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  1. Board Shorts

    Perfect for days spent at the beach or in the pool, these Board Shorts are great for adding a fun splash of colour to your little ones swimming bag! From our Swimwear collection, these shorts are super quick drying making them ideal for being in and out of the water. Made from post consumer…

    Price: From £20.00 Save up to 0%

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  2. Bryn Printed Body

    This short-sleeved Bryn Printed Body, from our super cute My First Frugi collection, has fab front popper fastenings that allow you to easily dress your newborn without needing to pop anything over their head - Phew! In a sweet Island Life all over print, this vest is inspired by the tropical…

    Price: RRP: £11.00
    £6.60 Save 40%

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  3. Elodie Twirly Dress

    Want to know a secret? This brand NEW Elodie Twirly Dress is powered by rainbows, perfect for adding fun Frugi colour to your little one's adventures this summer! Twinning: Great for matching with our Little Lola Dress for babies and toddlers and our Grown Ups Bryher Top for adults! Made…

    Price: RRP: £30.00
    £15.00 Save 50%

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  4. Elowen Muslin Dungaree

    Perfect for warm summer days, this brand NEW Elowen Muslin Dungaree from our My First Frugi collection is ideal for keeping your little one nice and cool! For colder days, layer over our coordinating Cute As A Button Cardi. Made from 100% GOTS certified Organic Cotton Muslin Super soft and…

    Price: RRP: £20.00
    £10.00 Save 50%

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  5. Explorer Shorts

    In an Indigo Lobster all over print, these fun Explorer Shorts are great for pairing with our coordinating Sid Applique T-shirt and Snuggle Fleece for a snappy summer outfit! With two pockets at the top and two pockets with popper fastenings on the sides, these combat-style shorts are great for…

    Price: RRP: £26.00
    £13.00 Save 50%

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  6. Harper Knotted Hat

    You will knot believe how beautifully soft and cosy our Harper Knotted Hat from our My First Frugi collection is! Pair with our matching Kai Kimono Babygrow for a gorgeous newborn outfit. In a sweet Island Life all over print, this baby hat is inspired by the tropical island of Okinawa in Japan…

    Price: RRP: £7.00
    £3.50 Save 50%

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  7. Harvey Hawaiian Shirt

    Inspired by the windsurfers spotted off the shores of Kamakura in Japan, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer adventures! Perfect undone over a t-shirt, layered under a pair of dungarees or buttoned all the way to the top for special…

    Price: From £11.00 Save up to 50%

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  8. Hattie Reversible Hat

    Your little one will be ready for their sunny adventures this summer with gorgeous Hattie Reversible Hat! With a pretty Soft White Parasols all over print on one side and a classic Seersucker Stripe on the other, this lightweight bucket style hat is perfect for pairing with our matching Porthcurno…

    Price: RRP: £16.00
    £8.00 Save 50%

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  9. Poppet 2 in 1 Body

    Great for keeping your little wriggler's belly covered, this long-sleeved Poppet 2 in 1 Body Top from our My First Frugi collection pairs with our Poppet Pull Ups for a soft and cosy outfit for your newborn. In a sweet Island Life all over print, this vest is inspired by the tropical island of…

    Price: RRP: £20.00
    £12.00 Save 40%

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  10. Poppet Pull Ups

    From our super cute My First Frugi collection, these footed Poppet Pull Ups will keep your newborn snug and cosy! Pair with our coordinating Poppet 2 in 1 Body or Tip Top & Bib Set for a soft outfit for your little one. Made from Organic Cotton Velour in a gorgeous Mauve Purple Organic Cotton…

    Price: RRP: £18.00
    £7.20 Save 60%

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  11. Ross Reversible Hat

    Protect your kid's sunny adventures and help keep the sun out of their eyes with our lush Ross Reversible Hat! With a fun Indigo Lobster all over print on one side and a classic Chambray on the other, this bucket style hat pairs perfectly with our matching Sid Applique T-Shirt and Explorer…

    Price: RRP: £16.00
    £8.00 Save 50%

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  12. Tabitha Trapeze Dress

    Did you know? The oceans surrounding Japan are home to over 33,000 species of marine life! Inspired by these fishy locals, our super floaty and twirly Tabitha Trapeze Dress is ideal for trips to the seaside this summer! With a fab elasticated neckline, your little one will be able to pop this dress…

    Price: RRP: £32.00
    £16.00 Save 50%

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  13. Towelling Shorts

    Busy day of adventuring on the beach? Our brand NEW Towelling Shorts are perfect for your little to snuggle into to keep warm and cosy! Pair with our coordinating Towelling Hoody and James Applique T-Shirt to create a summer-ready outfit. Twinning: Great for sibling matching with our Towelling…

    Price: RRP: £22.00
    £13.20 Save 40%

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  14. Trevose Tankini Set

    How mer-mazing is this super colourful Trevose Tankini Set from our Swimwear range, perfect for taking a rainbow of colour to the beach or the pool this summer! In a lush Pacific Aqua and Motosu Blue wave design with contrasting Multi Stripe bottoms and a tutu like frill, this 2-piece swimming…

    Price: RRP: £20.00
    £10.00 Save 50%

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