Kicks Count
Kicks Count

Kicks Count is the UK’s leading baby movement awareness campaign. By educating and encouraging mums-to-be to monitor their baby’s movements, trust their instincts and report any concerns to their midwife or maternity unit they hope to lower the UK’s high stillbirth and neonatal death rate.


A ‘Rainbow’ pregnancy is a pregnancy following the previous loss of another; as it is something beautiful that follows a storm. This time can be extremely daunting for the whole family and can be a very difficult concept for existing children to grasp.


"We will be offering support and comfort to families during a rainbow pregnancy with the generosity of Frugi and their customers. Our "Finding A Rainbow" project will offer free bundles to families, a parent and a sibling bundle."

For Mums to be

The parent bundle will include a Kicks Count wristband - to help them monitor their baby’s movements and reduce worry - “I’ve had a previous stillbirth/neo natal death” sticker, an antenatal note sticker and most importantly vital information about their baby’s movements.
For Siblings

The sibling bundle includes a copy of the book ‘We will always remember our baby’ written by Kicks Count CEO Elizabeth Hutton as well as 2 small teddies. The child can look after both teddies throughout the pregnancy and give the rainbow teddy to their newborn brother or sister when they arrive.
These bundles will both be presented in a gorgeous organic cotton drawstring bag made by Frugi.

How do I help?

With your help over the past 11 years we have
donated over £428,000 to Charity!

Together we can make a BIG change!