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  1. Bryony Jumper

    Craving cosiness this wintertime? Then our brand NEW Bryony Jumper has got you covered! Part of our Frugi Bloom collection, this long-sleeved maternity sweatshirt has fab stretchy rib panels on the sides that offer plenty of room for a growing bump. Twinning: Perfect for Christmas jumper matching…

    Price: RRP: £49.00
    £29.40 Save 40%

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  2. Buddy Bottle

    Your new best friend, our brand NEW Buddy Bottle is a sustainable choice to avoid single use plastic bottles! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless steel, this water…

    Price: RRP: £18.00
    £10.80 Save 40%

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  3. Buddy Bottle

    Your new best friend, our brand NEW Buddy Bottle is a sustainable choice to avoid single use plastic bottles! Ideal for keeping hydrated when you're out and about, this insulated bottle will help to keep drinks cold for up to 12 hours and hot for up to 8 hours. Made from stainless steel, this water…

    Price: RRP: £18.00
    £10.80 Save 40%

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  4. Little & Large Socks

    From our super cute My First Frugi collection, this brand NEW Little & Large Socks gift set makes a perfect present for celebrating a new baby! Whether it's for a new mum, dad, auntie, uncle, grandma, grandad or an older sibling, grown ups can now twin with the newborns in their lives and…

    Price: RRP: £12.00
    £7.20 Save 40%

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  5. Swimming Costume

    Bring a splash of Frugi colour to the beach or pool this summer with our brand NEW Swimming Costume from our Frugi Bloom collection! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for growing bump and adjustable, multi-way shoulder straps. Great for twinning with our…

    Price: RRP: £39.00
    £23.40 Save 40%

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  6. Swimming Costume

    Bring a splash of Frugi colour to the beach or pool this summer with our brand NEW Swimming Costume from our Frugi Bloom collection! Using a UPF 50+ rated fabric, this swimsuit has soft gathers on the sides for growing bump and adjustable, multi-way shoulder straps. Great for twinning with our…

    Price: RRP: £39.00
    £23.40 Save 40%

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  7. Draped Modal Top

    This brand NEW long-sleeved Draped Modal Top from our Frugi Bloom collection has a floaty front panel that can be moved to the side to reveal an opening in the centre, perfect for comfortable feeding while keeping tummies well covered! Made from 60% soft Organic Cotton Jersey and 40% lightweight…

    Price: RRP: £45.00
    £27.00 Save 40%

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  8. Cosy Knitted Scarf

    In a gorgeous Rainbow stripe, this brand NEW Cosy Knitted Scarf from our Frugi Bloom collection is perfect for popping over any outfit as an extra layer of warmth and to add a fun flash of colour on gloomier days this wintertime! Made from 100% super soft Organic Cotton Garter stitch design …

    Price: RRP: £35.00
    £21.00 Save 40%

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  9. Amelia Nursing Nightie

    Inspired by the many colourful variations of finches that are found on the Galapagos Islands, our super comfy Amelia Nursing Nightie from our Frugi Bloom collection comes in a sweet Soft White Tweet design! Ideal for both nightwear and loungewear, this nightie has a clever integral feeding layer…

    Price: RRP: £39.00
    £23.40 Save 40%

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  10. Border Print Smock Dress

    Oh I do like to be beside the seaside in this gorgeous and lightweight Border Print Smock Dress from our Frugi Bloom collection! With button fastenings on the front that can be undone for comfortable feeding, this short-sleeved dress is ideal for keeping cool on warm summer days. Or pair with our…

    Price: RRP: £55.00
    £22.00 Save 60%

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  11. Contrast Raglan Top

    This NEW Contrast Raglan Top from our Frugi Bloom collection, has gentle gathers at the front to comfortably fit over bump making it an essential item for any maternity wardrobe! Made from Organic Cotton Jersey with a touch of stretchy Elastane for extra comfort In a fab Grey Marl with contrasting…

    Price: RRP: £40.00
    £16.00 Save 60%

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  12. Big Foot Socks

    Bright and colourful is just for little ones... Said no one ever! Now grown ups can enjoy the cosy softness of organic cotton with our fun Big Foot Socks. Twinning: Match with our Perfect Little Pair Socks for babies and toddlers or our Perfect Pair Socks for kids. Made from 90% Organic Cotton, 8%…

    Price: RRP: £7.50
    £4.50 Save 40%

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  13. Big Foot Socks

    Bright and colourful is just for little ones... Said no one ever! Now grown ups can enjoy the cosy softness of organic cotton with our fun Big Foot Socks. Twinning: Match with our Perfect Little Pair Socks for babies and toddlers or our Perfect Pair Socks for kids. Made from 90% Organic Cotton, 8%…

    Price: RRP: £7.50
    £4.50 Save 40%

    Buy Now
  14. Little & Large Socks

    From our super cute My First Frugi collection, this brand NEW Little & Large Socks gift set makes a perfect present for celebrating a new baby! Whether it's for a new mum, dad, auntie, uncle, grandma, grandad or an older sibling, grown ups can now twin with the newborns in their lives and…

    Price: RRP: £12.00
    £7.20 Save 40%

    Buy Now
  15. Emily Jumper

    It's back! Our best-selling Emily Jumper, from of our Frugi Bloom collection, makes a welcome return this season in two brand NEW designs! This long-sleeved knitted jumper features a fab open back that comfortably allows for your growing bump and makes for easier feedings. The perfect go-to piece…

    Price: RRP: £49.00
    £29.40 Save 40%

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  16. Breastfeeding Nightie

    Ideal for both nightwear and loungewear, our brand NEW and super comfy Breastfeeding Nightie has a clever integral feeding layer with handy nursing clips on the shoulder straps, hidden pockets for removable breast pads and an elasticated and adjustable chest band for extra support and comfort. …

    Price: RRP: £39.00
    £23.40 Save 40%

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  17. Pretty Printed Blouse

    This long-sleeved Pretty Printed Blouse from our Frugi Bloom collection has a fab A-line shape that is designed to fit you both during and after your pregnancy. Both lightweight and super soft, this top is perfect for pairing with jeans, trousers or leggings for an instant summer outfit! Made…

    Price: RRP: £45.00
    £27.00 Save 40%

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  18. Grown Up Bryher Top

    Our long-sleeved Grown Ups Bryher Top is ideal for twinning with your little one by coordinating with our Endangered Heroes or Ditsy Floral Bryher Top. Great for layering under dungarees, dresses or with a pair of jeans for a fun pop of Frugi colour! Made from 95% soft Organic Cotton Jersey and 5%…

    Price: RRP: £30.00
    £18.00 Save 40%

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  19. Tricia Top

    In a gorgeous Space Blue Breton design that's both classic and easy to wear, this brand NEW Tricia Top from our Frugi Bloom collection has a Rainbow embroidery on the chest that adds a fun flash of Frugi colour! With a clever double layer, this top has an integrated vest underneath with low…

    Price: RRP: £39.00
    £23.40 Save 40%

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  20. Big Foot Socks

    Bright and colourful is just for little ones... Said no one ever! Now grown ups can enjoy the cosy softness of organic cotton with our fun Big Foot Socks. Twinning: Match with our Perfect Little Pair Socks for babies and toddlers or our Perfect Pair Socks for kids. Made from 90% Organic Cotton, 8%…

    Price: RRP: £7.50
    £4.50 Save 40%

    Buy Now
  21. Big Foot Socks

    Bright and colourful is just for little ones... Said no one ever! Now grown ups can enjoy the cosy softness of organic cotton with our fun Big Foot Socks. Twinning: Match with our Perfect Little Pair Socks for babies and toddlers or our Perfect Pair Socks for kids. Made from 90% Organic Cotton, 8%…

    Price: RRP: £7.50
    £4.50 Save 40%

    Buy Now