Frugi’s Autumn Beach Clean


Last weekend Team Frugi took part in the Frugi Autumn Beach Clean, picking up litter from two National Trust beaches Gunwalloe Church Cove and Poldhu here in Cornwall, using Waterhaul’s amazing litter pickers that are made from recycled materials!


Armed with our Waterhaul litter pickers and Frugi reusable water bottles to keep us hydrated, volunteers from Team Frugi, family, friends (and even a couple of our four-legged friends) took to the National Trust Gunwalloe Church Cove and Poldhu beaches to help clean them. Picking up the litter that was found on the sand, amongst rocks, on the shoreline and along the cliff path, the team of volunteers were on the look out for ghost nets, marine waste and other rubbish that had made its way to the coast that could potentially harm our wildlife.


As you may know we work alongside our friends at the National Trust to bring you our Frugi x National Trust clothing collection, but that's not the only thing we have in common! We are both passionate about encouraging the next generation of eco heroes to spend more time in nature and care for the natural environment around them as they grow up. Through learning about the plants and animals we share our planet with, we are more likely to care for their long-term wellbeing, which is a common goal for both Frugi and the National Trust!


Looking after over 780 miles of coastline, the National Trust care for and protect people and places so nature can thrive. The coastlines we love are under increasing threat and they make sure they are well protected with the help of their staff, members, volunteers and supporters, making them the biggest conservation charity in Europe. Everyone can get involved, everyone can make a difference.


Knowing that 90% of seabirds have plastic in their stomachs and there are 159 plastic bottles for every mile of beach in the UK* (*, we strive to do whatever we can to help reduce the environmental impact we and our customers have on our precious planet. By using recycled post-consumer plastic bottles to create our Accessories, this makes them a sustainable choice for young explorers, come rain or shine! You can read more about how we make old plastic Frugitastic here!


We partnered up with our friends at Waterhaul, a social enterprise based down the road from Frugi HQ in Newquay, who utilise the most harmful and abundant form of ocean plastic, ghost net and fishing material to make functional products and 'symbols for change', such as sunglasses and litter pickers. You can find their website and online shop HERE. They also run an education programme, PlaNET Action, which focuses on young people to teach them the value of plastic and it's uses, rather than treating it as a waste product. As they carry out their own net collections around the coasts of Cornwall, we thought they'd be the perfect companions to join us on our beach clean!


We wanted to say a HUGE thank you to National Trust for allowing us to visit and clean their beaches, Waterhaul for joining us and providing their fab litter pickers, and Poldhu Beach Cafe for supplying us with well-deserved, delicious refreshments after everyone's hard work! And THANK YOU to our amazing team of volunteers who spent their weekend beach cleaning with us, its with your community spirit that we can see a tangible difference to our local beaches and we hope you found the event as rewarding as we did!


"Protecting the environment has never been so rewarding." - Surfers Against Sewage

To celebrate the success of our first Frugi Beach Clean, we are giving away a fab Beach Clean Bundle!


As part of the bundle you will win a pair of the Crantock style Waterhaul Sunglasses (worth up to £80), made from 100% recycled polypropylene nets and lines which are the most abundant form of ghost gear found on our shores, paired with mineral glass lenses which offer complete sustainability and ultimate UVA/UVB 400 protection, you'll also receive a protective case to keep them safe from scratches!


Our friend and local Cornish children's book illustrator and author, Rebecca Cobb, has kindly given us two copies of her books to give away to our lucky winner, so you will receive a signed copy of both Aunt Amelia and Aunt Amelia's House! PLUS we will be giving you £100 to spend on Frugi goodies over at!


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Photo credit: Paul David Smith -