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  1. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £15.00 Save up to 50%

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  2. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £20.40 Save up to 40%

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  3. Grown Ups Hawaiian Shirt

    Add a splash of tropical fun to your summer with our brand NEW Hawaiian Shirt for Grown Ups! Perfect undone over a t-shirt or buttoned all the way to the top for a smarter look, this short-sleeved shirt is great for bringing a bit of colour to you and your little one's summertime adventures.…

    Price: RRP: £49.00
    £14.70 Save 70%

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  4. Hygge High Knee Socks

    Add some colourful magic to your little superstar's outfits with these beautifully soft and cosy Hygge High Knee Socks! In a bright and bold Rainbow Stripe design with a fun Star at the top, these socks are perfect for pulling up to the knees under skirts, dresses or shorts or tucked under trousers…

    Price: From £3.60 Save up to 40%

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  5. Little Collared Babygrow

    Perfect newborn coming home outfit! This sweet Little Collared Babygrow in a traditional-style has Farmyard themed appliques on the front and an adorable Peter Pan style collar. Made from beautifully soft organic cotton that is gentle against sensitive skin and with a lining on the front for extra…

    Price: From £15.00 Save up to 40%

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  6. Poppet 2 in 1 Body

    Keep tiny tummies warm and cosy with our Poppet 2-in-1 Body! A vest and long-sleeved top rolled into one that is perfect for helping to keep your little wriggler's belly covered. From our My First Frugi collection, this baby body has a sweet applique on the front that is inspired by Skånegås, or…

    Price: From £12.00 Save up to 40%

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  7. Raleigh Rib Socks 2 Pack

    Add a splash of rainbow colour to any outfit with our brand NEW, retro-style Raleigh Rib Socks! Made from super-duper soft and cosy organic cotton, this 2 pack features sporty stripes and a fun Mountain design. Perfect for pulling up under skirts, shorts and dresses or for tucking under trousers to…

    Price: From £4.25 Save up to 50%

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  8. Remi Reversible Pull Ups

    These beautifully soft Remi Reversible Pull Ups from our My First Frugi collection look adorable on little ones and are super comfy to wear too! The clever reversible design makes them great for outfitting, with our sweet Life At The Farm all over print on one side and a gorgeous Bumblebee Yellow…

    Price: From £14.40 Save up to 40%

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  9. Rock My Socks 3 Pack

    Your kid will love the a-MOOSE-ing woodland creature designs on this 3-pack of super-duper soft Rock My Socks, inspired by the magical Swedish Silver Birch forests! Ready for an adventure, the snuggly organic cotton will help to keep them warm and toasty when exploring the great outdoors this…

    Price: From £7.20 Save up to 40%

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  10. Rock My Socks 3 Pack

    Your kid will love the a-MOOSE-ing woodland creature designs on this 3-pack of super-duper soft Rock My Socks, inspired by the magical Swedish Silver Birch forests! Ready for an adventure, the snuggly organic cotton will help to keep them warm and toasty when exploring the great outdoors this…

    Price: From £7.20 Save up to 40%

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  11. Rock My Socks 3 Pack

    Your kid will love the a-MOOSE-ing woodland creature designs on this 3-pack of super-duper soft Rock My Socks, inspired by the magical Swedish Silver Birch forests! Ready for an adventure, the snuggly organic cotton will help to keep them warm and toasty when exploring the great outdoors this…

    Price: From £7.20 Save up to 40%

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  12. Rock My Socks 3 Pack

    Your kid will love the a-MOOSE-ing woodland creature designs on this 3-pack of super-duper soft Rock My Socks, inspired by the magical Swedish Silver Birch forests! Ready for an adventure, the snuggly organic cotton will help to keep them warm and toasty when exploring the great outdoors this…

    Price: From £7.20 Save up to 40%

    Buy Now
  13. Rock My Socks 3 Pack

    Your kid will love the a-MOOSE-ing woodland creature designs on this 3-pack of super-duper soft Rock My Socks, inspired by the magical Swedish Silver Birch forests! Ready for an adventure, the snuggly organic cotton will help to keep them warm and toasty when exploring the great outdoors this…

    Price: From £7.20 Save up to 40%

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  14. Shay 2 Pack Body

    From our My First Frugi collection that is designed with tiny babies in mind, these kimono style Shay Bodies have front popper fastenings that allow for the vests to be opened up so you can easily dress your newborn without needing to pop anything over the head - Phew! The clever double row of snap…

    Price: From £12.00 Save up to 50%

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  15. Sleepy Baby Gown

    Perfect for late night nappy changes, our Sleepy Baby Gown is designed to make changing as fuss free as possible! From our super cute My First Frugi collection, this gown has a clever elasticated bottom hem and integrated scratch mitts on the cuffs to help prevent any scrapes to your little…

    Price: RRP: £16.00
    £8.00 Save 50%

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