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  1. Board Shorts

    Perfect for splashing around at the beach or in the pool, these Board Shorts have a UPF 50+ rating and are super quick drying, so your little one can be in and out of the water all summer long! Pair with our coordinating Harbour Swim Hat and Sun Safe Rash Vest to help protect your little one from…

    Price: RRP: £22.00
    £13.20 Save 40%

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  2. Board Shorts

    Perfect for splashing around at the beach or in the pool, these Board Shorts have a UPF 50+ rating and are super quick drying, so your little one can be in and out of the water all summer long! Pair with our coordinating Harbour Swim Hat and Sun Safe Rash Vest to help protect your little one from…

    Price: RRP: £22.00
    £13.20 Save 40%

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  3. Button Off Applique Top

    THREE T-SHIRTS IN ONE! This short-sleeved Button Off Applique Top has a cute Snail applique on the front and three interchangeable appliques that can be buttoned on and off of the top, your little one will love choosing which home the Snail has on his back each day! Made from Organic Cotton…

    Price: From £10.00 Save up to 62%

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  4. Callum Slim Cords

    Easy to dress up or down, these versatile Callum Slim Cords can be layered with a t-shirt or jumper for a casual outfit or pair with a button-up shirt for more special occasions! With a contrasting lining, these trousers are perfect for keeping your little one warm and cosy. Made from super soft…

    Price: RRP: £30.00
    £18.00 Save 40%

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  5. Callum Slim Cords

    Easy to dress up or down, these versatile Callum Slim Cords can be layered with a t-shirt or jumper for a casual outfit or pair with a button-up shirt for more special occasions! With a contrasting lining, these trousers are perfect for keeping your little one warm and cosy. Made from super soft…

    Price: RRP: £30.00
    £18.00 Save 40%

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  6. Callum Slim Cords

    Easy to dress up or down, these versatile Callum Slim Cords can be layered with a t-shirt or jumper for a casual outfit or pair with a button-up shirt for more special occasions! With a contrasting lining, these trousers are perfect for keeping your little one warm and cosy. Made from super soft…

    Price: RRP: £30.00
    £18.00 Save 40%

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  7. Check Shorts

    Perfect for adding a splash of Frugi colour to your little one's adventures, these fab Check Shorts are ideal for pairing with a short-sleeved t-shirt for a cool outfit this warm summertime! With two pockets at the top and two pockets with buttons fastenings on the sides, these combat-style…

    Price: RRP: £24.00
    £12.00 Save 50%

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  8. Chester Lined Cord Trousers

    Bring a touch of sunshine to their mini adventures with our lush Chester Lined Cord Trousers! In a vibrant Bumble Bee Yellow, these pull ups have a contrasting lining that will keep your little one warm and snug. Pair with our Henry Raglan Top, Caleb Cable Knit Jumper and matching Blizzard Bobble…

    Price: RRP: £24.00
    £14.40 Save 40%

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  9. Cosy Knitted Romper

    This beautifully soft Cosy Knitted Romper, with a gorgeous Giraffe or cheeky Penguin applique on the front, is perfect for snuggling up in and keeping your little one warm and comfy! With a swoop style opening, this romper has button fastenings down the side to help make dressing baby easy peasy. …

    Price: RRP: £32.00
    £19.20 Save 40%

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  10. Cosy Knitted Romper

    This beautifully soft Cosy Knitted Romper, with a gorgeous Giraffe or cheeky Penguin applique on the front, is perfect for snuggling up in and keeping your little one warm and comfy! With a swoop style opening, this romper has button fastenings down the side to help make dressing baby easy peasy. …

    Price: RRP: £32.00
    £19.20 Save 40%

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  11. Cuddle Loopback Romper

    How many adorable panda bears can you spot hiding within the leaves on our super cosy Cuddle Loopback Romper? Featuring a clever envelope neckline that easily opens up so it can be pulled down baby's body instead of over the head, making mucky messes more manageable. Phew! Made from 95% super soft…

    Price: RRP: £26.00
    £15.60 Save 40%

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  12. Happy Raglan Top

    Can you spot who's having a snack of bamboo on the front of our Happy Raglan Top? It's an adorable Panda Bear applique that's sure to make you and your little one giggle, don't forget to give him a tickle behind one of his flappy ears! Made from super soft Organic Cotton…

    Price: RRP: £19.00
    £11.40 Save 40%

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  13. Henry Raglan Top

    Toot! Toot! Make way for our long-sleeved Henry Raglan Top, with either a colourful Tractor or a fab Boat and Whale applique on the front. The popper fastenings at the back of the neck help to make dressing and changing easy peasy. Made from super soft Organic Cotton Interlock Tractor: In a fab…

    Price: RRP: £19.00
    £11.40 Save 40%

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  14. Henry Raglan Top

    Toot! Toot! Make way for our long-sleeved Henry Raglan Top, with either a colourful Tractor or a fab Boat and Whale applique on the front. The popper fastenings at the back of the neck help to make dressing and changing easy peasy. Made from super soft Organic Cotton Interlock Tractor: In a fab…

    Price: RRP: £19.00
    £11.40 Save 40%

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  15. Icicle Intarsia Hat

    Make sure your little lamb is warm and cosy this wintertime with our brand NEW Icicle Intarsia Hat! In a lush Jade Green, this bobble hat has a fun Festive Sheep knitted design and a contrasting Topaz Blue pom-pom perched on the top. Pair with our matching Robyn Snood for the ultimate winter-warmer…

    Price: From £8.40 Save up to 40%

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  16. Jolly Knitted Jumper

    The ultimate Christmas jumper! In a fun and festive Snowmen design, our brand NEW Jolly Knitted Jumper is beautifully soft and snuggly, perfect for keeping your little one warm and cosy this wintertime. Made from 100% Organic Cotton Yarn In a fab Space Blue Stretchy contrasting Topaz Blue rib…

    Price: RRP: £30.00
    £18.00 Save 40%

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  17. Kal Knitted Jumper

    Beep! Beep! Inspired by the invention of the first ever motor car in 1885, this Kal Knitted Jumper has a Tractor, Truck and Racing Car applique on the front that your little motor enthusiast will love! In a looped embroidery, this long-sleeved jumper has colourful Stars on the back to help them…

    Price: RRP: £34.00
    £20.40 Save 40%

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  18. Little Sun Safe Suit

    Perfect for getting your little water baby ready for the beach, pool or surf! Our Little Sun Safe Suit has a UPF 50+ rating with sleeves, shorts and a high neckline that covers the elbows, knee caps and neck for extra sun protection this summertime! Made from Oeko-Tex approved fabric: 80% Nylon…

    Price: RRP: £25.00
    £15.00 Save 40%

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  19. Little Tom Dungaree

    Two fab nautical dungas rolled into one! These NEW & IMPROVED Little Tom Dungarees have a gorgeous Marine Blue Anchors all over embroidery with a handy chest pocket on one side and a classic chambray design with an Anchor embroidered chest pocket on the other side! Layer over our colourful…

    Price: RRP: £32.00
    £16.00 Save 50%

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  20. Merry Knitted Mittens

    Keep your little cub's paws warm and cosy this winter in our brand NEW Merry Knitted Mittens! With un-bear-ably cute Panda characters on the front, these mittens have fun flappy 3D ears and colourful Rainbow Stripe stretchy rib cuffs to keep them in place. Pair with our matching Friendly Face…

    Price: RRP: £16.00
    £9.60 Save 40%

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  21. Ralph Reversible Shorts

    Two lush nautical shorts rolled into one! These brand NEW Ralph Reversible Shorts have a gorgeous Marine Blue Anchors embroidery on one side with fun pops of Sun Yellow Anchors dotted around and a classic chambray design on the other side! Pair with our coordinating Everest Printed Top or Joe…

    Price: RRP: £28.00
    £13.00 Save 54%

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