It's All In The Details

It’s all in the detail!

Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever details such as reversible designs, adjustable waistbands and interactive appliques which make our clothes as fun as they are comfortable and practical.


Our reversible clothing is perfect for those accidental and unexpected spills... or if your little one just fancies a change! Two outfits in one means less washing for you too!

Reversible Jacket
2-Way Design


Our baby and toddler ranges are cleverly designed to fit over cloth nappies and
disposables alike. Extra wriggle room
for those big fluffy bottoms.

Clever design

Our parsnip pants don’t ride up due to the generous fold over waistband and cuffs.

Turn up or turn down - allows for more growing room!

Clever Design

Grows with your child

We know that children grow up so fast! Adjustable button up straps and waistbands mean you get much longer wear out of your favourite Frugi styles.

Grows with your child

Interactive fun

We've added some special touchy feely details to keep those little hands busy and improve their fine motor skills at the same time.

Interactive fun

Built to last

Frugi clothes are built to last and last. They get handed down from generation to generation and are cherished for years to come.

Built to last