Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever design. Browse our latest new Frugi styles from our new season.
AWAKEN THE WILD 🦊 SHOP NEW IN
Up to 50% off Holiday Shop ☀️ ENDS FRIDAY
FREE UK EXPRESS DELIVERY OVER £60 🌈
NEW FRUGI FOOTWEAR ⭐ SHOP NOW
Buy 1 Get 1 Half Price On School Basics 📚
Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever design. Browse our latest new Frugi styles from our new season.