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  1. Amory Applique Top

    Flower power! Featuring a big and bold Daisy design on the front, this brand NEW Amory Applique Top is perfect for adding a fun and bright pop of colour to your little one's summer wardrobe. Made from beautifully soft and cosy organic cotton with a touch of stretchy elastane for extra comfort…

    Price: From £7.40 Save up to 60%

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  2. Astrid Headband

    In a gorgeous design that is inspired by the iconic Ptarmigan, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Perfect for helping to keep their hair tidy, the comfy elasticated back makes it easy to pop on and stay in place. Pair with our matching Diddy Baby…

    Price: RRP: £7.00
    £4.20 Save 40%

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  3. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  4. Billie Jumper

    Bring some rainbow magic to your little one's winter wardrobe with our brand NEW Billie Jumper! Featuring a unisex Rainbow all over embroidery design that is sure to brighten up even the gloomiest of days. This long-sleeved crewneck sweatshirt is perfect for layering over our fab range of jeans and…

    Price: From £19.20 Save up to 40%

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  5. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  6. Bryher Top

    In bright and colourful designs that are inspired by Frugi's home from home, India! This long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it perfect for a bit of mummy and kid matchy-matchy! Layer under dungarees or dresses, over a skirt or with a pair of jeans for a fab…

    Price: From £7.20 Save up to 60%

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  7. Button Applique Top

    With a sweet applique on the front that is inspired by Sweden's traditional Dala Horse, this long-sleeved Button Applique Top is ready to gallop into your little one's autumn adventures! The two button fastenings on the shoulder help to make dressing and changing as fuss free as possible. Layer…

    Price: From £12.00 Save up to 40%

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  8. Callum Slim Cords

    Perfect for dressing up or down, these versatile Callum Slim Cords can be layered with a t-shirt or jumper for a casual outfit or pair with a button-up shirt for more special occasions! With a snuggly organic cotton lining, these trousers are ideal for helping to keep your little warm and cosy.…

    Price: From £22.80 Save up to 40%

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  9. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  10. Cassius Cord Trousers

    Add some star power to your little one's mini adventures with our brand NEW Cassius Cord Trousers! Perfect for wrapping up on chilly autumn days, these pull ups have a cosy organic cotton lining and stretchy rib waistband and cuffs to help keep them warm and snuggly. Pair with our fun and colourful…

    Price: From £18.00 Save up to 40%

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  11. Chambray Reversible hat

    Help to keep your little one protected on their sunny day adventures with our Chambray Reversible Hat! With a bloomin' gorgeous Ditsy Flower Valley all over print on one side and a classic Chambray design on the other, this sun hat is perfect for pairing with our Hallie Chambray Dress or Safia…

    Price: From £15.00 Save up to 0%

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  12. Clementine Romper

    Made from beautifully soft, gentle and breathable organic cotton, our brand NEW Clementine Romper is perfect for your little one to snuggle into for a cosy nights sleep. The stunning Swedish florals paired with the iconic Dala Horse makes for a sweet design that is sure to be treasured wear after…

    Price: From £15.00 Save up to 40%

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  13. Cora Skirt Dress

    You'll go quackers for our brand NEW 2-in-1 Cora Skirt Dress, simply remove the straps from this gorgeous summer dress and it magically transforms into a floaty skirt! With a fun pom-pom trim at the bottom and an interactive Duck applique with a tufty tail and flappy wing. Pair with our…

    Price: From £15.50 Save up to 50%

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  14. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £15.00 Save up to 50%

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  15. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £20.40 Save up to 40%

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  16. Dani Dress

    Meet our Frugi gaggle of Skånegås, or Swedish Geese, as they waddle around the farm on our brand NEW Dani Dress! Perfect for cooler days, this long-sleeved dress is ideal for layering with our coordinating Little Norah Tights and Gabbie Cardigan to create a warm and cosy outfit. Made from 100%…

    Price: From £15.60 Save up to 40%

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  17. Dorothy Hoody

    Perfect for keeping your little adventurer warm and cosy during their incredible journeys, our long-sleeved Dorothy Hoody is made from super-duper soft organic cotton. In a gorgeous Abisko Stars all over design with a colourful Rainbow applique on the front, this zip-up hoody is an ideal layer for…

    Price: From £22.80 Save up to 40%

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  18. Easy On Jumper

    Our brand NEW Easy On Jumper will be the star of your little one's winter wardrobe! Containing lots of clever features, such as the extendable sleeve cuffs that can be unfolded to allow the jumper to grow as they do, perfect for growth spurts. And the stretchy V-shaped neckband makes dressing…

    Price: From £19.20 Save up to 40%

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  19. Easy On Ted Fleece Jumper

    Your little cub will bear-y much love our brand NEW super soft and snuggly Easy On Ted Fleece Jumper! The adorable Polar Bear face applique on the front is sure to get a lot of oohs and awws, and don't forget to give him a tickle behind one of his 3D flappy ears. The stretchy V-shaped neckband…

    Price: From £15.00 Save up to 50%

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  20. Eliana Dress

    Made from lightweight organic cotton, this brand NEW Eliana Dress is perfect for your little one's summer adventures! In a gorgeous Rainbow Stripe, the tiered design creates a super floaty shape that is ideal for warm weather. Twinning: Great for family matching with our Jesse Dungarees for…

    Price: From £18.00 Save up to 40%

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  21. Everyday Short Sleeve Body

    Made from beautifully soft and super stretchy organic cotton! This short-sleeved Everyday Body is great for layering under dresses, dungarees and tops to add a pop of colour to your little one's favourite Frugi outfits. Available in a kaleidoscope of Frugi colours: Bumble Bee Yellow, Pacific Aqua,…

    Price: From £4.00 Save up to 50%

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