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  1. Albert Applique Top

    Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front. Made from GOTS certified Organic Cotton Interlock Touch of stretchy Elastane in the rib…

    Price: From £12.60 Save up to 40%

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  2. Ali Applique Cardigan

    This brand NEW Ali Applique Cardigan has got our hearts all a flutter with the sweet Parrot character applique on the front! Made from beautifully soft and cosy knitted organic cotton, this long-sleeved cardigan is perfect for layering over our coordinating Faith Slub Dress, Alma Summer Dress or…

    Price: From £18.00 Save up to 40%

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  3. Alma Summer Dress

    With a duo of vibrant Parakeet characters or a colourful Rainbow appliqued on the front, this gorgeous Alma Summer Dress is perfect for keeping your little one cool on their outdoor adventures this warmer season! Don't forget to pop on our matching Seersucker Legionnaires Hat or Reversible…

    Price: From £18.60 Save up to 40%

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  4. Amber Applique Top

    Beautiful as can bee! This short-sleeved Amber Applique Top has a gorgeous Bumblebee character applique on the front with pretty floral embroidery and fun zig-zag trims. Pair with our coordinating Little Knitted Leggings to create an outfit that is buzzing with style! Twinning: Great for sibling…

    Price: From £7.20 Save up to 60%

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  5. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  6. Baa Baa Bonnet

    Ewe will love our brand NEW Baa Baa Bonnet, perfect for keeping your little one warm and snug this chillier season! In an adorable Sheep character design, this baby hat coordinates with our matching Charlie Romper and Cosy Booties for a un-baa-lievably cute outfit and a gorgeous gift for a new…

    Price: From £8.40 Save up to 40%

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  7. Blizzard Bobble Hat

    Perfect for keeping warm and snuggly this chilly season, our super-duper soft Blizzard Bobble Hat is an ideal companion for your little one's outdoor adventures! In two gorgeous Fairisle designs, this slouchy-fit beanie hat has a contrasting rib turn-up and a fab pom-pom perched on top. Hat:…

    Price: From £4.20 Save up to 70%

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  8. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  9. Bridget Nursing Top

    Made from beautifully soft and stretchy organic cotton, this brand NEW Bridget Top from our Frugi Bloom collection is a must-have for your nursing wardrobe. With a clever double layer, this slim-fitting top has an integrated vest layer underneath with low armholes for easier breastfeeding, simply…

    Price: RRP: £39.00
    £15.60 Save 60%

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  10. Bryher Top

    In bright and colourful designs that are inspired by Frugi's home from home, India! This long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it perfect for a bit of mummy and kid matchy-matchy! Layer under dungarees or dresses, over a skirt or with a pair of jeans for a fab…

    Price: From £6.80 Save up to 60%

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  11. Calia Trousers

    Perfect for keeping cool on warmer days, these brand NEW Calia Maternity Trousers from our Frugi Bloom collection have an extendable waistband, which is designed to fit comfortably over or under your growing bump! Trousers: Made from 100% GOTS certified Organic Cotton Seersucker in a Steely Blue…

    Price: RRP: £45.00
    £22.50 Save 50%

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  12. Cameron Romper

    With fun pom-pom detailing or wiggly zig-zag trims, you'll the love the bright and colourful appliques on the front of our brand NEW Cameron Romper! Made from super-duper soft and cosy organic cotton with a snuggly lining on the front that's perfect for your little one's sensitive…

    Price: From £11.00 Save up to 50%

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  13. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  14. Cecilia Maternity & Nursing Dress

    A staple for your summer wardrobe, this brand NEW Cecilia Maternity and Nursing Dress is made from beautifully soft and stretchy organic cotton! From our Frugi Bloom collection, this occasion dress is perfect for summer weddings and parties with gorgeous flutter sleeves, an elasticated waistband…

    Price: RRP: £69.00
    £27.60 Save 60%

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  15. Celeste Dress

    Made from our new lightweight and sustainable Georgette fabric, this brand NEW Celeste Maternity and Nursing Dress is beautifully soft and floaty! With a breathable Lenzing Tencel lining made from sustainable and natural fibres, making it oh so soft and gentle against your skin. From our Frugi…

    Price: RRP: £69.00
    £27.60 Save 60%

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  16. Chambray Reversible hat

    Help to keep your little one protected on their sunny day adventures with our Chambray Reversible Hat! With a bloomin' gorgeous Ditsy Flower Valley all over print on one side and a classic Chambray design on the other, this sun hat is perfect for pairing with our Hallie Chambray Dress or Safia…

    Price: From £9.00 Save up to 40%

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  17. Charlotte Top

    We've got casual summer days down to a 'Tee' with our brand NEW Charlotte Top! Made from lightweight and airy organic cotton that is ideal for warm sunny days. In a stunning Rainbow Stripe design, this panelled top looks gorgeous paired with your favourite jeans and pumps. Twinning:…

    Price: RRP: £39.00
    £23.40 Save 40%

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  18. Collared Babygrow

    A super-cute coming home outfit for a newborn, this long-sleeved Collared Babygrow has sweet Ducks appliqued on the front and an adorable Peter Pan style collar. From our My First Frugi collection, this sleepsuit is fully poppered for easy dressing and changing, with one handy brass coloured popper…

    Price: From £12.00 Save up to 50%

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  19. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £15.00 Save up to 50%

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  20. Delightful Baby Gift Set

    In a traditional style that is perfect for celebrating a new arrival, our brand NEW Delightfully Baby Gift Set features sweet animal themed appliques and prints on the front! In a gorgeous Jewel Fine Stripe design, this three piece set comes beautifully presented in a matching organic cotton bag. …

    Price: RRP: £30.00
    £12.00 Save 60%

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  21. Dorothy Twirly Dress

    Featuring a kaleidoscope of fun Frugi colours and designs, our super soft and floaty Dorothy Twirly Dress is perfect for your little one's summer adventures! With a clever elasticated neckline that helps your independent toddler to dress themselves quick as a flash. Twinning: Great for…

    Price: From £11.20 Save up to 60%

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