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  1. Astrid Headband

    In a gorgeous design that is inspired by the iconic Ptarmigan, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Perfect for helping to keep their hair tidy, the comfy elasticated back makes it easy to pop on and stay in place. Pair with our matching Diddy Baby…

    Price: RRP: £7.00
    £4.20 Save 40%

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  2. Astrid Headband

    In a gorgeous design that is inspired by the iconic Ptarmigan, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Perfect for helping to keep their hair tidy, the comfy elasticated back makes it easy to pop on and stay in place. Pair with our matching Diddy Baby…

    Price: RRP: £7.00
    £4.20 Save 40%

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  3. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  4. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  5. Bobby Applique Top

    Add a rainbow of colour to every adventure with our classic Bobby Applique Top! Making mucky messes more manageable, the clever envelope neckline easily opens up so that it pulls down over the body instead of over your little one's head. Phew! In a gorgeous Cobalt Blue Stripe design with a sweet…

    Price: From £12.00 Save up to 40%

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  6. Bryher Top

    In a gorgeous all over print that is inspired by Ptarmigans soaring through the clouds during their incredible migratory journeys! This long-sleeved Bryher Top is made from stunningly soft and stretchy organic cotton and is ideal for everyday adventures. Layer under dungarees or dresses, over a…

    Price: From £12.00 Save up to 40%

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  7. Bryher Top

    In a gorgeous all over print that is inspired by Ptarmigans soaring through the clouds during their incredible migratory journeys! This long-sleeved Bryher Top is made from stunningly soft and stretchy organic cotton and is ideal for everyday adventures. Layer under dungarees or dresses, over a…

    Price: From £12.00 Save up to 40%

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  8. Button Applique Top

    Shell yeah! Your little one will love the Snail appliques on the front of our long-sleeved Button Applique Top. Can they spot what the bigger Snail is wearing for a hat? The two-button fastenings on the shoulder help to make dressing and changing as fuss-free as possible. Pair with our coordinating…

    Price: From £12.00 Save up to 40%

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  9. Callum Slim Cords

    Perfect for dressing up or down, these versatile Callum Slim Cords can be layered with a t-shirt or jumper for a casual outfit or pair with a button-up shirt for more special occasions! With a snuggly organic cotton lining, these trousers are ideal for helping to keep your little warm and cosy.…

    Price: From £22.80 Save up to 40%

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  10. Cameron Romper

    With fun pom-pom detailing or wiggly zig-zag trims, you'll the love the bright and colourful appliques on the front of our brand NEW Cameron Romper! Made from super-duper soft and cosy organic cotton with a snuggly lining on the front that's perfect for your little one's sensitive…

    Price: From £11.00 Save up to 50%

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  11. Campfire Hooded Top

    Let's go an incredible journey! Our long-sleeved Campfire Hooded Top has a fun Hiking themed applique on the front that features all the things your little one might need for a big adventure, which is sure to spark their imagination! Ideal as an extra cosy layer of warmth, this hoody is perfect for…

    Price: From £15.60 Save up to 40%

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  12. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  13. Cassius Cord Trousers

    Add some star power to your little one's mini adventures with our brand NEW Cassius Cord Trousers! Perfect for wrapping up on chilly autumn days, these pull ups have a cosy organic cotton lining and stretchy rib waistband and cuffs to help keep them warm and snuggly. Pair with our fun and colourful…

    Price: From £18.00 Save up to 40%

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  14. Chambray Reversible hat

    Help to keep your little one protected on their sunny day adventures with our Chambray Reversible Hat! With a bloomin' gorgeous Ditsy Flower Valley all over print on one side and a classic Chambray design on the other, this sun hat is perfect for pairing with our Hallie Chambray Dress or Safia…

    Price: From £15.00 Save up to 0%

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  15. Clementine Romper

    Made from beautifully soft, gentle and breathable organic cotton, our brand NEW Clementine Romper is perfect for your little one to snuggle into for a cosy nights sleep. The stunning Swedish florals paired with the iconic Dala Horse makes for a sweet design that is sure to be treasured wear after…

    Price: From £15.00 Save up to 40%

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  16. Clemmie Traditional PJs

    Your little one will love to cosy up for a magical nights sleep in our brand NEW Clemmie Traditional PJs, made from beautifully soft, gentle and breathable organic cotton. The stunning Swedish florals paired with the iconic Dala Horse makes for a sweet design that is sure to be treasured wear…

    Price: From £20.40 Save up to 40%

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  17. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £15.00 Save up to 50%

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  18. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £20.40 Save up to 40%

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  19. Dani Dress

    Meet our Frugi gaggle of Skånegås, or Swedish Geese, as they waddle around the farm on our brand NEW Dani Dress! Perfect for cooler days, this long-sleeved dress is ideal for layering with our coordinating Little Norah Tights and Gabbie Cardigan to create a warm and cosy outfit. Made from 100%…

    Price: From £15.60 Save up to 40%

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  20. Diddy Baby Body Dress

    Perfect for easy breezy dressing, our brand NEW Diddy Baby Body Dress is a wonderful 2-in-1 outfit! The pretty gathers around the waist creates a gorgeous A-line floaty skirt that falls beautifully over the clever integrated bodysuit underneath. In a sweet all over print that is inspired by the…

    Price: RRP: £32.00
    £16.00 Save 50%

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  21. Easy On Jumper

    Our brand NEW Easy On Jumper will be the star of your little one's winter wardrobe! Containing lots of clever features, such as the extendable sleeve cuffs that can be unfolded to allow the jumper to grow as they do, perfect for growth spurts. And the stretchy V-shaped neckband makes dressing…

    Price: From £19.20 Save up to 40%

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