Enjoy Easter at Kew Gardens with Frugi

We’re supporting the Kew Gardens & Wakehurst Family Easter Programme


We are celebrating our Spring Summer collection with a super partnership with the Royal Botanic Gardens, Kew, supporting the Family Programmes running this Easter break at Kew Gardens and Wakehurst.


The interactive trail has been designed to meander through lush garden landscapes with a family-friendly theme. This April, the classic children’s book The Very Hungry Caterpillar by Eric Carle will set the trail narrative for exploration while teaching little ones about the power of plants and fungi in a playful and engaging way.


The Family Programme is available at both Kew Gardens and Wakehurst during the Easter holiday:

Kew Gardens: 2nd April – 18th April 2022

Wakehurst: 2nd April – 24th April 2022


You can find our super soft and organic cotton styles for babies and kids available to purchase in all gift shops at Kew Gardens and Wakehurst.



Here at Frugi we are on a mission to help raise the next generation of eco-heroes to help change the world and we are excited to have a partnership with the Royal Botanic Gardens, Kew as their core values very much align with our own. The RBG Kew aim to inspire people to protect the natural world, by delivering science-based knowledge and solutions to protect biodiversity and use natural resources sustainably, all while training the next generation of experts!


Frugi CEO Sarah Clark says, “We are excited to collaborate with the Royal Botanic Gardens at Kew and Wakehurst for this exciting programme.  It is a true testament of Frugi’s ongoing commitment to educate and inspire children to love the natural world and to continue to encourage everyone to protect the planet we all play on.”


Paul Denton, Head of Visitor Programmes at RBG Kew adds: “It’s wonderful to be able to collaborate with Frugi on these new interactive trails for Easter 2022 at both Kew Gardens and Wakehurst. The Very Hungry Caterpillar trails will inspire the next generation of visitors to encounter new and exciting perspectives on the world around us, an ethos which is shared by both RBG Kew and Frugi.”


The Team at Frugi headed to the Royal Botanic Gardens at Kew to host an exciting event, encouraging those invited to explore the gardens and adventure through The Very Hungry Caterpillar interactive trail.




Frugi CEO Sarah Clark gave an inspiring speech about Frugi’s upcoming 18th birthday plans, our new stretching 3-year goals of rental, repairs and resale, and a sneak preview of the new Frugi manifesto. You can read Sarah’s speech in full HERE.





The little ones had fun playing games with the wonderful staff from Sharky & George as well as crafting with plants picked by the staff at Kew to make into beautiful flower crowns, before heading outside for a delicious picnic and exploring the trail.



A big thanks to the partners Cocoa Loco, Montezuma’s Chocs, Play in Choc, Riverford, Pip Organic and Piccolo for providing us with the most delicious snacks and treats to go into our goodie bags on the day of the event!





Cherry blossom lines the path to the Temperate House at RBG Kew in spring, with the Pagoda in the distance.


About Royal Botanic Gardens, Kew & Wakehurst

The Royal Botanic Gardens, Kew is a world-famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation, and sustainable development in the UK and around the world.


Kew Gardens expands over 132 hectares of landscaped gardens, and Wakehurst, Kew’s Wild Botanic Garden, are two of the top attractions when visiting London and the surrounding areas. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrated its 260th anniversary in 2019.


Wakehurst is home to Kew’s Millennium Seed Bank, the largest wild plant seed bank in the world! And expands over 500 acres of the world’s plants including temperate woodlands, ornamental gardens, and a nature reserve. It is situated in the High Weald of Sussex, an Area of Outstanding Natural Beauty, and focuses on wild plant collections. The Millennium Seed Bank houses and protects seed from the world’s most substantial and diverse collection of threatened and useful wild plants, making it the most biodiverse place on earth.


This Easter join The Hungry Caterpillar and follow the enchanting trail through the Gardens at both sites. Join us as we embark on a transformational journey to becoming a beautiful butterfly, based on Eric Carle’s much-loved book, and wind through sculptures of juicy fruits and a cosy chrysalis along the way.


Little ones will have the chance to digest facts about the wonder of nature and the close connections between plant and insect life on Earth. You can explore the seasonal plants in the Gardens, with tulips, bluebells, magnolias and cherry blossoms all bursting to life during the spring!


Purple alliums growing in The Palm House parterre in summer