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  1. Adventure Applique Top

    How paw-some is the Fire Engine applique on the front of our long-sleeved Adventure Applique Top, can you spot Firefighter Husky in the fun patch pocket? Made from super-duper soft organic cotton that will help to keep your little explorer warm and cosy on chillier days. Pair with our coordinating…

    Price: From £14.00 Save up to 30%

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  2. Alanis Maternity & Nursing Dress

    In a beautiful print that is inspired by migrating songbirds as they dart across the night's sky, our brand NEW Alanis Maternity and Nursing Dress from our Frugi Bloom collection is ideal for everyday wear and is sure to become your autumnal go-to! The fixed cross-over panels on the front can be…

    Price: RRP: £59.00
    £29.50 Save 50%

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  3. Alex Maternity & Nursing Jumper

    Add a magical sprinkling of star power to your maternity and nursing wardrobe with our brand NEW Alex Jumper! The relaxed fit and raglan style long sleeves make this jumper the ultimate in knitwear comfort and the swing shape is ideal for your growing bump. Made from beautifully soft organic cotton…

    Price: RRP: £59.00
    £35.40 Save 40%

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  4. Amber Applique Top

    Beautiful as can bee! This short-sleeved Amber Applique Top has a gorgeous Bumblebee character applique on the front with pretty floral embroidery and fun zig-zag trims. Pair with our coordinating Little Knitted Leggings to create an outfit that is buzzing with style! Twinning: Great for sibling…

    Price: From £7.20 Save up to 60%

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  5. April Showers Maternity Rain Mac

    Don't let rainy weather ruffle your feathers, our April Showers Maternity Rain Mac has got you covered! From our Frugi Bloom collection, this coat is perfect for helping to keep you and bump dry during seasonal showers. With a clever extension panel on the front that can easily be zipped on or off,…

    Price: RRP: £79.00
    £39.50 Save 50%

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  6. Ariella Applique Top

    New product description

    Price: From £8.50 Save up to 50%

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  7. Astrid Headband

    In a gorgeous design that is inspired by the iconic Ptarmigan, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Perfect for helping to keep their hair tidy, the comfy elasticated back makes it easy to pop on and stay in place. Pair with our matching Diddy Baby…

    Price: RRP: £7.00
    £4.20 Save 40%

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  8. Audrey Boxy Maternity & Nursing Top

    A classic Breton top with a twist! In a gorgeous and easy-to-wear Cobalt Blue stripe with fun Rainbow sleeve detailing, this brand NEW Audrey Boxy Maternity and Nursing Top from our Frugi Bloom collection is a must-have staple for your everyday wardrobe. The top layer can easily be lifted to reveal…

    Price: RRP: £49.00
    £29.40 Save 40%

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  9. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: RRP: £18.50
    £9.25 Save 50%

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  10. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £5.10 Save up to 70%

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  11. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  12. Betsy Maternity PJ Bottoms

    The foldable waistband on our brand NEW Betsy Maternity PJ Bottoms has been designed to hug your tum and sit comfortably over or under your growing bump for extra support. Made from beautifully soft and breathable organic cotton, these full length loungewear bottoms from our Frugi Bloom collection…

    Price: RRP: £39.00
    £19.50 Save 50%

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  13. Board Shorts

    Look snappy at the beach or in the pool with these colourful Board Shorts from our Swimwear range! With a lightweight mesh lining for swimming in comfort and a super quick drying fabric making them ideal for being in and out of the water. Pair with our matching Harbour Swim Hat and Sun Safe Rash…

    Price: From £6.00 Save up to 70%

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  14. Bridget Nursing Top

    Made from beautifully soft and stretchy organic cotton, this brand NEW Bridget Top from our Frugi Bloom collection is a must-have for your nursing wardrobe. With a clever double layer, this slim-fitting top has an integrated vest layer underneath with low armholes for easier breastfeeding, simply…

    Price: RRP: £39.00
    £15.60 Save 60%

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  15. Bryher Top

    In a gorgeous all over print that is inspired by Ptarmigans soaring through the clouds during their incredible migratory journeys! This long-sleeved Bryher Top is made from stunningly soft and stretchy organic cotton and is ideal for everyday adventures. Layer under dungarees or dresses, over a…

    Price: From £12.00 Save up to 40%

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  16. Bryony Maternity Jumper

    Do you LOVE beautifully soft and snuggly styles with fun and colourful designs? Then our crewneck Bryony Maternity Jumper is made for you! From our Frugi Bloom collection, this long-sleeved sweatshirt has stretchy rib panels on the sides that offer plenty of room for your growing bump. Outfit with…

    Price: RRP: £55.00
    £22.00 Save 60%

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  17. Bryony Maternity Jumper

    Do you LOVE beautifully soft and snuggly styles with fun and colourful designs? Then our crewneck Bryony Maternity Jumper is made for you! From our Frugi Bloom collection, this long-sleeved sweatshirt has stretchy rib panels on the sides that offer plenty of room for your growing bump. Outfit with…

    Price: RRP: £55.00
    £27.50 Save 50%

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  18. Button Applique Top

    Shell yeah! Your little one will love the Snail appliques on the front of our long-sleeved Button Applique Top. Can they spot what the bigger Snail is wearing for a hat? The two-button fastenings on the shoulder help to make dressing and changing as fuss-free as possible. Pair with our…

    Price: From £12.00 Save up to 40%

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  19. Calia Trousers

    Perfect for keeping cool on warmer days, these brand NEW Calia Maternity Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump! Trousers: Made from 100% GOTS certified Organic Cotton Seersucker in a Steely Blue…

    Price: RRP: £45.00
    £13.50 Save 70%

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  20. Cameron Romper

    With fun pom-pom detailing or wiggly zig-zag trims, you'll the love the bright and colourful appliques on the front of our brand NEW Cameron Romper! Made from super-duper soft and cosy organic cotton with a snuggly lining on the front that's perfect for your little one's sensitive…

    Price: From £11.00 Save up to 50%

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  21. Camille Applique Tee

    Days filled with play need fun and playful t-shirts to keep up with your little one's adventures! Our brand NEW short-sleeved Camille Applique Tee features two gorgeous designs on the front with either tufty tassel flowers on a colourful Bike or big bold petal details in a Horse's mane.…

    Price: From £9.25 Save up to 50%

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