SS20 Collections

At Frugi we want to give your children even more reason to smile and we believe our super soft organic cotton clothes are just the ticket! Created with your little one in mind, all our organic cotton clothes are chemical free, helping to prevent irritation especially for eczema prone skin.

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  1. Lovely Babygrow

    Inspired by the colourful landscapes and amazing animals of Japan, this long-sleeved babygrow is fully poppered for easy dressing, with one handy brass coloured popper to help you spot where to pop! This super soft Lovely Babygrow has fold-back scratch mitts on the cuffs to help prevent scrapes and…

    Price: RRP: £19.00
    £9.50 Save 50%

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  2. Bobster Applique Top

    Great for making those mucky messes more manageable with our brand NEW Bobster Applique Top, featuring a clever envelope neckline that easily opens up so it can be pulled down the body instead of over your little one's head. Phew! With either a fun Sun and fluffy Cloud or a colourful Car…

    Price: RRP: £17.00
    £8.50 Save 50%

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  3. Little Towelling Shorts

    Perfect for snuggling into after a busy day of adventuring on the beach, these brand NEW Little Towelling Shorts are super-duper soft and fluffy! Pair with our coordinating Little Creature Applique Top to create a lush beachcombing outfit for your little one. Twinning: Great for sibling matching…

    Price: RRP: £20.00
    £10.00 Save 50%

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  4. Pretty Pull Ups

    Did you know? The oceans surrounding Japan are home to over 33,000 species of marine life! Inspired by these fishy locals, our super soft and lightweight Pretty Pull Ups are ideal for your little one's seaside adventures! Pair with our Favourite T-Shirt or Sophia Slub T-Shirt for a gorgeous summer…

    Price: £20.00

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  5. Reversible Towelling Hoody

    Perfect for popping on after a long day of adventuring on the beach! Our brand NEW Towelling Hoody has a reversible zip down the front allowing your little one to choose between the fun and colourful Rainbow Fish fluffy towelling on one side or the Bright Sky Blue stripe design on the other side.…

    Price: RRP: £32.00
    £16.00 Save 50%

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  6. Springtime Dungaree

    Our Springtime Dungarees are ideal for keeping your little one cool on both their outdoor and indoor adventures! With an elasticated back and leg cuffs for a super comfy fit, these dungarees have adjustable button-up shoulder straps to allow them to grow with your little one. Made from soft GOTS…

    Price: RRP: £27.00
    £13.50 Save 50%

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  7. Towelling Sun Dress

    Super-duper soft and snuggly! In a colourful and bright Rainbow Fish all over print, this brand NEW Towelling Sun Dress is ideal for popping on after an adventure filled day on the beach. Twinning: Great for sibling matching with our Little Towelling Shorts for babies and toddlers! Made from 100%…

    Price: RRP: £26.00
    £13.00 Save 50%

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At Frugi we want to give your children even more reason to smile and we believe our super soft organic cotton clothes are just the ticket! Created with your little one in mind, all our organic cotton clothes are chemical free, helping to prevent irritation especially for eczema prone skin.