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  1. Hermione Harems

    Pop on and go! Our brand NEW Hermione Harems have elasticated cuffs and a stretchy waistband making them super comfortable, a great fit and ideal for independent dressing. In a classic Chambray design with colourful rainbow smocking, these lightweight trousers are perfect for helping to keep your…

    Price: From £8.00 Save up to 60%

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  2. Avery Applique Top

    Your little one will love the bright and colourful characters on the front of our brand NEW Avery Applique Top, featuring wiggly zig-zag trims, playful pom-pom detailing or fun 3D features! Made from super-duper soft and cosy organic cotton with a touch of stretchy elastane in the rib neck band for…

    Price: From £10.20 Save up to 40%

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  3. Ralph Reversible Shorts

    2-in-1! These Ralph Reversible Shorts have a gorgeous True Red Chambray on one side and a colourful India inspired all over print on the other side, which will your little one pick to wear today? Pair with our coordinating Carsen Applique T-shirt or Rafe Raglan T-shirt to create a fun summer…

    Price: From £15.60 Save up to 40%

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  4. Harvey Hawaiian Shirt

    Inspired by the myriad of colours and culture of Frugi's home from home, India, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer holiday adventures! Perfect undone over a t-shirt for everyday wear or buttoned all the way to the top for…

    Price: From £11.00 Save up to 50%

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  5. Little Sun Safe Suit

    Now made from recycled plastic bottles! From our Swimwear collection, this Little Sun Safe Suit is perfect for your little water baby's paddling adventures in the pool, at the beach or in the surf. The high neckline, 3/4 length sleeves and shorts are ideal for keeping their elbows, knees and…

    Price: From £12.50 Save up to 50%

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  6. Carsen Applique T-shirt

    Looking for a snappy top? Then look no further than our fun and bright Carsen Applique T-shirt! With either a cool Croc character, a colourful Cow applique, a fab Elephant design or a playful Truck on the front, this short-sleeved tee is great for popping over shorts to create a cool summer outfit…

    Price: From £10.20 Save up to 40%

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  7. Sophie Applique Top

    Can you spot the majestic Indian Elephant applique walking across the front our short-sleeved Sophie Applique Top, flapping its ears and flicking it's tassel tail to and fro? Perfect for layering over our coordinating Libby Printed Leggings to create a colourful outfit for your little one. Made…

    Price: From £7.40 Save up to 60%

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  8. Little Sun Safe Suit

    Now made from recycled plastic bottles! From our Swimwear collection, this Little Sun Safe Suit is perfect for your little water baby's paddling adventures in the pool, at the beach or in the surf. The high neckline, 3/4 length sleeves and shorts are ideal for keeping their elbows, knees and…

    Price: From £12.50 Save up to 50%

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  9. Skye Summer Dress

    We've gone crazy for daisies! In a colourful all over print that is full of flower power, this brand NEW Skye Summer Dress is perfect for everyday wear this warmer season. The pretty gathers around the skirt create a fun, twirly A-line shape and the handy patch pockets on the front are ideal…

    Price: From £16.80 Save up to 40%

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  10. Easy On Tee

    Easy-peasy dressing! Our brand NEW short-sleeved Easy On Tee is super-duper clever. The stretchy V-shaped neck band makes dressing your wriggly little one in the morning a breeze, with no fiddly button or popper fastenings - Phew! Made from GOTS certified Organic Cotton Interlock Super-duper…

    Price: From £8.50 Save up to 50%

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  11. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  12. Pretty Collar Top

    Add a touch of flower power to your little adventurer's outfits with our brand NEW long-sleeved Pretty Collar Top! In a bloomin' gorgeous Soft White Wild Floral all over design with a pretty Peter Pan style collar and handy popper fastenings down the back for easy peasy dressing. Great for…

    Price: From £13.20 Save up to 40%

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  13. Hallie Linen Dress

    With sweet 3D flowers and pretty embroidery details running along the hem, this brand NEW Hallie Chambray Dress is perfect for playtime in the garden! Layer over our Pretty Collar Bodies and Fun Knee Tights for a bloomin' gorgeous springtime outfit for your little one and don't forget to…

    Price: From £12.40 Save up to 60%

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  14. Sleepy Pack A PJ

    Perfect after a busy day full of play, our brand NEW Sleepy PJs are ideal for your little one to snuggle into when visiting the magical land of nod! Featuring a short-sleeved top in a colourful Mini Butterflies all over print with soft gathers on the front and coordinating shorts. Sizes 3 to 10…

    Price: From £9.20 Save up to 60%

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  15. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £7.60 Save up to 60%

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  16. Posy Embroidered Dress

    Your little one will be full of the joys of spring in our brand NEW Posy Embroidered Dress, perfect for garden parties and celebrating special occasions this warmer season! Featuring gorgeous embroidered Flowers, a sweet Peter Pan style collar and stretchy rainbow smocking around the waist and on…

    Price: From £21.60 Save up to 40%

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  17. Suki Shallot Shorts

    We've gone crazy for daisies! Full to the brim with flower power, these brand NEW Suki Shallot Shorts are designed with plenty of wriggle room to fit over fluffy cloth bums. Ready for growth spurts, simply unfold the waistband of these bottoms for extra length. Pair with our coordinating Avery…

    Price: From £9.60 Save up to 40%

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  18. Jamaal Shirt

    Perfect for both everyday wear and special occasions, our brand NEW short-sleeved Jamaal Shirt is ready for your little one's summer holiday adventures! Made from lightweight organic cotton that is great for helping to stay cool on warm days. In a classic collared button-down style, this…

    Price: From £13.80 Save up to 40%

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  19. Little Sun Safe Suit

    Now made from recycled plastic bottles! From our Swimwear collection, this Little Sun Safe Suit is perfect for your little water baby's paddling adventures in the pool, at the beach or in the surf. The high neckline, 3/4 length sleeves and shorts are ideal for keeping their elbows, knees and…

    Price: From £12.50 Save up to 50%

    Buy Now
  20. Rhea Reversible Shorts

    The best pick of the bunch! Our brand NEW Rhea Reversible Shorts, with a Ditsy Flower Valley all over print on one side and a classic Chambray on the other, are two stunning summer shorts rolled into one. Pair with our matching Hattie Reversible Hat and Sophia Slub T-shirt or

    Price: From £14.40 Save up to 40%

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  21. Ali Applique Cardigan

    This brand NEW Ali Applique Cardigan has got our hearts all a flutter with the sweet Parrot character applique on the front! Made from beautifully soft and cosy knitted organic cotton, this long-sleeved cardigan is perfect for layering over our coordinating Faith Slub Dress, Alma Summer Dress or…

    Price: From £18.00 Save up to 40%

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