The heart of our ethos is to love the planet we play on, and we pride ourselves in crafting bright and bold styles (from newborns to 10 years) that blend, playful designs, durable planet conscious fabrics and clever features.
OUR VISION
A world without waste!
OUR PURPOSE
To inspire every human to love and protect the planet we play on.
THE PROBLEM
The cheap throw-away convenience culture destroying our planet.
OUR POSITIONING
A business on a sustainable mission that inspires a love for adventure and for the planet.
Exclusive weekly offer, competitions & rewards for Frugi & our sustainable family delivered straight to your inbox once a week.