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  1. Rex Jumper

    Ready for an adventure inspired by life on Sweden's rivers and lakes, our long-sleeved crewneck Rex Jumper is perfect for your mini explorer! The wonderfully soft and snuggly organic cotton is ideal for keeping your little one warm and toasty. Perfect for layering over our coordinating Alfie Raglan…

    Price: From £11.20 Save up to 60%

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  2. Snuggle Crawlers

    Keep teeny-tiny knees protected with these wonderfully soft and cosy Snuggle Crawlers! The extra squidgy and fluffy patches are perfect for your little explorer's out of this world adventures to far off galaxies...or just to the other side of the living room. Pair with our coordinating Easy On Top…

    Price: From £8.80 Save up to 60%

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  3. Adventure Applique Top

    Is that a Moose riding a rainbow-powered bicycle? Why yes, yes it is! Our long-sleeved Adventure Applique Top features an a-MOOSE-ing applique on the front that your kid will love. The super-duper soft organic cotton will help to keep your little explorer warm and cosy on cooler days. Pair with…

    Price: From £14.00 Save up to 30%

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  4. Sully Grippy Sock

    Perfect for this spooky season and beyond, these Sully Grippy Socks feature a fun and fuzzy Spider character with their own colourful socks on! The grippy leaf-shaped prints on the soles are perfect for helping with your little one's very first steps and for navigating slippery wooden floors too.…

    Price: From £3.60 Save up to 40%

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  5. Easy On Ted Fleece Jumper

    Your little cub will bear-y much love our brand NEW super soft and snuggly Easy On Ted Fleece Jumper! The adorable Polar Bear face applique on the front is sure to get a lot of oohs and awws, and don't forget to give him a tickle behind one of his 3D flappy ears. The stretchy V-shaped neckband…

    Price: From £15.00 Save up to 50%

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  6. Printed Snug Joggers

    Designed for adventures! These super soft and cosy Printed Snug Joggers are now available in our new Above and Below print, inspired by life on Sweden's rivers and lakes. The clever double-layered reinforced knee pads are great for keeping up with active kids, and the elasticated waistband makes…

    Price: From £19.60 Save up to 30%

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  7. Ted Fleece Zip Up

    Does your little cub love bear hugs? Our brand NEW Ted Fleece Zip Up will make them fluffy like a teddy bear, perfect for keeping warm on cold days! In a colourful Tobermory Rainbow Stripe design, this cosy jacket has a full zip fastening on the front with a guard at the top to protect tiny chins.…

    Price: From £16.00 Save up to 50%

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  8. Zip Up Babygrow

    Meet our friendly and fuzzy Spiders in their colourful rainbow boots, perfect for the spooky season and beyond! Get your little one ready for bedtime in a flash with our Zip Up Babygrow, the handy zip fastening on the front allows for super quick nappy changes and easy peasy dressing. In our new…

    Price: From £12.00 Save up to 50%

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  9. Diddy Baby Body Dress

    Perfect for easy breezy dressing, our brand NEW Diddy Baby Body Dress is a wonderful 2-in-1 outfit! The pretty gathers around the waist creates a gorgeous A-line floaty skirt that falls beautifully over the clever integrated bodysuit underneath. In a sweet all over print that is inspired by the…

    Price: RRP: £32.00
    £16.00 Save 50%

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  10. Libby Printed Leggings

    Add a sprinkling of magic to your little one's incredible adventures with our best-selling Libby Printed Leggings! Made from stunningly soft and super stretchy organic cotton, these full-length leggings look gorgeous layered underneath our matching Anna Applique Top to create a ready-for-anything…

    Price: From £9.00 Save up to 40%

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  11. Spring Skater Dress

    Now available in our new Abisko Sky Dala Ditsy all over print, inspired by the traditional Swedish wooden horse sculptures with their painted floral designs! Our best-selling Spring Skater Dress, with its gathered waist and full circular skirt, is great for little one's who love to dance and twirl…

    Price: From £11.20 Save up to 60%

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  12. Libby Printed Leggings

    Add a sprinkling of magic to your little one's incredible adventures with our best-selling Libby Printed Leggings! Made from stunningly soft and super stretchy organic cotton, these full-length leggings look gorgeous layered underneath our matching Anna Applique Top to create a ready-for-anything…

    Price: From £9.00 Save up to 40%

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  13. Spring Skater Dress

    Now available in our new Abisko Sky Dala Ditsy all over print, inspired by the traditional Swedish wooden horse sculptures with their painted floral designs! Our best-selling Spring Skater Dress, with its gathered waist and full circular skirt, is great for little one's who love to dance and twirl…

    Price: From £11.20 Save up to 60%

    Buy Now
  14. Libby Printed Leggings

    Add a sprinkling of magic to your little one's incredible adventures with our best-selling Libby Printed Leggings! Made from stunningly soft and super stretchy organic cotton, these full-length leggings look gorgeous layered underneath our matching Anna Applique Top to create a ready-for-anything…

    Price: From £9.00 Save up to 40%

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  15. Spring Skater Dress

    Now available in our new Abisko Sky Dala Ditsy all over print, inspired by the traditional Swedish wooden horse sculptures with their painted floral designs! Our best-selling Spring Skater Dress, with its gathered waist and full circular skirt, is great for little one's who love to dance and twirl…

    Price: From £11.20 Save up to 60%

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  16. Spring Skater Dress

    Designed specifically with little dancers in mind, our best-selling Spring Skater Dress has a gorgeous full circular skirt that is perfect for twirling and whirling! Now available in brand NEW prints that are inspired by Frugi's home from home, India. Made from 95% GOTS certified Organic Cotton…

    Price: From £11.20 Save up to 60%

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  17. Libby Printed Leggings

    Inspired by Frugi's home from home, India, our best-selling Libby Printed Leggings are now available in brand NEW prints and designs! Gorgeously soft and snuggly, create adventure ready outfits for your little one by layering these full-length leggings under dresses, dungarees, skirts and tops. …

    Price: From £5.60 Save up to 60%

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  18. Splashing Sleeved Bib

    Perfect for messy mealtimes and creative chaos, our brand NEW Splashing Sleeved Bib will help to keep your little one's outfit clean and dry when eating, playing with water and painting masterpieces! This full-sized, long-sleeved bib can easily be wiped clean and has a clever pocket at the bottom…

    Price: RRP: £16.00
    £8.00 Save 50%

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  19. Raleigh Rib Socks 2 Pack

    Add a splash of rainbow colour to any outfit with our brand NEW, retro-style Raleigh Rib Socks! Made from super-duper soft and cosy organic cotton, this 2 pack features sporty stripes and a fun Mountain design. Perfect for pulling up under skirts, shorts and dresses or for tucking under trousers to…

    Price: From £4.25 Save up to 50%

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  20. Pointelle 2 pack Body

    Whatever the weather, we've got you covered with our 2 pack of Pointelle Bodies! Super-duper handy for layering under your little one's dresses, dungarees and tops for extra warmth and comfort. With a short-sleeved and long-sleeved option, these baby vests have a gorgeous lace hole pattern in two…

    Price: From £13.20 Save up to 40%

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  21. Aria Cosy Applique Top

    Inspired by their incredible migratory journeys soaring through the clouds, this brand NEW long-sleeved Aria Cosy Applique Top features a gorgeous Ptarmigan applique on the front. In a wonderfully soft and heavy weight organic cotton loopback that is perfect for helping to keep your little…

    Price: From £15.60 Save up to 40%

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