Our clever designs help make our products last even longer and add that extra Frugi magic.

Discover reversible designs, adjustable waistbands and interactive appliqués, our clothes are as fun as they are comfortable and practical. Most importantly they are ready for any adventure!

Little ones grow fast, so to reduce the impact on our planet we’ve designed clever features to help clothes fit for longer.

• Extendable straps

• Cuffs & waistbands that grow

• Adjustable poppers

• Multiple ways to wear

• Extendable Sleeves

Two designs in one, ideal for quick outfit changes and giving more choice.

• Coats & Jackets

• Dungarees

• Dresses

• Trousers

• Shorts


Perfect for dressing independent or wiggly little ones, these styles are there to make life that bit easier.

• Guide Poppers

• Easy on necklines

• Integrated scratch mitts

• Dress themselves styles

• Pull on waistbands

Engaging little ones in exploring textures and interactive designs.

• Interactive characters

• Tactile textures

• Embellished details

• Character pockets

• Engaging fine motor skills


It’s not just our little ones clothing that we put a lot of thought into. Our Frugi Bloom collection features pieces that will see you through maternity, breastfeeding and beyond.