We’re looking for a...


PMANAGER (LONDOBASED)


 
About Frugi

Frugi is the UK’s bestselling organic childrenswear brand, proving that ethical and organic clothing can be bright, beautiful and successful! The company was born in 2004 and continues to grow at 25% every year, selling through a rapidly expanding network of over 500 stockists in more than 25 countries worldwide.

We strive to be ethical in everything we do, each year donating 1% of our turnover to our Little Clothes BIG Change charity project which includes a children’s charity, the Cornwall Wildlife Trust and an orphanage in India.

We have been earmarked by The Sunday Times Fast Track Ones to Watch list, received GOLD in the Healthy Workplace Awards, expanded to more than 100 permanent team members with even more joining us for our busy seasons, accelerated our turnover year after year, donated over £500k to charity, and eaten a lot of pasties (and cake!).

We strive to be the most fun, desirable and trusted clothing brand on the planet, but this is only the start of it…

 
About you

Based in Central London, with a strong background in PR you’ll be highly experienced in delivering effective PR strategies for ecommerce led retail businesses like ours. You will be a passionate communicator who loves nothing more than getting on a soap box and captivating an audience with all things Frugi!  You’ll be responsible for driving inspirational stories not just here in the UK, but globally too.  You will craft strategies to increase awareness and buy in from national media, local press, celebrities and key influencers.

You will also be forging amazing partnerships with like-minded brands as well as our charities. Finding new ways to spread the word about how you can run a fantastically successful business by doing things “right” every step of the way.  You are Frugi’s mouthpiece and there is no end of inspirational tales to tell.

You’ll be computer literate and super organised with excellent time management skills and the ability to work in a fast-paced environment with tight deadlines.

 
Your Role in a Nutshell

Based in Central London, you will be a passionate communicator who loves nothing more than getting on a soap box and captivating an audience with all things Frugi!  You’ll be responsible for driving inspirational stories not just here in the UK, but globally too.  You will craft strategies to increase awareness and buy in from national media, local press, celebrities and key influencers.

You will also be forging amazing partnerships with like-minded brands as well as our charities. Finding new ways to spread the word about how you can run a fantastically successful business by doing things “right” every step of the way.  You are Frugi’s mouthpiece and there is no end of inspirational tales to tell.

 
Your Key Responsibilities
  • Manage Frugi’s PR activity and reputation in the media, defining and placing key messages to increase organic coverage and raising our brand profile and overall awareness in key regions.
  • Plan creative and impactful seasonal PR and Influencer strategies that ensure that Frugi gets maximum coverage in key titles.
  • Cultivate, develop and manage lucrative advertising, agency and media partnerships.
  • Build and deliver a national press plan which supports the overall marketing calendar, traveling widely to engage key press titles. 
  • Use existing and new research to understand our customer and what makes them tick, using this insight to to understand which media outputs are the most relevant to the Frugi customer base and to develop a PR strategy which drives them to action.
  • Engage with the design team to ensure that new product messages and design stories are followed through engagingly into the media.
  • Write engaging press releases and content in a fluent Frugi tone of voice, ensuring the key messages are adapted to local markets to ensure relevancy and resonance with local media.
  • Set up tracking systems for on and offline marketing activities. Ensure they are kept up to date, evaluate and present back to the senior team.
  • Keep a close eye on Frugi’s key competitors new and current, report back about noteworthy campaigns and events that may affect Frugi.
  • Prepare (monthly, quarterly and annual) reports that help the company understand what you’ve been up to and share in the ‘HURRAH’ moments!
  • Manage our PR and Partnership budgets effectively, making the most of any spend and ensuring ROI is monitored and reported.
  • Manage and inspire a small team, showing positive productivity in work whilst training them in PR and Partnership strategies and help them implement unique exciting ideas.
Essential Skills
  • A strong background in PR and a proven track record delivering successful PR strategies.
  • Existing relationships with national, consumer and trade press titles
  • Creative and innovative thinker and ‘out of the box’ problem solver.
  • Proven experience creating brand engagement through PR, email, social media and other communication channels.
  • Highly knowledgeable and experienced with Influencer engagement and Brand/Charity Partnerships and demonstrate a passion for wanting to know more.
  • A solid understanding of what makes our customers tick and the ability to communicate effectively with all Frugi communities, in a brand tone of voice, through a variety of mediums.
  • A great team player with the ability to crowdsource and implement creative ideas,
  • Self-motivated and enthusiastic with the ability to self-manage and use own initiative.
  • Excellent communicator in the spoken and written word, with accuracy and great attention to detail.
  • Ability to think critically about projects and situations and make necessary decisions for Frugi
  • Effective project management skills, with good leadership qualities to take the team on the journey with you.
  • Able to manage and motivate a small team.
  • Super organised with excellent time management skills and the ability to work to tight deadlines.
  • Experience user of MS Word, MS Excel and PowerPoint, alongside other relevant software.
 
What's in it for you?
  • We’re offering a full time, permanent contract, based in Victoria, London.
  • We’ll invest in you with a competitive salary, depending on your skills and experience.
  • We’ll support your ongoing professional development with bespoke learning initiatives and training opportunities.
  • We offer fabulous career progression - as we grow, you’ll grow too!
  • If we have a good year, we’ll share our profits with the team.
  • To help save for your future you can join our company pension scheme.
  • We’ll give you a whopping 60% discount across our fantastic range.
  • We’ll invite you to take part in our award-winning health & wellbeing activities.
  • We hold regular team events organised by our very own Frugi Fun Committee.
  • We offer a dynamic, innovative and exciting environment to work in.
 
How to apply...

Send your CV and a covering letter stating why you are exactly the right person to join our team to jobs@welovefrugi.com 

Your covering letter is the perfect opportunity to showcase your personality and understanding of all things Frugi – so go for it!!

Closing date: 20th December 2019. We’ll be interviewing as we go along, so the role may close earlier than advertised. The early bird catches the worm!

Important: All applicants must have the right to live and work in the UK at the time of submitting your application; unfortunately, Frugi are not licensed to sponsor overseas workers.

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