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  1. Icicle Intarsia Hat

    Make sure your little lamb is warm and cosy this wintertime with our brand NEW Icicle Intarsia Hat! In a lush Jade Green, this bobble hat has a fun Festive Sheep knitted design and a contrasting Topaz Blue pom-pom perched on the top. Pair with our matching Robyn Snood for the ultimate winter-warmer…

    Price: From £8.40 Save up to 40%

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  2. Blizzard Bobble Hat

    Keep your little one warm and snug in super soft organic cotton with our slouchy fit Blizzard Bobble Hat, purl-fect for their brave and brilliant adventures this chilly wintertime! In a vibrant Tango Red with a colourful Rainbow striped rib turn-up, this knitted beanie hat has a contrasting Bright…

    Price: From £8.40 Save up to 40%

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  3. Playtime Character Backpack

    Bags of Fun! With super sweet 3D animal faces on the front, our brand NEW Character Backpacks are possibly the cutest bags around. With an easy elasticated opening, this backpack is perfect for your kid to pop all their essentials inside ready to take on their next big adventure! Outer: Made from…

    Price: RRP: £20.00
    £12.00 Save 40%

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  4. Pack A Snack Lunch Bag

    Even brave and brilliant adventurers need a break to refuel, and what better way than with our brand NEW Pack A Snack Lunch Bag! With a foil lining to help keep food fresh, the main pocket is large enough to fit our Splish Splash Steel Bottles in too. Perfect for days out or for back to school,…

    Price: RRP: £15.00
    £9.00 Save 40%

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  5. Friendly Face Knitted Hat

    Keep your little cub warm and cosy this winter in our brand NEW Friendly Face Knitted Hat! With an un-bear-ably cute Panda character on the front, this hat has fun flappy 3D ears and a colourful Rainbow Stripe stretchy rib turn-up. Pair with our coordinating Merry Knitted Mittens for extra snuggly…

    Price: RRP: £14.00
    £8.40 Save 40%

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  6. Merry Knitted Mittens

    Keep your little cub's paws warm and cosy this winter in our brand NEW Merry Knitted Mittens! With un-bear-ably cute Panda characters on the front, these mittens have fun flappy 3D ears and colourful Rainbow Stripe stretchy rib cuffs to keep them in place. Pair with our matching Friendly Face…

    Price: RRP: £16.00
    £9.60 Save 40%

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  7. Santa Sack

    Help Santa transport the presents from the back of his Christmas tractor trailer with our brand NEW Santa Sack! In a festive Tango Red with a fluffy snow-capped fleece on the top, this bag will look magical nestled under your tree, ready for your little one to delve into on Christmas morning! Made…

    Price: RRP: £20.00
    £12.00 Save 40%

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  8. Pack A Snack Lunch Bag

    Even brave and brilliant adventurers need a break to refuel, and what better way than with our brand NEW Pack A Snack Lunch Bag! With a foil lining to help keep food fresh, the main pocket is large enough to fit our Splish Splash Steel Bottles in too. Perfect for days out or for back to school,…

    Price: RRP: £15.00
    £9.00 Save 40%

    Buy Now
  9. Crafty Pencil Case

    The ideal home for all your little one's pens and pencils, our brand NEW Crafty Pencil Case is perfect for adding a splash of Frugi colour and fun to their school bags! This pencil case makes a great gift for back to school and also is a fab present for any stationary enthusiast. Outer fabric is…

    Price: RRP: £8.00
    £4.80 Save 40%

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  10. Buddy Bottle

    Your new best friend, our brand NEW Buddy Bottle is a sustainable choice to avoid single use plastic bottles! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless steel, this water…

    Price: RRP: £18.00
    £10.80 Save 40%

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  11. Buddy Bottle

    Your new best friend, our brand NEW Buddy Bottle is a sustainable choice to avoid single use plastic bottles! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless steel, this water…

    Price: RRP: £18.00
    £10.80 Save 40%

    Buy Now
  12. Playtime Character Backpack

    Bags of Fun! With super sweet 3D animal faces on the front, our brand NEW Character Backpacks are possibly the cutest bags around. With an easy elasticated opening, this backpack is perfect for your kid to pop all their essentials inside ready to take on their next big adventure! Outer: Made from…

    Price: RRP: £20.00
    £12.00 Save 40%

    Buy Now
  13. Playtime Character Backpack

    Bags of Fun! With super sweet 3D animal faces on the front, our brand NEW Character Backpacks are possibly the cutest bags around. With an easy elasticated opening, this backpack is perfect for your kid to pop all their essentials inside ready to take on their next big adventure! Outer: Made from…

    Price: RRP: £20.00
    £12.00 Save 40%

    Buy Now
  14. Ralph Reversible Shorts

    Two lush nautical shorts rolled into one! These brand NEW Ralph Reversible Shorts have a gorgeous Marine Blue Anchors embroidery on one side with fun pops of Sun Yellow Anchors dotted around and a classic chambray design on the other side! Pair with our coordinating Everest Printed Top or Joe…

    Price: From £10.40 Save up to 54%

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  15. Snuggle Fleece

    Introducing our NEW style Summer Snuggle Fleece, the perfect warm layer for cool summer evenings with a high collar and a hand warmer pocket on the front for extra cosiness! Made from Organic Cotton Interlock Fully lined with 5mm Organic Snuggle Fleece In either a St Agnes Shell Polka or Marine…

    Price: RRP: £28.00
    £19.60 Save 30%

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  16. Sophia Slub T-shirt

    With a fun and colourful applique on the front, this shorter style Sophia Slub T-shirt is ideal for pairing with twirly-whirly skirts. Layer over our new Dorothy Twirly Skirt, Seren Shorts or under our Perranuthnoe Playsuit for a fun summer outfit! Made from super s

    Price: RRP: £20.00
    £10.00 Save 50%

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  17. Sophia Slub T-shirt

    With a fun and colourful applique on the front, this shorter style Sophia Slub T-shirt is ideal for pairing with twirly-whirly skirts. Layer over our new Dorothy Twirly Skirt, Seren Shorts or under our Perranuthnoe Playsuit for a fun summer outfit! Made from super s

    Price: RRP: £20.00
    £10.00 Save 50%

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  18. Crafty Pencil Case

    The ideal home for all your little one's pens and pencils, our brand NEW Crafty Pencil Case is perfect for adding a splash of Frugi colour and fun to their school bags! This pencil case makes a great gift for back to school and also is a fab present for any stationary enthusiast. Outer fabric is…

    Price: RRP: £8.00
    £4.80 Save 40%

    Buy Now
  19. Sun safe Rash Vest

    Perfect for the pool, beach or surf, our Sun Safe Rash Vest has a UPF 50+ rating with long-sleeves and a high neckline, ideal for protecting your kid from the sun this summertime! Made from Oeko-Tex approved fabric: 80% Nylon and 20% stretchy Elastane UPF 50+ rating Sail Blue body with…

    Price: RRP: £16.00
    £9.60 Save 40%

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  20. North Star Shirt

    Add a sprinkle of magic to your little one's winter wardrobe with our brand NEW North Star Shirt! Perfect for popping undone over a t-shirt or button to the top for smarter occasions, this long-sleeved shirt looks gorgeous layered under our Play Days Dungarees or over our Callum Slim Cords for a…

    Price: RRP: £24.00
    £14.40 Save 40%

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  21. Board Shorts

    Perfect for splashing around at the beach or in the pool, these Board Shorts have a UPF 50+ rating and are super quick drying, so your little one can be in and out of the water all summer long! Pair with our coordinating Harbour Swim Hat and Sun Safe Rash Vest to help protect your little one from…

    Price: RRP: £22.00
    £13.20 Save 40%

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