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  1. Albert Applique Top

    Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front. Made from GOTS certified Organic Cotton Interlock Touch of stretchy Elastane in the rib…

    Price: From £12.60 Save up to 40%

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  2. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  3. Buddy Bottle

    A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless…

    Price: RRP: £18.00
    £5.40 Save 70%

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  4. Buddy Bottle

    A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless…

    Price: RRP: £18.00
    £9.00 Save 50%

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  5. Camille Applique Tee

    Days filled with play need fun and playful t-shirts to keep up with your little one's adventures! Our brand NEW short-sleeved Camille Applique Tee features two gorgeous designs on the front with either tufty tassel flowers on a colourful Bike or big bold petal details in a Horse's mane.…

    Price: From £9.25 Save up to 50%

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  6. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  7. Collared Babygrow

    A super-cute coming home outfit for a newborn, this long-sleeved Collared Babygrow has sweet Ducks appliqued on the front and an adorable Peter Pan style collar. From our My First Frugi collection, this sleepsuit is fully poppered for easy dressing and changing, with one handy brass coloured popper…

    Price: From £12.00 Save up to 50%

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  8. Eliana Dress

    Made from lightweight organic cotton, this brand NEW Eliana Dress is perfect for your little one's summer adventures! In a gorgeous Rainbow Stripe, the tiered design creates a super floaty shape that is ideal for warm weather. Twinning: Great for family matching with our Jesse Dungarees for…

    Price: From £18.00 Save up to 40%

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  9. Emilia Embroidered Cardigan

    Bloomin' gorgeous! The pretty Flower embroidery and fun 3D details on our Emilia Cardigan will add a fab pop of colour to your little one's outfits. Perfect for an extra cosy layer of snuggly warmth on cooler days. Made from 100% GOTS certified Organic Cotton Knit In a lush Aqua Blue garter stitch…

    Price: From £19.20 Save up to 40%

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  10. Fiona Full Skirt

    Perfect for bright-and-breezy summer adventures, this beautifully floaty Fiona Full Skirt has soft gathers around the waist making it ideal for twirling! Fully lined for extra comfort and featuring a sweet all over print that is inspired by one of the most beautiful buildings to have ever been…

    Price: From £12.00 Save up to 50%

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  11. Great Gathered Top

    Perfect for adding some colourful flower power to your little adventurer's outfits! Our brand NEW long-sleeved Great Gathered Top has soft gathers on the front and back that create a floaty and airy shape that is ideal for everyday wear. Great for outfitting with our Hermione Harems or Julie…

    Price: From £13.80 Save up to 40%

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  12. Grown Ups Hawaiian Shirt

    Add a splash of tropical fun to your summer with our brand NEW Hawaiian Shirt for Grown Ups! Perfect undone over a t-shirt or buttoned all the way to the top for a smarter look, this short-sleeved shirt is great for bringing a bit of colour to you and your little one's summertime adventures.…

    Price: RRP: £49.00
    £14.70 Save 70%

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  13. Harvey Hawaiian Shirt

    Inspired by the myriad of colours and culture of Frugi's home from home, India, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer holiday adventures! Perfect undone over a t-shirt for everyday wear or buttoned all the way to the top for…

    Price: From £11.00 Save up to 50%

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  14. Hermione Harems

    Pop on and go! Our brand NEW Hermione Harems have elasticated cuffs and a stretchy waistband making them super comfortable, a great fit and ideal for independent dressing. In a classic Chambray design with colourful rainbow smocking, these lightweight trousers are perfect for helping to keep your…

    Price: From £8.00 Save up to 60%

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  15. Jamaal Shirt

    Perfect for both everyday wear and special occasions, our brand NEW short-sleeved Jamaal Shirt is ready for your little one's summer holiday adventures! Made from lightweight organic cotton that is great for helping to stay cool on warm days. In a classic collared button-down style, this…

    Price: From £13.80 Save up to 40%

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  16. Little Applique Babygrow

    Fully poppered for easy dressing, this Little Applique Babygrow from our cute My First Frugi collection has a handy brass coloured popper to help you spot where to pop - super-duper helpful! In a colourful rainbow stripe design, this long-sleeved babygrow has fold-back scratch mitts on sizes up to…

    Price: From £5.70 Save up to 70%

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  17. Little Gift Set

    Great for celebrating a brand new little bundle of joy, this beautifully soft Little Gift Set is a ready to go pressie! In a bright Bumble Bee Yellow, the long-sleeved body has integrated fold-back scratch mitts on the cuffs and an envelope neckline to help make those mucky messes more manageable -…

    Price: RRP: £29.00
    £8.70 Save 70%

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  18. Lovely 2 Pack Muslin

    With an (almost) endless list of uses, muslins are essential when dealing with everyday mucky messes, they're super-duper absorbent, breathable, lightweight and beautifully soft on sensitive skin! This handy two pack of Lovely Organic Cotton Muslins is available in two different designs that…

    Price: RRP: £12.00
    £6.00 Save 50%

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  19. Lumberjack Lined Jeans

    Perfect for keeping up with your kid's adventures, our classic fit Lumberjack Lined Jeans are super soft, cosy and durable. Inspired by traditional Scottish tartan, these jeans have a snuggly flannel lining in a check design that's great for adding a fun flash of Frugi colour when the cuffs are…

    Price: From £19.80 Save up to 40%

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  20. Maya Dungaree

    Perfect for warm weather adventures, these beautifully soft Maya Dungarees have a clever elasticated neckline and leg cuffs that allow your little one to dress themselves quick as a flash! In a bloomin' gorgeous print that is inspired by India's valleys of beautiful flora and fauna. Pair…

    Price: RRP: £32.00
    £16.00 Save 50%

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  21. Meg Muslin Top

    Featuring a sweet design that is inspired by majestic Indian elephants, this short-sleeved Meg Muslin Top is super floaty and airy, making it ideal for keeping your little one cool on their warm summer adventures! Perfect for pairing with our Julie Jeggings to create a ready-for-anything outfit. …

    Price: From £12.60 Save up to 40%

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