cottage in Constantine, Cornwall, Lucy and Kurt nurtured Frugi from an (energy saving) light bulb moment into the UK’s leading organic and ethical children’s clothing brand…Proving that business can be ethical, sustainable and super successful!
In October this year Frugi’s co-founder Lucy was recognised for her ‘Services to Ethical Clothing Design’ and awarded an MBE in the Birthday 2020 Honours list!


In November, Frugi launched a fantastic cloth gift wrapping option in time for the Christmas season.  These are pieces of cloth left over from the factories that are being repurposed for gift wrapping instead of paper.





December- This Christmas we have been spreading a little Frugi joy! We donated lots of little babygrows to the neonatal unit at our local hospital in Cornwall, Frugi staff donated to local food banks and we donated £12,500 to two charities helping children living in poverty through our Happy childhood Fund.