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  1. Bertie Belt Bag

    In our brand new print that is inspired by life on Sweden's lakes and rivers, this Bertie Belt Bag is perfect for your mini festival goer or intrepid explorer to pop their little essentials in ready for a day of adventuring! With a large main pocket on the front and a smaller pocket on the back…

    Price: RRP: £14.00
    £8.40 Save 40%

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  2. Crafty Pencil Case

    In our brand new Look At The Stars print that is inspired by Sweden's magical night's sky, this Crafty Pencil case will help to make your little one's creative activities out of this world! Perfect for storing all their colouring pencils, pens and crayons, this pencil case is great for school and…

    Price: RRP: £8.00
    £4.80 Save 40%

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  3. Crafty Pencil Case

    In our brand new Look At The Stars print that is inspired by Sweden's magical night's sky, this Crafty Pencil case will help to make your little one's creative activities out of this world! Perfect for storing all their colouring pencils, pens and crayons, this pencil case is great for school and…

    Price: RRP: £8.00
    £4.80 Save 40%

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  4. Cute As A Button Cardi

    Perfect for helping to keep springtime newborns warm and cosy, our Cute As A Button Cardi is made from 100% beautifully soft organic cotton. Featuring sweet Indian Runner Duck appliques running, not waddling, across the front. From our My First Frugi collection, this long-sleeved cardigan is an…

    Price: From £15.00 Save up to 50%

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  5. Cute as a Button Cardi

    Ewe will love our baa-rilliantly soft and snuggly Cute As A Button Cardi, perfect for helping to keep your little chick warm and cosy! Featuring fun Farmyard inspired character appliques on the front and back. From our My First Frugi collection, this long-sleeved cardigan is an essential layering…

    Price: From £20.40 Save up to 40%

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  6. Globetrotter Satchel

    Our brand NEW Globetrotter Satchel is out of this world! This classic, retro style satchel is perfect for storing all your little one's essentials ready for a day of adventures. The main pocket has two sections that are big enough to pop A4 books, folders or a laptop as well as our matching Pack A…

    Price: RRP: £40.00
    £20.00 Save 50%

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  7. Hygge High Knee Socks

    Add some colourful magic to your little superstar's outfits with these beautifully soft and cosy Hygge High Knee Socks! In a bright and bold Rainbow Stripe design with a fun Star at the top, these socks are perfect for pulling up to the knees under skirts, dresses or shorts or tucked under trousers…

    Price: From £3.60 Save up to 40%

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  8. Large Splish Splash Bottle

    Stay hydrated when out and about with our reusable Large Splish Splash Bottle! Perfect for at home, school and for popping in the side pocket of our matching Trail Blazing Backpack, this adventure-ready bottle is made from stainless steel and is rust, corrosion and stain resistant. Featuring a fun…

    Price: RRP: £14.00
    £8.40 Save 40%

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  9. Little Collared Babygrow

    Perfect newborn coming home outfit! This sweet Little Collared Babygrow in a traditional-style has Farmyard themed appliques on the front and an adorable Peter Pan style collar. Made from beautifully soft organic cotton that is gentle against sensitive skin and with a lining on the front for extra…

    Price: From £15.00 Save up to 40%

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  10. Little Hug Hooded Blanket

    Perfect for after bathtime cuddles! This beautifully soft Little Hug Hooded Blanket from our My First Frugi collection is ideal for helping to keep your baby warm and cosy on chillier days. With our brand new Life At The Farm print on one side and a gorgeous Soft White on the other side with a…

    Price: RRP: £25.00
    £12.50 Save 50%

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  11. Lovely 2 pack Muslin

    An absolute baby essential, our 100% organic cotton muslins are a must-have for everyday mucky messes, they're super-duper absorbent, breathable, lightweight and beautifully soft on sensitive skin! This handy 2 pack of Lovely Muslins is available in two fun Farmyard Friends designs that ewe and…

    Price: RRP: £14.00
    £7.00 Save 50%

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  12. Natural Sleep Bag for Parents & Baby

    Perfect for creating a calming and soothing bedtime for the whole family, this Natural Sleep Bag for Parents and Baby by Tiddley Pom and AromaTherapy Shed makes a gorgeous gift for new parents... or anyone looking for a great night's sleep! This fab set contains some of Tiddley Pom and…

    Price: RRP: £43.00
    £30.10 Save 30%

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  13. Natural Travel Spa Bundle

    A perfect new baby gift, this Natural Travel Spa Bundle by Tiddley Pom is ideal for helping to look after your baby's delicate skin. Ideal for taking on holidays, as a starter kit to get to know the products or for popping in your changing bag when out and about with baby! This gorgeous set…

    Price: RRP: £23.00
    £16.10 Save 30%

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  14. Out and About Changing Back Pack

    In a brand new print inspired by the migrating songbirds of Sweden, this Out and About Changing Backpack from our Frugi Bloom collection is great for parents on the go! With a large pocket for all your day-to-day essentials, a handy nappy bag to hold wet re-usable nappies and a gorgeous quilted…

    Price: RRP: £60.00
    £30.00 Save 50%

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  15. Pack A Snack Lunch Bag

    Even brave and brilliant adventurers need a break to refuel, and what better way than with our brand NEW Pack A Snack Lunch Bag! With a foil lining to help keep food fresh, the main pocket is large enough to fit our Splish Splash Steel Bottles in too. Perfect for days out or for back to school,…

    Price: £15.00

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  16. Pack a Penny Wallet

    Perfect for pocket money! Our brand NEW Pack A Penny Wallet has a fab hook and loop fastening on the front, card slots inside, a large internal zip pocket and a smaller one on the outside to help keep notes and coins secure. The handy D-ring on the side is great for attaching to the inside clip of…

    Price: RRP: £8.00
    £4.00 Save 50%

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  17. Pack a Picnic Lunch Bag

    Set sail for lunchtime with our Pack A Picnic Lunch Bag! The foil lining helps to keep food fresh when on the go, making it ideal for days at the park, trips to the beach or for taking to work. With a large main pocket, this lunch bag has two elasticated side pockets that are perfect for popping…

    Price: RRP: £18.00
    £9.00 Save 50%

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  18. Pack a Snack Lunch Bag

    Make your little one's lunchtimes out of this world with our Pack A Snack Lunch Bag! Great for school or when heading out and about, the large main pocket has a foil lining to help keep food fresh and a smaller pocket on the front that is perfect for storing snacks. The outer fabric is made from…

    Price: RRP: £16.00
    £9.60 Save 40%

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  19. Pack a Snack Lunch Bag

    Make your little one's lunchtimes out of this world with our Pack A Snack Lunch Bag! Great for school or when heading out and about, the large main pocket has a foil lining to help keep food fresh and a smaller pocket on the front that is perfect for storing snacks. The outer fabric is made from…

    Price: RRP: £16.00
    £9.60 Save 40%

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  20. Poppet 2 in 1 Body

    Keep tiny tummies warm and cosy with our Poppet 2-in-1 Body! A vest and long-sleeved top rolled into one that is perfect for helping to keep your little wriggler's belly covered. From our My First Frugi collection, this baby body has a sweet applique on the front that is inspired by Skånegås, or…

    Price: From £12.00 Save up to 40%

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  21. Remi Reversible Pull Ups

    These beautifully soft Remi Reversible Pull Ups from our My First Frugi collection look adorable on little ones and are super comfy to wear too! The clever reversible design makes them great for outfitting, with our sweet Life At The Farm all over print on one side and a gorgeous Bumblebee Yellow…

    Price: From £14.40 Save up to 40%

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