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  1. Harvey Hawaiian Shirt

    Inspired by the windsurfers spotted off the shores of Kamakura in Japan, our short-sleeved Harvey Hawaiian Shirt looks super smart and is ready for your little one's summer adventures! Perfect undone over a t-shirt, layered under a pair of dungarees or buttoned all the way to the top for special…

    Price: RRP: £22.00
    £8.80 Save 60%

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  2. Party Skater Dress

    The Frugi Fairies have sprinkled their magical fairy dust over our classic Skater Dress and have created... our brand NEW Party Skater Dress! Ready for a celebration with it's full circular skirt, making it perfect for twirling and dancing around in. In two gorgeous prints, this long-sleeved dress…

    Price: From £18.00 Save up to 40%

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  3. Libby Printed Leggings

    Our best-selling Libby Printed Leggings are now available in brand new designs inspired by the Highlands & Islands of Scotland! Beautifully soft, these full-length leggings are ideal for layering under dresses, dungarees, skirts and tops to create adventure ready outfits for your little one! Made…

    Price: RRP: £14.00
    £8.40 Save 40%

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  4. TotsBots Reusable Face Mask

    Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can be hooked over the ears for a comfy fit. For…

    Price: From £3.95 Save up to 60%

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  5. TotsBots Reusable Face Mask

    Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can be hooked over the ears for a comfy fit. For…

    Price: From £4.97 Save up to 50%

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  6. TotsBots Reusable Face Mask

    Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can be hooked over the ears for a comfy fit. For…

    Price: From £4.97 Save up to 50%

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  7. TotsBots Reusable Face Mask

    Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can be hooked over the ears for a comfy fit. For…

    Price: RRP: £13.96
    £8.38 Save 40%

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  8. TotsBots Reusable Face Mask

    Available in lots of fun and colourful designs, this two pack of Face Masks from TotsBots is an eco-friendly alternative to disposables! In two different sizes for both kids and adults, these masks have stretchy elasticated loops on the sides that can be hooked over the ears for a comfy fit. For…

    Price: From £4.97 Save up to 50%

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  9. Lumberjack Lined Jeans

    Perfect for keeping up with your kid's adventures, our classic fit Lumberjack Lined Jeans are super soft, cosy and durable. Inspired by traditional Scottish tartan, these jeans have a snuggly flannel lining in a check design that's great for adding a fun flash of Frugi colour when the cuffs are…

    Price: From £19.80 Save up to 40%

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  10. Elwood Knitted Jumper

    Are you yeti for winter? Our beautifully soft and snuggly Elwood Knitted Jumper has got you covered! With a fun Yeti character on the front and on the sleeve, this crewneck jumper is perfect for layering over our coordinating Alfie Applique Top and Jordan Printed Jeans for a cool festive outfit. …

    Price: From £19.80 Save up to 40%

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  11. Jordan Printed Jeans

    Add some star power to your little rockstar's wardrobe with our slim fitting Jordan Printed Jeans! Laser printed in a fun Small Star design, these jeans are great for pairing with our Alfie Applique Top to create a fab festive outfit that's great for keeping up with your kid's…

    Price: RRP: £31.00
    £12.40 Save 60%

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  12. Tamsyn Tights

    Brighten up those gloomy days by adding a fun splash of Frugi colour to your little one's outfits with these beautifully soft, knitted Tamsyn Tights! Ideal for layering under dresses, skirts and dungarees to help keep them warm and cosy this chilly season. Foxglove Pink: Made from GOTS certified…

    Price: RRP: £12.00
    £6.00 Save 50%

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  13. Pixie Pinafore

    Inspired by words from nature that are disappearing from the dictionary, such as acorn and fern, this brand NEW Pixie Pinafore has adjustable button up staps to allow the dress to grow with your kid! Layer over our long-sleeved Pointelle Tops and Tamsyn Tights for a ready-for-anything outfit…

    Price: From £16.00 Save up to 50%

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  14. Lizzie Cord Skirt

    In two beautiful and colourful designs, this twirly Lizzie Cord Skirt has pretty gathers around the waist creating a gorgeous full skirt that is perfect for your little dancer. Ideal for pairing with our Bethany Boxy Top for a tweet outfit to shake their tail feather in! Made from GOTS certified…

    Price: RRP: £28.00
    £11.20 Save 60%

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  15. Super Socks In A Bag

    Wrapped up in their very own gift bag, these brand NEW Super Socks make perfect Christmas presents for little ones. With colourful and festive characters on each pair, these beautifully soft and cosy socks are ideal for keeping teeny-tiny toes warm when off on their yuletide advent-ures! Made…

    Price: RRP: £6.00
    £3.00 Save 50%

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  16. Port Isaac Pyjamas

    In a NEW SLIMMER FIT design, our Port Isaac Pyjamas are perfect for your little one to snuggle into at bedtime, ready to visit the magical land of nod! Super soft, warm and cosy, these pjs have a touch of stretchy elastane in the cuffs and neck band for extra comfort and a great fit. Twinning:…

    Price: RRP: £24.00
    £12.00 Save 50%

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  17. Port Isaac Pyjamas

    In a NEW SLIMMER FIT design, our Port Isaac Pyjamas are perfect for your little one to snuggle into at bedtime, ready to visit the magical land of nod! Super soft, warm and cosy, these pjs have a touch of stretchy elastane in the cuffs and neck band for extra comfort and a great fit. Twinning:…

    Price: RRP: £24.00
    £12.00 Save 50%

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  18. Tumble Toes Socks

    Great for helping to keep your little monster's feet warm and cosy when off on their adventures this spooky season, these NEW Tumble Toes Socks are perfect for adding some fang-tastic Frugi colour to their Halloween outfits! From our BOO! collection, these super soft socks have a fun Bat…

    Price: RRP: £5.00
    £2.50 Save 50%

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  19. Emilia Embroidered Cardigan

    Add a sprinkle of magical star power to your little one's festive outfits with our beautifully soft Emilia Embroidered Cardigan! With a colourful Stars looped embroidery all over design, this cardigan is perfect for popping over our dresses and skirts for an extra cosy layer of warmth this…

    Price: RRP: £32.00
    £16.00 Save 50%

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  20. The National Trust Aspen Applique Top

    Inspired by the National Trust's '50 things to do before you're 11 ¾' activities and the many woodlands in the charity's care, this long-sleeved Aspen Top is perfect for keeping up with your little one's outdoor adventures! Pop on with our matching Reversible Pull Ups and Snuggle Fleece to create…

    Price: From £9.50 Save up to 50%

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  21. Tamsyn Tights

    Brighten up those gloomy days by adding a fun splash of Frugi colour to your little one's outfits with these beautifully soft, knitted Tamsyn Tights! Ideal for layering under dresses, skirts and dungarees to help keep them warm and cosy this chilly season. Foxglove Pink: Made from GOTS certified…

    Price: RRP: £12.00
    £7.20 Save 40%

    Buy Now