How we love the planet we play on...

Organic Cotton. Always.

Our ‘day one’ commitment to only use organic cotton in our virgin cotton ranges still stands.

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Recycled polyester

Plastic to Frugitastic!

Our swimwear, outerwear and adventure accessories are crafted using 100% post-consumer recycled plastics.

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Circularity

Recyclable Clothing

Our durable circular clothing is recyclable,
with some pieces made from recycled materials.

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Shop By Age

Baby
Baby

Baby

0-2 years
Toddler
Toddler

Toddler

2-5 years
Girls
Girls

Girls

5-12 years
Boys
Boys

Boys

5-12 years
Don't just take our word for it

What Our Customers Say...

Read reviews from real customers about their shopping experience with Frugi.

Love the planet you play on

Child wearing an orange shirt with a colourful elephant design outdoors.
Two children running on a sandy beach with ocean in the background
Two children lying on grass, holding hands, with a visible brand watermark.
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