Frugi celebrates 18 years!


We’ve come a long way… from a back bedroom in a tiny Cornish cottage to reaching far and wide across the globe! 18 years later, Frugi is now the UK’s leading ethical and organic children’s clothing brand found in over 550 retailers.


Back in 2004 Frugi was born when our founders, Lucy and Kurt, were on a mission to find beautiful clothing that fit over their son’s cloth-nappied bottom. All while showing the world that you can create a great brand and uphold strong ethical and environmental values. Read more about how we began here or check out our Frugi by Numbers blog to learn 18 fun facts about Frugi.


Celebrate 18 years with us in our Magic Number Tees. Made from super soft and snuggly GOTS certified organic cotton, they’re the perfect gift for celebrating a little one’s birthday.


A touch of stretchy elastane in the rib neck band, and popper fastenings on the shoulder for sizes between 12months and 4 years, makes for easy-peasy dressing.


Our long-sleeved Magic Number Tops feature some of our favourite Frugi characters who have shape-shifted and disguised themselves as numbers… can you spot what age they are?








To celebrate our big birthday, we have partnered with Pentire Drinks to offer you, our lovely Frugi customers, a fab giveaway!

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Pour Yourself a Pentire Drink…

Our friends at the Artist Residence, who we partnered with earlier in the year for our Summer giveaway, have kindly shared a couple of their favourite mocktail recipes with us. You’ll find these refreshing drinks at the Artist Residence locations. Use your Pentire Adrift to create your own non-alcoholic deliciousness!


Shirley Temple

You’ll need:

Pentire Adrift 50ml

Ginger Ale 100ml

Grenadine 7.5ml

Simply build your drink in your glass, pour over ice cubes and garnish with a wedge of lime


Passionfruit Cooler

You’ll need:

Seedlip Spice 35ml

Passionfruit Syrup 15ml

Lime 15ml

Soda 75ml

Build your drink in a glass, pour over ice cubes and garnish with a wedge of lime