Make a Splash in Sustainable Swimwear!

New this season, Frugi swimwear is made from recycled plastic!

We’ve been working behind the seams to create an even more sustainable swimwear collection and we’re so excited to share it with you! From this summer onwards Frugi swimwear will be made from recycled post-consumer plastic. So, you could be wearing the plastic drinks bottles that you throw into your household recycling in the shape of funky Frugi swimwear! How clever is that?!



We're always looking for new ways to innovate our designs and explore techniques to create the best sustainable products that are kind to people and the planet. We love the planet we live on and we do our best to protect it! Our outerwear collection has always been made from recycled materials, and we felt our swimwear needed an upgrade to match!

Introducing our NEW Spring/Summer 21 Swimwear collection made from recycled post-consumer polyester.

"But how does this magic happen?" we hear you ask... well ponder no longer, read on to find out just how we turn single-use plastic into something truly Frugitastic!


Read more about how we put people and the planet first, here!



It was a big deliberation considering how to make a swimwear collection that was functional, fit for purpose and would last for generations, enabling it to be handed down - all while being a sustainable choice for our customers! Using the recycled post-consumer polyester (PET) route was really important to us as we discovered we could make our beautiful Frugi Outerwear while also helping to tackle the worldwide plastic pollution crisis. Sustainability is high on our agenda here at Frugi, so we felt we wanted to improve our Swimwear offering and ensure it was created using the same process. Wherever possible we always use 100% recycled fabrics.



We use GRS (Global Recycle Standard) certified yarns in all of our recycled Frugi fabrics, and visit our supply base regularly to conduct our own audits.

The team visits our partners in China regularly as we firmly believe in working with them to help them grow as we grow.



We can all do our bit! From sorting your own household recycling to making more thoughtful choices when shopping. We recommend using the GuppyFriend bag to wash your clothes in as both cottons and man-made materials shed fibres when they're washed. The bag acts as a barrier keeping the tiny fibres from going into the water system and polluting the ecosystem. Find out more about the GuppyFriend here.


London-based vlogger and blogger Emma Ross (@Mamalinauk) is an advocate for living and parenting slowly and sustainably. Her 3 boys, Jack, Sonny and Abe have put our sustainable swimwear to the test with an adventure to their local beach. See them making a splash in our fab Frugi Swimwear collection!


Perfect for water babies on their summer holiday adventures, whether you’re heading to your local beach or setting up your paddling pool in the garden! Shop our brand NEW sustainable Swimwear collection, now made from recycled plastic bottles! Not only have we innovated the materials we use to create our snazzy swimmers but we've got brand new designs ready for delightful days spent outside.







New this summer, the Newlyn Nappy Swimsuit has a clever integrated nappy hidden underneath to help stop any accidents when your little one’s in the water. And don't forget to pop on our matching Little Swim Legionnaires Hat for extra sun protection!



Look snappy with these colourful Board Shorts from our Swimwear range! With a lightweight mesh lining for swimming in comfort and a super quick drying fabric making them ideal for being in and out of the water. Pair with our matching Harbour Swim Hat and Sun Safe Rash Vest to help protect your little one from the sun this summer.

From our Swimwear collection, this Little Sun Safe Suit is perfect for your little water baby's paddling adventures in the pool, at the beach or in the surf. The high neckline, 3/4 length sleeves and shorts are ideal for keeping their elbows, knees and neck covered and protected from the sun this summer.

Don't forget to pop on our matching Little Swim Legionnaires Hat or Harbour Swim Hat for extra sun protection!



Get ready to catch some waves with our gorgeous Runa Swimsuit from our Swimwear collection! The high neckline is great for keeping the warmth in and the zip fastening on the front is ideal for speedy dressing.


Mum can match with little one's in our sustainable swimwear this summer! Our Tyra Maternity Tankini for adults is great for family matching with our Little Sun Safe Suit and Newlyn Nappy Swimsuit for babies and toddlers and our Seaside Swimsuit for older kids.


This 2-piece Tyra Maternity Tankini from our Frugi Bloom collection has soft gathers on the sides of the top, perfect for your growing bump. The clever multi-way shoulder straps can be easily adjusted for a fab fit and the wide elasticated straps make them super comfy too!





Summer adventures ahoy!

These reusable Swim Nappies from TotsBots are a great alternative to disposables! Perfect for your little water baby to splash about at the beach or in the pool. Made in Scotland, UK, with a soft fleece inner, comfy elasticated leg openings, and adjustable velcro fastenings on the front for easy-peasy nappy changes and a great fit. Made from recycled polyester meaning two plastic bottles are saved from landfill with every Swim Nappy, how amazing is that!?


Choose from a whale-y lovely print, gorgeous sea-birds, or a classic stripe!

  1. TotsBots Reusable Swim Nappy - Puffling Paddle - £10.99
  2. TotsBots Reusable Swim Nappy - Rainbow Whales - £10.99
  3. TotsBots Reusable Swim Nappy - Swim Stripe - £10.99