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  1. Mushroom Town Gift Set

    In a fun, colourful and vintage Frugi print, this brand NEW scrumptiously soft Mushroom Town Gift Set is an adorable present for celebrating a new arrival! Delivered in a gorgeous organic cotton drawstring bag, this 3 piece set features our bestselling baby products making a great new baby gift! …

    Price: RRP: £25.00
    £10.00 Save 60%

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  2. The National Trust Sid Applique T-Shirt

    The ideal summer top for spotting birds, paddling in the sea or for exploring rockpools, our Sid Appliqué T-Shirt is inspired by the National Trust's 50 things to do before you're 11 ¾ activities and celebrates the wildlife that lives along the many miles of coastline in the…

    Price: From £6.80 Save up to 60%

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  3. Spring Skater Dress

    Designed specifically with little dancers in mind, our best-selling Spring Skater Dress has a gorgeous full circular skirt that is perfect for twirling and whirling! Now available in brand NEW prints that are inspired by Frugi's home from home, India. Made from 95% GOTS certified Organic Cotton…

    Price: From £14.00 Save up to 50%

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  4. Bryher Top

    In bright and colourful designs that are inspired by Frugi's home from home, India! This long-sleeved Bryher Top coordinates with our Grown Ups Bryher Top, making it perfect for a bit of mummy and kid matchy-matchy! Layer under dungarees or dresses, over a skirt or with a pair of jeans for a fab…

    Price: From £6.80 Save up to 60%

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  5. Harvey Hawaiian Shirt

    Inspired by the myriad of colours and culture of Frugi's home from home, India, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer holiday adventures! Perfect undone over a t-shirt for everyday wear or buttoned all the way to the top for…

    Price: From £11.00 Save up to 50%

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  6. Albert Applique Top

    Does your kid love Tractors? Then our Albert Applique Top is cream of the crop! This long-sleeved top has a colourful Tractor applique that has driven all the way from the back of the t-shirt to the front. Made from GOTS certified Organic Cotton Interlock Touch of stretchy Elastane in the rib…

    Price: From £12.60 Save up to 40%

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  7. Zip Up Babygrow

    In our new slimmer fit design, this Zip Up Babygrow has a handy zip fastening on the front for easier dressing and super quick nappy changes, how amazing is that? Perfect for your little one to snuggle into at bedtime, this sleepsuit features an all over print that is inspired by the myriad of…

    Price: From £9.60 Save up to 60%

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  8. Sophia Slub T-Shirt

    With a fun and colourful Frugi character applique on the front, this shorter style Sophia Slub T-Shirt is ideal for pairing with twirly-whirly skirts. Layer over our new Shallot Shorts, Gabriella Gathered Trousers, Fiona Full Skirt, Laurie Shorts or Seren Shorts for a gorgeous summer outfit! Made…

    Price: RRP: £17.00
    £5.10 Save 70%

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  9. Jamie Jim Jams

    Calling all sleepy kids, cubs and calves! Our super-duper soft Jamie Jim Jams are the perfect companion for your little one to snuggle into at bedtime, ready for their WILD adventures in the land of nod. With an Organic Cotton Jersey lining on the front of the top for extra cosiness, these pyjamas…

    Price: From £10.40 Save up to 60%

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  10. Fliss Applique Dress

    The perfect everyday dress for springtime adventures and playtime in the garden, our brand NEW Fliss Applique Dress features a duo of colourful Ladybirds on the front! In a fab relaxed style, this short-sleeved dress is perfect for pairing with our coordinating Cuddly Knitted Cardigan if still a…

    Price: From £11.20 Save up to 60%

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  11. Lizzie Applique Slub Top

    Perfect for your little ray of sunshine! The fun applique on the front of this Lizzie Applique Slub Top will add a splash of colour to gloomy days. In a longer length A-line shape, this top is great for layering over our Libby Printed Leggings to create a gorgeous come-rain-or-shine outfit. Made…

    Price: From £6.80 Save up to 60%

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  12. Libby Printed Leggings

    Our best-selling Libby Printed Leggings are now available in brand new designs inspired by the Highlands & Islands of Scotland! Beautifully soft, these full-length leggings are ideal for layering under dresses, dungarees, skirts and tops to create adventure ready outfits for your little one! Made…

    Price: From £5.60 Save up to 60%

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  13. Super Special 3 Pack Body

    Featuring WILD animal designs that are inspired by Frugi's home from home, India! Essential for layering, our classic Super Special Bodies are ideal for popping under your baby's outfits for extra warmth - they're even perfect on their own for naptimes. This 3 pack of short-sleeved…

    Price: From £9.60 Save up to 60%

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  14. Easy On Tee

    Easy-peasy dressing! Our brand NEW short-sleeved Easy On Tee is super-duper clever. The stretchy V-shaped neck band makes dressing your wriggly little one in the morning a breeze, with no fiddly button or popper fastenings - Phew! Made from GOTS certified Organic Cotton Interlock Super-duper…

    Price: From £8.50 Save up to 50%

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  15. Bobby Applique Top

    Featuring fun and colourful characters from the animal kingdom on the front, our classic Bobby Applique Top has been inspired by the wondrous wildlife from Frugi's home from home, India! Making mucky messes more manageable, this long-sleeved top features a clever envelope neckline that easily…

    Price: From £9.50 Save up to 50%

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  16. Sleepy Pack A PJ

    Perfect after a busy day full of play, our brand NEW Sleepy PJs are ideal for your little one to snuggle into when visiting the magical land of nod! Featuring a short-sleeved top in a colourful Mini Butterflies all over print with soft gathers on the front and coordinating shorts. Sizes 3 to 10…

    Price: From £9.20 Save up to 60%

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  17. Dorothy Twirly Dress

    Featuring a kaleidoscope of fun Frugi colours and designs, our super soft and floaty Dorothy Twirly Dress is perfect for your little one's summer adventures! With a clever elasticated neckline that helps your independent toddler to dress themselves quick as a flash. Twinning: Great for…

    Price: From £11.20 Save up to 60%

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  18. Maya Dungaree

    Perfect for warm weather adventures, these beautifully soft Maya Dungarees have a clever elasticated neckline and leg cuffs that allow your little one to dress themselves quick as a flash! In a bloomin' gorgeous print that is inspired by India's valleys of beautiful flora and fauna. Pair…

    Price: RRP: £32.00
    £16.00 Save 50%

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  19. Porthmeor Polo Shirt

    Beep Beep! On the look out for a smarter top that's still super-duper soft? Then look no further than our Porthmeor Polo Shirt with its classic collar and button fastenings. Pair with our coordinating Explorer Shorts or Silas Shorts to create smart casual outfits for your kid this summertime. …

    Price: From £9.25 Save up to 50%

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  20. Rupert Jersey Shirt

    Our brand NEW Rupert Jersey Shirt has all the super-duper softness of our organic cotton t-shirts but mixed with the smartness of a classic collared button-down! Ready for your little one's summer adventures, this short-sleeved shirt looks great undone over t-shirts and trousers or buttoned all the…

    Price: From £8.80 Save up to 60%

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  21. Octavia Outfit

    Two gorgeous summer looks rolled into one, our brand NEW reversible Octavia Outfit is perfect for playtime and warm weather adventures in the garden. The interactive Duck applique on the front of the A-line dress has a fun 3D tufty tail and flappy wing that your little one will go quackers for! …

    Price: From £15.50 Save up to 50%

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