This spring/summer season we have taken inspiration from the beautiful colours, patterns and fabrics of India.
India has always been close to our hearts, it's where our friends, GOTS certified organic cotton growers and suppliers are based. We regularly visit them to make sure everything is running as smoothly as possible and everyone is happy.
Last year our design team had an inspirational Indian adventure and came home full of creativity and excitement for designing the coming season.
So join us as we immerse ourselves in one of the most colourful and vibrant countries in the world! Inspired by the myriad of colours and culture, our Indian Summer collection features iconic terracotta buildings amongst an array of amazing wildlife. Look out for the rainbow-coloured parrots and beautiful Indian elephants! With lots of new styles and shapes we're so excited to share this collection with you.
We asked our Frugi designers to tell us which are their favourite styles this season..
I love that this outfit shouts India and is great for boys and girls! Seeing all the things in the print that inspired us during our inspiration trip is really exciting and brings back some lovely memories. The fun interactivity also makes this outfit feel extra special, the flapping parrot wings on the t shirt and rainbow pocket on the zip through.
Alice, Senior designer
Beth- junior designer
The orange tiger print dresses and jersey shirts are part of a truly unisex story with boys and girls products across all ages. I love all of the tiger character products but, in particularly, find the orange colour of this all-over print a bold but refreshing change.
Jeni- Head designer