Frugi by Numbers

on 1st June we celebrate our birthday! 


We’ve come a long way… from a back bedroom in a tiny Cornish cottage to reaching far and wide across the globe! 18 years later, Frugi is now the UK’s leading ethical and organic children’s clothing brand found in over 550 retailers.


Back in 2004 Frugi was born when our founders, Lucy and Kurt, were on a mission to find beautiful clothing that fit over their son’s cloth-nappied bottom. All while showing the world that you can create a great brand and uphold strong ethical and environmental values. Read more about how we began here.


To celebrate 18 years of doing it the Frugi way, we’re painting by numbers and sharing 18 facts about us, keep reading to find out more.