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  1. Adventurers Backpack

    With plenty of space inside for their exploration kit and super essentials, our Adventurers Backpack is ready to go! The main pocket is large enough to fit A4 books and folders as well as our coordinating Crafty Pencil Case and Pack A Snack Lunch Bag, making it ideal for school. The adjustable…

    Price: RRP: £25.00
    £17.50 Save 30%

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  2. Albert Applique Top

    Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front. Made from GOTS certified Organic Cotton Interlock Touch of stretchy Elastane in the rib…

    Price: RRP: £22.00
    £13.20 Save 40%

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  3. Astrid Headband

    In two gorgeous prints that are inspired by Frugi's home from home, India, this Astrid Headband makes a bow-tiful finishing touch to your little one's outfits! Great for keeping hair tidy and looking super cute, this hairband has a pretty fixed tie on the front and a handy elasticated back…

    Price: RRP: £5.00
    £3.00 Save 40%

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  4. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, with either wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band…

    Price: From £11.10 Save up to 40%

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  5. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, with either wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band…

    Price: From £11.90 Save up to 30%

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  6. Barney Briefs 3 Pack

    Made from 100% super-duper soft, stretchy and breathable organic cotton, our Barney Printed Briefs have elasticated waistbands for the perfect fit. With different designs and prints, this three pack of pants is sure to add some Frugi colour to your little one's underwear drawer! Made from 100%…

    Price: RRP: £18.00
    £12.60 Save 30%

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  7. Bertie Belt Bag

    Perfect for all mini festival goers or intrepid explorers, our brand NEW Bertie Belt Bag is ideal for holding your little one's essentials for a day of adventuring! In two fun Frugi designs, this bum bag has a zip fastening main pocket on the front and a smaller pocket on the back that is…

    Price: RRP: £14.00
    £7.00 Save 50%

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  8. Bright Ideas Notebook

    Perfect for back to school, to brighten up meetings at work or as a lovely treat for yourself, our brand NEW Bright Ideas Notebooks will add a touch of Frugi fun to any activity! With gorgeous gold foil detailing on the front and back, these A5 paperback notebooks have 192 lined pages for you or…

    Price: £7.50

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  9. Bright Ideas Notebook

    Perfect for back to school, to brighten up meetings at work or as a lovely treat for yourself, our brand NEW Bright Ideas Notebooks will add a touch of Frugi fun to any activity! With gorgeous gold foil detailing on the front and back, these A5 paperback notebooks have 192 lined pages for you or…

    Price: £7.50

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  10. Bright Ideas Notebook

    Perfect for back to school, to brighten up meetings at work or as a lovely treat for yourself, our brand NEW Bright Ideas Notebooks will add a touch of Frugi fun to any activity! With gorgeous gold foil detailing on the front and back, these A5 paperback notebooks have 192 lined pages for you or…

    Price: £7.50

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  11. Bryher Top

    In a bright and colourful design that is inspired by the national flower of India, the lotus flower! This long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it perfect for a bit of mummy and kid matchy-matchy! Layer under dungarees or dresses, over a skirt or with a pair of…

    Price: From £8.50 Save up to 50%

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  12. Buddy Bottle

    A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless…

    Price: RRP: £18.00
    £9.00 Save 50%

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  13. Buddy Bottle

    A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless…

    Price: RRP: £18.00
    £9.00 Save 50%

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  14. Buddy Bottle

    A sustainable choice to avoid single use plastic bottles, our reusable Buddy Bottle is sure to become you new best friend! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless…

    Price: RRP: £18.00
    £9.00 Save 50%

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  15. Camille Applique Tee

    Days filled with play need fun and playful t-shirts to keep up with your little one's adventures! Our brand NEW short-sleeved Camille Applique Tee features two gorgeous designs on the front with either tufty tassel flowers on a colourful Bike or big bold petal details in a Horse's mane.…

    Price: From £11.10 Save up to 40%

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  16. Camille Applique Tee

    Days filled with play need fun and playful t-shirts to keep up with your little one's adventures! Our brand NEW short-sleeved Camille Applique Tee features two gorgeous designs on the front with either tufty tassel flowers on a colourful Bike or big bold petal details in a Horse's mane.…

    Price: From £11.10 Save up to 40%

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  17. Campfire Hooded Top

    Don't let in-between weather days put a stop to their summer adventures, our long-sleeved Campfire Hooded Top is perfect for when there is a chill in the air! With a colourful Beetle character applique on the front, this lightweight hoody is ideal for popping over your little one's t-shirts and…

    Price: From £17.50 Save up to 30%

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  18. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £9.25 Save up to 50%

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  19. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £12.95 Save up to 30%

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  20. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £12.95 Save up to 30%

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  21. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £11.90 Save up to 30%

    Buy Now