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  1. Adventure Applique Top

    How paw-some is the Fire Engine applique on the front of our long-sleeved Adventure Applique Top, can you spot Firefighter Husky in the fun patch pocket? Made from super-duper soft organic cotton that will help to keep your little explorer warm and cosy on chillier days. Pair with our coordinating…

    Price: From £14.00 Save up to 30%

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  2. Akiara Shorts

    We've updated this classic Seersucker Stripe with a splash of rainbow colour on our brand NEW Akiara Shorts! A must-have for your little one's summer wardrobe, pair them with our short-sleeved tops and t-shirts for an instant ready-to-go outfit. Twinning: Great for sibling matching with our…

    Price: From £8.00 Save up to 60%

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  3. Alma Summer Dress

    With a duo of vibrant Parakeet characters or a colourful Rainbow appliqued on the front, this gorgeous Alma Summer Dress is perfect for keeping your little one cool on their outdoor adventures this warmer season! Don't forget to pop on our matching Seersucker Legionnaires Hat or Reversible…

    Price: RRP: £31.00
    £9.30 Save 70%

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  4. Amber Applique Top

    Beautiful as can bee! This short-sleeved Amber Applique Top has a gorgeous Bumblebee character applique on the front with pretty floral embroidery and fun zig-zag trims. Pair with our coordinating Little Knitted Leggings to create an outfit that is buzzing with style! Twinning: Great for sibling…

    Price: From £7.20 Save up to 60%

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  5. Astrid Headband

    In a gorgeous design that is inspired by the iconic Ptarmigan, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Perfect for helping to keep their hair tidy, the comfy elasticated back makes it easy to pop on and stay in place. Pair with our matching Diddy Baby…

    Price: RRP: £7.00
    £4.20 Save 40%

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  6. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  7. Board Shorts

    Look snappy at the beach or in the pool with these colourful Board Shorts from our Swimwear range! With a lightweight mesh lining for swimming in comfort and a super quick drying fabric making them ideal for being in and out of the water. Pair with our matching Harbour Swim Hat and Sun Safe Rash…

    Price: From £6.00 Save up to 70%

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  8. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  9. Bryher Top

    In a gorgeous all over print that is inspired by Ptarmigans soaring through the clouds during their incredible migratory journeys! This long-sleeved Bryher Top is made from stunningly soft and stretchy organic cotton and is ideal for everyday adventures. Layer under dungarees or dresses, over a…

    Price: From £12.00 Save up to 40%

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  10. Button Applique Top

    Shell yeah! Your little one will love the Snail appliques on the front of our long-sleeved Button Applique Top. Can they spot what the bigger Snail is wearing for a hat? The two-button fastenings on the shoulder help to make dressing and changing as fuss-free as possible. Pair with our…

    Price: From £12.00 Save up to 40%

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  11. Camille Applique Tee

    Days filled with play need fun and playful t-shirts to keep up with your little one's adventures! Our brand NEW short-sleeved Camille Applique Tee features two gorgeous designs on the front with either tufty tassel flowers on a colourful Bike or big bold petal details in a Horse's mane.…

    Price: From £9.25 Save up to 50%

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  12. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  13. Cassius Cord Trousers

    Add some star power to your little one's mini adventures with our brand NEW Cassius Cord Trousers! Perfect for wrapping up on chilly autumn days, these pull ups have a cosy organic cotton lining and stretchy rib waistband and cuffs to help keep them warm and snuggly. Pair with our fun and colourful…

    Price: From £18.00 Save up to 40%

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  14. Chambray Reversible hat

    Help to keep your little one protected on their sunny day adventures with our Chambray Reversible Hat! With a bloomin' gorgeous Ditsy Flower Valley all over print on one side and a classic Chambray design on the other, this sun hat is perfect for pairing with our Hallie Chambray Dress or Safia…

    Price: From £15.00 Save up to 0%

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  15. Clementine Romper

    Made from beautifully soft, gentle and breathable organic cotton, our brand NEW Clementine Romper is perfect for your little one to snuggle into for a cosy nights sleep. The stunning Swedish florals paired with the iconic Dala Horse makes for a sweet design that is sure to be treasured wear after…

    Price: From £15.00 Save up to 40%

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  16. Connie Applique Top

    Majestic Indian Elephants are often seen walking with their little ones, tail in trunk, just like they are on our Connie Applique Top! With fun 3D flappy ears, fluffy looped embroidery flowers and an applique that wraps around to the back, this long-sleeved top is bursting full of gorgeous details…

    Price: From £8.00 Save up to 60%

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  17. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £9.00 Save up to 70%

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  18. Dorothy Twirly Dress

    Featuring a kaleidoscope of fun Frugi colours and designs, our super soft and floaty Dorothy Twirly Dress is perfect for your little one's summer adventures! With a clever elasticated neckline that helps your independent toddler to dress themselves quick as a flash. Twinning: Great for…

    Price: From £11.20 Save up to 60%

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  19. Easy On Tee

    Easy-peasy dressing! Our brand NEW short-sleeved Easy On Tee is super-duper clever. The stretchy V-shaped neck band makes dressing your wriggly little one in the morning a breeze, with no fiddly button or popper fastenings - Phew! Made from GOTS certified Organic Cotton Interlock Super-duper…

    Price: From £8.50 Save up to 50%

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  20. Eden Playsuit

    In a colourful all over print that is bursting with flower power, this brand NEW Eden Playsuit is a colourful ready-to-go outfit that's ideal for your little one's warm weather adventures! With a super-duper elasticated neckline and leg cuffs to help make dressing in the morning easy…

    Price: From £7.80 Save up to 70%

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  21. Effie Applique Top

    Your little one will go quackers for the Geese appliques on the front of our brand NEW short-sleeved Effie Applique Top with its fun, flappy tail! The A-line style creates a gorgeous swing shape that looks fab layered over our coordinating Parsnip Pants to create a sweet playtime outfit. Made from…

    Price: From £11.40 Save up to 40%

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