Our Autumn Winter ’19 collection is inspired by the courageous people who have shaped our world. Join us as we journey into the past to applaud their Brave and Brilliant adventures!


From Iconic inventors to modern day heroes, this collection is set to spark the imagination of the next generation of mini adventures. See weird and wonderful fossils, intrepid explorers and extinct & endangered animals come to life in colourful and exclusive prints.


So grab your magnifying glass, don your flying goggles and celebrate the most remarkable discoveries and people of our time…


Alice xx

This season our prints are inspired by brave and brilliant people… from times gone by all the way through to modern day heroes! From tropical jungle prints featuring endangered animals to the icy arctic and even space travel… we’ve got it covered!


Our brand NEW Buddy Bottles are a sustainable choice to avoid single use plastic! These insulated bottles are perfect for keeping you hydrated when out and about on your adventures.

It's here!
The moment you've been waiting for...our brand NEW Snuggle Jacket! A zip through snuggle fleece with a hood - wahoo!

How roar-some are these brand NEW Jordan Jeans? In a fun dino design inspired by paleontologists and their amazing fossil discoveries!

Possibly the cutest bags around town, our NEW Character Backpacks are ideal for your little one to store all their favourite treasures within!

Be Brave & Brilliant & Ready for Adventure with our NEW collection of fab coordintaing backpacks, lunch bags and bottles - perfect for Back to School!

It’s time to brighten things up with a little Frugi twinning! From Grown Ups Skater Dresses to long-sleeved Favourite Tops, there's something for the whole family.

Hop on your scooter, grab your backpack and follow in the footsteps of brave adventurers and brilliant inventors by taking on the awesome Frugi summer challenge.


Complete a challenge every day, once a week or just try to tick off as many as possible.