Join us for a festival of colour!


This season we have taken inspiration from the beautiful colours, patterns and fabrics of India. A place that has always been close to our hearts; it's where our friends the GOTS certified organic cotton growers and suppliers are based who we often visit.


Every March Holi is celebrated in India with lots of vibrant colours and festivities, bringing friends and families together to welcome the beginning of Spring. The design team drew some of their inspiration from the festivities and all it’s rainbow hues which has made for a rather bright and beautiful collection!


Join us as we immerse ourselves in one of the most colourful and vibrant festivities and celebrate our take on Holi:

Frugi’s Festival of Colour!

We caught up with Shraddha Singh and her daughter, Kiana, who is celebrating her first Holi this year!


We chatted to our friend, Gautam about Holi and what it means to him and his family...

Gautam came to Falmouth University here in Cornwall to study in the late 90s, when he became friends with one of the Frugi team - he and his family have kept in contact with Emily and her family ever since and loves to get involved with all things Frugi! See Gautam's children enjoying their Holi celebrations below!


Hi Gautam, can you explain what Holi is please?

Holi is a traditional Hindu festival which marks the beginning of spring and end of winter. It is also known as the festival of colours or festival of springs. Holi festival originated in and is predominantly celebrated in India. The festival is dedicated to Holika who was a demoness and had blessings that she will ever remain immortal. She was the sister of King Hiranyakashipu and aunt of Prahlada. Holi celebrates the killing of Holika in order to save Prahlada, a devotee of God Vishnu and thus Holi gets its name.


Why do you celebrate?

Holi is celebrated as a festival of triumph and good over evil in the honour of Hindu god Vishnu and his devotee Prahlada. It is the festive day to end and rid oneself of past errors, to end conflicts by meeting others, a day to forget and forgive. People pay or forgive debts, as well as deal a new with those in their lives. Holi also marks the start of spring, an occasion for people to enjoy the changing seasons and make new friends.


How do you celebrate Holi?

Holi is celebrated over a period of two days. It lasts for a night and a day, starting on the evening of the Purnima (Full Moon day) falling in the Hindu calendar which falls around the middle of March - this year we celebrated Holi on 28th March.


The first evening is known as Holika Dahan. Where a bonfire with lots of wood is lit and the purpose is to burn all the evil and sorrows away, people gather around the bonfire and dance and pray. The following day is celebrated as a joyous day called Holi - this is where people smear each other with colours and drench each other. Water guns and water-filled balloons are also used to play and colour each other, since this is a festival of joy we have to forget all our sorrows and make life colourful and happy for everyone.


As it is the end of winter and beginning of spring, natural flowers, leaves and wood stick are taken and mixed with water to make natural colours which are eco-friendly and don't provide any harm to the body. With these natural colours you feel happy and enlightened. Nowadays, a lot of people use ready-made organic colour powder which are used to play with during Holi. Family, friends and foes come together to throw coloured powders on each other, laugh and gossip, then share Holi delicacies such as Puran Poli.


Do you have any special traditions when celebrating Holi with your friends and family?

Each festival in India marks the beginning of the new season and harvest. The festival Holi also celebrates the beginning of a good spring harvest season. During this time Chana (a type of pulse) is harvested and is available in abundance - it is a tradition to use the seasonal food in our diet and consume it. We often make Puran Poli (a sweet stuffed Roti or flat bread) is made as a special sweet delicacy which can be eaten on its own, or with ghee or milk. It is a festival of joy so families meet over lunch and dinner and share the special delicacy together.


What does Holi mean to you and your family?

Holi has been celebrated in our family since our childhood. It is one of the important festivals which we look forward to because we can celebrate Holika and playing with colours and water. It is an event for families and friends to gather and enjoy. The ritual means to our family - the victory of good over evil which means that we should forgive everyone and live happily.


Thanks for sharing your experiences and lovely photos of your little ones, Gautam!



Fancy getting colourful? Why not give our activities a go - simply click below to download!

We love seeing all your bright, Frugi rainbow outfits over on

Frugi Fun!