We Chat To Plastic Pollutes ambassador, Shrads!

Shraddha Singh is a digital creator based in Amsterdam. 

You can find her over at @Shrads where she talks about style and shares her motherhood tips and evidence-based research with new mums, like herself! She's also really passionate about sustainable living and making sure that the planet still exists in great shape for future generations. We chat to her about life as a mum and her work as an ambassador for Plastic Pollutes!


Hi Shraddha, please tell us a bit about yourself...

After working as a software engineer for six years I decided to follow my love for fashion and beauty to chronicle my style and travel adventures full-time.

I had a 9-to-5 job when I first started my blog and would dedicate evenings and weekends to creating content. As my online channels grew popular, it became really hectic to juggle both of them. So, I chose to pursue my bigger passion, fashion, and went full time. My parents and younger sister live in India and I'm longing to visit the country with my little girl to meet everyone soon.


How are you finding being a new mum?


I became a mom 7 months ago and life has never been the same since. Motherhood has been the ultimate blessing and awe-inspiring experience yet it comes with challenges, but also a strength you never knew you had.

I used to be worried if I could handle the initial hardships. However, being a mum has surprisingly been so good! There’s never a dull moment and you soon become a pro at multi-tasking. The past few months have taught me that it’s all about finding the balance that keeps you going.



Tell us about your work as an ambassador for Plastic pollutes and why it is important to you?


There’s no denying that plastic is everywhere. Plastic is convenient however it is also very unsustainable being made from materials like coal, natural gases, crude oil. A plastic bag could take 10 years to 1,000 years to decompose, while a plastic bottle might last for 450 years or more. Some plastics also leach toxins which then make their way into our bodies.

Plastics also harm wildlife, particularly turtles. Our oceans will have more plastic than fish by 2050.

As a notable member of the Plastic Pollution Coalition, I’ve been educating my audience about the issues with plastic waste and what we can do together to solve this global problem. I consider it a win when I see my audience spreading the message about reducing single-use plastic consumption and becoming more sustainable every day.



Do you have any tips on making eco-friendly parenting/living choices? 


I was quite lucky to be brought up in a family where sustainability is a way of life. We are all vegetarians and have recycled for as long as I can remember. My family has always believed in buying less but buying things that last. When I got pregnant, I felt that it is our responsibility to make eco-friendly choices as parents. As I started my research for things to buy for the baby, I realized that babies need a lot of “stuff” and it might be a challenge to do this sustainably, however, there are definitely ways as listed below...


Cloth Diapers, Reusable baby wipes, and Nursing padsWhen I researched I read that an average baby uses around 2500 disposables diapers during the first year. I wanted to prevent so many diapers from going into the landfills and that’s when I opted for cloth diapers. Surprisingly, they have been really easy to use! If you have a breastfed baby, all you do is toss them into the diaper pail and then into the washing machine and dryer.


Multipurpose baby gear -I believe in investing in high-quality, long-lasting products that leads to fewer resource consumption as compared to buying products that could only be used for a short amount of time. For example, Kiana’s crib could be extended to a bed and be used for ten years and her high chair could be used well into adulthood.


Buying less and choosing sustainable babywear - I bought minimal clothing for Kiana made from skin-friendly organic fabrics and making sure that she got the most wear out of everything and choosing sustainable brands like Frugi.


Buying fewer and sustainable toys - It might be tempting to buy a lot of toys, however, offering fewer toys has been suggested to benefit babies in a variety of ways. Also, look for sustainably-sourced materials like wood, organic cotton, BPA free silicone which is non-toxic for the baby.



Our inspiration for our Spring 2021 collection is beautiful India. Please tell us about your favourite places to visit in India and a where you will take your daughter to when you make the trip?


With a geography as vast and varied as India, there’s just so much to see in this gorgeous, colourful, and culturally diverse country. We have the Himalayas in the North, deserts in the West, plains and hills in the East, and a coastline of over 7500 km in the South. There’s so much in this country that I’m yet to see and I would love to do that with my daughter.

I would obviously first show her around New Delhi where I’m from and then take her to her dad's place in Andhra Pradesh in Southern Indian. When I got pregnant I travelled to India to reveal the news to our parents and celebrated in Udaipur. I would like to take her there again and tell her all about it. I would also love to visit Kerela which is at the southernmost tip of the country and is known for its timeless beauty and rich cultural heritage.


Thank you, Shraddha! 



We've created some super fun activities for kids to try at home! Give them a go! There's lots more to keep them busy on Frugi's  fun activity page.